Several experienced creative designers and ambitious programmers invest a significant amount of their hard-earned time and effort into exploring more effective techniques. While there is no definitive rulebook, there are several considerations to keep in mind if you are serious about creating impactful visuals and creative concepts for your websites.
It all revolves around the goals and objectives that need to be achieved. Firstly, you should be able to understand how the structure of your website aligns with your objectives.
Taking a step back and viewing your online business from a third-person perspective can be helpful. Imagine yourself visiting the website for the first time and genuinely consider the impression you would have. Would you be captivated by descriptive text or animated banners, or would you quickly navigate away from the website without the desire to learn more about the service? Does the website provide an appropriate amount of information, neither overwhelming nor lacking?
If you are promoting a product or if the website is highly popular, you may want to include some form of advertising. In such cases, it is essential to maintain a balance of around 80% informative content. Consider the placement of advertisements and how frequently they are displayed.
Unwanted distractions can have a significant impact when a visitor arrives on a page. Avoid intrusive pop-ups and excessive animations that can appear too prominent and divert the visitor’s attention from recognizing the full potential of the site. If you do use animations, consider their readability and the speed at which information is presented on the page.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME