Living as Independent Developer
February 17, 2009
Today we interview Andres Martinez, owner of baKno, a game development studio located in Key Biscayne, Florida. They are a group of video game enthusiasts committed to developing new ways to deliver fun, interactive and challenging software.
Living as Independent Developer
Manuel Marino: You declare yourself and your team as “video game enthusiasts”. How much being a “videogames fan” is important in creating games?
Andres Martinez: All companies have their own stories, but in our case, developing and self-publishing our games has been difficult, with low sales during several months at our beginnings, and still low if they get compared to a regular studio. The only reason we have been able to survive is our passion for the art of game creation.
Can we say that the old games of the past were “better”? What can we say to the nostalgic gamers?
20 to 30 years ago the video game space was totally different. Accessibility to video games was very low, the product itself was like an experiment and the assumed audience was reduced, fortunately for us, we fell into that target, and we enjoyed every bit of Space Invaders, Galaga, Pac-Man, etc.
Some may say that it was better for game developers at that time because it was easier to create totally new and different IPs (Intellectual Properties). But the reality is that, they created myriads of games and only a few stood up to catch the public’s attention. Additionally, they were tremendously limited by technology and market penetration.
So, to answer your question, I don’t think old games were better or worst. But I think that our judgement is usually biased by the emotional attachment we have to those old great experiences.
How is the Independent developers world?
If we can name our day to day activities at baKno a “world”, then it is great!. Being able to make a living out of our own game creations is a wonderful feeling. None of us worked in this industry before and we don’t know how it is to distribute games through an experienced third party, maybe sales are much higher, but I suspect that for those particular jobs your independence is quite compromised.
What’s the difference between being “indy” and being “in the industry”?
We don’t consider baKno to be an industry player yet, we are independents as explained before, but it does not excludes the possibility of being an influent member of the gaming industry at the same time.
Videogames are more a “work of art” or a “industry product”?
All baKno games are a “work of art” built upon an “industry product” foundation. This foundation provides a minimum quality, design and support standards, and it becomes the canvas where the artist paint his game creation.
What can be done to make modern games better and innovative?
Creating better games is not that difficult, just use your common sense to take advantage of the ever-growing processing capacity, graphics and audio capabilities and internet bandwidth. As an example, you can enhance a simple old-school cards game with better graphics and effects, and maybe adding a multiplayer option with audio chat capability. Creating quality innovative games is an art, and for that there is no recipe or guideline to follow.
Why is it that I find games from independent developers being more innovative?
Innovation is weapon that cuts both ways. The more you innovate in a game, the higher the chance of being a great hit or a great failure. Established studios have serious economic responsibilities like payroll or rent, and they cannot afford to risk the company viability in a single game. On the other hand, and usually not even knowing about it, independent developers working from home are the risky creators of real innovative game experiences.
Internet can be of help?
Sure. In general, for casual games Internet has been the medium to reach massive audiences by offering free-to-try downloads, something that would have been impossible (very expensive) by mailing free CDs. In particular, baKno relies heavily on the Internet not only as a distribution medium but also as an effective way to communicate with our customers, and also to enhance the game experience with additional online features.
What are your next projects?
We are working now the online gaming for Billiards. We want to create a subscription service before mid-year. And by the end of the year we want to create a game with 100% pure baKno IP.
How do you see the future of videogaming?
As an interesting mixture of platforms, game genres and players’ demographics. Internet is going to be the default distribution medium, there won’t be a single dominant gaming platform, more and more people will embrace video games as an entertainment alternative, and most important: the general public will recognize the cognitive development value provided by video games (most of them).
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Immediate software download option with the largest download catalog of Microsoft titles. Most up-to-date selection of and information on everyone’s favorite Microsoft products including Windows, Office, Xbox, Zune. Simple and secure purchases with full Microsoft support both before and after purchase.
Global Financial Crisis and Books
December 11, 2008
While the entire world is facing the global financial crisis, publishers rush to get crisis books out. Not exactly a complaining, there are some interesting writings to check out. But I would like to know your ideas about this rush. Anyway, here are my suggestions for these months:
Global Financial Crisis and Books
The Subprime Solution: How Today’s Global Financial Crisis Happened, and What to Do about It. In this trenchant book, best-selling economist Robert Shiller reveals the origins of the crisis and puts forward bold measures to solve it. He calls for an aggressive response, a restructuring of the institutional foundations of the financial system that will not only allow people once again to buy and sell homes with confidence, but will create the conditions for greater prosperity in America and throughout the deeply interconnected world economy.
The New Paradigm for Financial Markets. George Soros argues that the current crisis differs from the various financial crises that preceded it. He bases that assertion on the hypothesis that the explosion of the US housing bubble acted as the detonator for a much larger “super-bubble” that has been developing since the 1980s. The underlying trend in the super-bubble has been the ever-increasing use of credit and leverage.
The Finance Crisis and Rescue: What Went Wrong? Why? What Lessons Can Be Learned?. It features thought leaders from the Rotman School explaining the financial crisis and rescue from a variety of perspectives.
Videos everywhere with Spotzer
November 5, 2008
Today we interview Dennis Brouwer. Dennis company, Spotzer, offers an online library of creative, ready-to-air commercials produced by industry-leading professionals from around the world. They also help you plan and buy spots across multiple advertising media, including television and the web.
Videos everywhere with Spotzer
Manuel Marino: Ciao Dennis! First of all, what is your role in Spotzer?
Dennis Brouwer: Hi Manuel, my role is VP Video Productions.
MM: What do you think about internet videographers community? seems there is a big community out there!
DB: As you can imagine I believe strongly in the internet videographers community, at the end of the day that’s the future or the biggest part of the production of video for internet and in later instances the television.
Both you and I have been growing up in a world were the television was always superior above the internet for were it came to the quality and the importance.
When I now look at my children what they (5 and 7) do with the internet and how school is moving them into that direction. And look at how the world of the production has changed I think with the constant renewing internet technologies and the production possibilities its inevitable to conclude that the world changed and is changing still.
MM: So what all of this will lead to?
DB: Where we move to eventually is not crystal clear but what even a blind man can see is that the classical production is a dead end street. At least were it comes to mass productions. There will always be an urge for Oscar winning productions but the mass will do with the ones that are not winning the prices. And therefore be happy with the current quality. This off course is arbitrary because what is quality in general, but that’s a total different discussion.
Some 15year old do not even recognize the 4k film images and are not aware if they look at SD, HD or BluRay. And I dare to say that thats because they got used to the “crappy” youtube image quality.
Having this said it opens up the discussion that I raised before; what is quality? Again its arbitrary. But what we as creative professional people can see is that the method of the production is changing rapidly.
MM: What about the short videos industry? Spotzer is really doing well in this area.
DB: We here at Spotzer believe that the market for the short promotional video is only just beginning. There are a lot differentiators that make the short video successful or not. We do acknowledge that there need to be a sales proposition in every video for every customer. We also believe that every video needs to be more or less tailor made for as far as we can achieve that for the incredible low budgets that we work with.
A very good personalisation tool off-course is the music that goes with every video, that is one of the items we make a video personal with. Obviously there is also video and voiceover to show the personal touch in the video. But a consumer could interpret-ate the video also as being stock material, the voiceover in contrary is very much personal because we let the customers name come back a few times always.
MM: When we first met you told me that Spotzer was going to expand to all Europe.
DB: We have started up our productions in Austria, Finland, Sweden and will shortly start in Poland and Czech / Slovakia. And we have found out that the customers are very happy with the end-result. Specially the quality that we deliver is very highly appreciated.
MM: What did you produce, beside the promotional videos?
DB: Beside the promotional videos we have also produced a big library of what we call “Ready to Air” videos. We have been delivering those RTA’s to Hearst and Merchant Circle in the USA and they offer these video ads to their customer base.
This is a very different product because every second of video is already produced and edit in the video, the changeable items in the video are: slogan, call for action and end-card.
And again we sell them at remarkable low prices!
MM: After this very interesting interview I just suggest to check Spotzer website at once! Thank you Dennis!
E-commerce, a cultural fact?
November 1, 2008
E-commerce, online marketing, shopping, globalization, innovation are all linked together. It is becoming a real huge cultural fact, to be studied, to be understood to comprehend our world and where this world is going to in the near future.
E-commerce, a cultural fact?
Global E-Commerce and Online Marketing: Watching the Evolution By Nikhilesh Dholakia is a great book that explains all of this.
Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business.
Another book that really catched me is Cyberpop: Digital Lifestyles and Commodity Culture by Sidney Eve Matrix.
Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. Each chapter focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (AT&T’s “mLife” campaign), video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities which typically fetishize computers and celebrate a “high tech” aesthetic encourage participation in digital capitalism and commodity cyberculture.
What I’m seeing on Internet and around me is an impressive and crazy explosion of virtual shops, like StreetWear-And-Red.com (also StreetWearAndRed.com). Goal of the shop is providing cool designs for the urban and street fashion along with elegant ideas for the modern gentlemen.
In the same explosion I can put my ebook and also my new CD with Rock and Metal Guitar Solos for Multimedia.
I’ve got just a fear, that all of this is going to result in a soap bubble in the future. How much will we be fascinated by the virtual world and how much can we stay far from reality? (Or virtuality is going to be our new reality?).
Music, Movies and Independent Films
July 30, 2008
In this exclusive interview, Todd Cericola, owner of Clocktower Pictures, talks about his movie studio, about music in movies and about the independent productions world.
Manuel Marino: When did you start your movie studio and how did you have the idea?
Todd Cericola: Clocktower Pictures was started in February of 2008. We are a new company in the Philadelphia area that specializes in independent film. We started it after working on a t.v. sitcom pilot called “Two One Five.” Myself, and my two partners Keelen Monahan and Matt Tomko had all been working individually on producing, directing, and writing and decided to put our efforts into one basket by opening up what would eventually become Clocktower.
How much is difficult to manage a movie studio?
I don’t know that it’s as difficult as it is fun. We are all doing something that we throughly enjoy doing. There is a strong workload, especially since we are a new company, but we wouldn’t have it any other way. We are a very hands on company working directly with our actors on a one on one basis. We try to cater to all of their needs as well as our own.
I’m a music composer, so the question is natural, how much music is important in the production?
As a musician myself, I think that music is one of the most important thing in a film. If you’re trying to paint a picture to set up a scene, background music is key to setting a mood. A good song will always have the scene set perfectly and you may not even notice it in the background, but when you have a bad song you, as the filmgoer, will always notice the mistake of choice.
What is your latest production? Can you tell us something about it?
Right now we are working on a few things. We are working on a feature film called “Describing the Moon,” about a guy in his mid-twenties struggling with trying to please his friends and complete his life’s goal of becoming a script writer. It’s a fantastic script that’s really dialogue driven, and very funny. We will be finishing up auditions for that next weekend, and should begin filming in October. Two One Five is a big priority as well, we are shopping around to try and sell and make an entire season. As well as entering short film and television festivals to get the name out. The entire episode is up on our website for free viewing at Clocktower Pictures. We are also looking into opening up a second branch of the company under the banner Clocktower Music helping to produce local artists and independent musicians. So we have a lot going on.
How we can define an independent movie and why it’s important that indies are supported in their work?
I think independent film is a very important thing because it brings out more creativity in people. When you’re writing without cause and shooting without big budget you’re working harder at making something the way you see it, so you’re getting the original vision of what you’re going for. It’s like an artists painting, you want to express your own ideas in your own way, not someone else. Too many hands in the cookie jar is never a good thing.
Do you think internet can help indies?
I think the internet is a great advantage for people in any area of creative arts. You can reach out to millions of people at the single click of a button for your company, your movie, your art, your music anything you want. I think with the advent of facebook, myspace, mandy, craigslist, and countless others we’re living in an age where getting yourself out to the masses of people is just that much easier, and that much better.
How do you see the future of movie production?
As far as movie production in general goes, I see it bulking up even more. Budget’s for production are getting larger by what seems daily, actors are making more and more money, and the intake is getting outrageous. On a smaller scale, Philadelphia is getting its own studio soon which has already scene production in the city jump up ten fold.
How to film an award winning movie with no money
February 4, 2008
This is a very interesting story about a director with a great idea but no money. Kely McClung is a director writer actor editor. He’s been able to film his movie with no money and very low resources. But he made it! The award winning Blood Ties is his first feature film. His first short film, AM Session, was recently nominated for HBO’s Short Film Award. Here’s what he wrote for us.
How to film an award winning movie with no money
The four year, twenty-three day, ninety-three minute movie!
Yeah, yeah. The movie’s not that long, it just has been for me. Everyone else, besides friends and family, will get to see the 93 minute version. And the reality is, I might be on it another couple years, though what anyone sees will still be the 93 minute version.
“Blood Ties” was filmed with no money by a crew of three in both the US and Thailand (with just a few moments over the border into Cambodia). Just to make things a bit more complicated, we filmed in the mountains of Virginia, Washington D.C. on the Mall, The Port of Miami, and Atlanta. Our crew numbers stayed at a maximum of three and our cast grew to 154.
And post production? Me. Sound, visual effects, editing, ADR, Foley, graphics, titles, music? Me. Which is not to say everything is great, it’s just what we could afford on a no budget movie. Every time I’d get ready to fire myself, I’d remember that I’m the only guy I could afford! And even with that, I definitely had some long talks with myself.
Is it worth watching? We hope so, and our success on the beginning of the film circuit says we might be right.
Blood Ties won The Action on Film International Film Festival’s “Action Film of the Year”, The Audience Award for “Best Director” at the Big Bang Film Festival, “Best of the Festival” at the Indie Fest USA International Film Festival, “Best Visual Effects” at the same, and has been nominated for various other awards at various other festivals.
Could I teach something about directing? Yeah, probably, even though Blood Ties is a first movie. About editing? Yeah, I’m known as a strong editor. After Effects, sound editing, composing for film, and 200 other subjects involved in making a movie? I’m pretty sure I could. But that’s not want I want to teach or preach or pass on in these few words.
The lesson I hope to share right now is in creating a vision – not only of the movie and what you want it to be but how you want to be perceived – keeping it in mind, and striving toward it with as little compromise as possible no matter how long it takes. Knowing that in twenty or thirty years, your first film won’t matter in the scheme of things except that it will always be, no matter how successful or not, your first film.
One of the things to strive for is surrounding yourself with a strong cheering section. My film partner, my family, my amazing girlfriend. Though they might not physically take on the work, without them, there is no movie.
My film partner, Robert Pralgo put up the initial money, as well as a seemingly endless trickle of money since. He also co-starred, help cast, pushed, pulled and dared me to make a better movie than what we thought was possible.
My family never talked down to me even though I am the one brother of five who they all have to worry about if I have a roof over my head.
And the Amazing Amanda let me see the movie from many different angles, again setting me up to challenge myself to make it even stronger.
Our crew of three rotated several times, and our cast gave their all because they somehow knew that I believed in what I was doing. There would be no movie without all of their many efforts. I give credit to almost everyone I meet and genuinely mean and feel it. They color the way I look at myself and my work, and are reflected in the images jumping around on screen.
And jump around they do! Blood Ties embraced the hand held look simply because I knew where I was wanting to shoot, a tripod, a dolly, or a steadicam would get us arrested. “You mean you aren’t supposed to shoot on the Mall or the Port or in the streets of a foreign country without permission?” Permission is relatively easy to get, if you pay for it. And that just wasn’t part of the budget!
I am sure I could talk about the making of the movie for the about the same length of time it took to make it. And maybe I’ll get the chance to write more. There is a lot more information on our website and other people are starting to talk and write as well.
What I hope with this introduction is to pass on the challenge to others to make the movies they want to see. To learn and persevere. To look at the art around them and if they find themselves saying “I could do that” – then to do it!
How Has the Internet Affected the Music Industry?
January 19, 2008
This article is written by web designer Josh Gutteridge who runs Skyte Media. Skyte Media is based in the Midlands (England) and is a professional web design company that specialises in web design and development. Josh would like to receive comments about this article on his blog. But of course you can comment it also here, on ManuelMarino.com!
How Has the Internet Affected the Music Industry?
Music has always been something that has inspired mankind. Sir Thomas Beecham once said ‘a musicologist is a man who can read music but can’t hear it’. The pure beauty of music is that we can all listen to the same notes played by many different instruments, yet make our own individual conclusions with regards to what the music means to us; and nobody can argue.
It is not in the nature of this post to go in depth on musical history. Nonetheless, music has developed rapidly through the ages with the vinyl when it was first really used in 1948 by Columbia Records. Since then the music industry has seen the use of the Audio-Cassette and Compact Disc (CD).
Consequently, since the internet became more widely available it has made music more easily accessed by such means as Online Music Stores. There are thousands of these stores online including three of the most famous: iTunes, Napster and Rhapsody (US only). Let’s focus in on iTunes; an offshoot of the Apple Company.
I refer to iTunes as the ‘pied piper of the 21st century’ lulling people into easily downloading content with minimal hassle. iTunes is a free piece of software developed by the Apple company at Macworld Expo in San Francisco. This allows you to download digital music, music videos, television shows, iPod games, audio books, various pod casts and in the USA feature length films, and ringtones. Downloaded content can then be used to create your own play lists and personalised albums to burn to CD. It can also be transferred onto various different types of iPod including the new iPhone making music more accessible and easy to get hold of.
How does this affect the ordinary person who enjoys listening to their preferred genre(s) of music?
In this case, music has never been so easily manipulated and accessible. We live in a convenience obsessed world with personalised portals such as Last FM where you can listen to any artist known to mankind, you can listen to personalised internet radio with Pandora and also listen to all the music and view the videos on YouTube. It doesn’t take much effort to rip music (ripping is the term for digital audio extraction). The cost of downloading an album from the net is generally cheaper than an album brought in the shops, after all, downloads should cost less as there are less overheads for the record label to pay for: CD sleeve, CD case, CD cost, copying equipment etc.
How does this affect the music industry?
Some artists find the concept of the internet hard to adapt to; however, as they are forced into the mould of technology modern artists tend to embrace the internet as a friend rather than a foe. They view it as a ‘creative and inspiration-enhancing workspace where they can communicate, collaborate, and promote their work’ – Mary Madden (Research Specialist) in her project ‘Artists, Musicians and the Internet’. Sites such as MySpace have helped Artists and Musicians address their target audience rousing more interest in their style of music.
But let’s face it; there will always be people that are looking to find a loophole. I’m talking about those who engage in illegal music downloading. Experts admit that illegal downloads will never be stopped. This messes up the system and makes it unfair for both the artist and the people who are paying for downloads. The British Phonographic Industry (BPI) has joined forces with the Federation of Phonographic Industries (IFPI) to take legal action against internet file-sharers.
How will illegal downloader’s effect record labels? A record label makes, distributes and markets sound recordings; basically at the end of the day they’re out there to make money. The music industry produce mainly alums…how many albums have you brought just because you like one song? I have! We’re forced to buy albums to get the songs we love. As sales figures are falling record labels will be forced to look at the logic. Are people going to buy a whole album or just download one song? What effects do you think this will bring? Might we see a rise in the cost of internet downloads?
So in conclusion we have seen that the music industry has created stronger ties with new technology over the past decades and now can only go forward. We have seen that internet music downloads can be both an advantage and a disadvantage as we see the battle between the illegal downloader and the record companies continues. However, it is safe to conclude people – adapt or die!
Growing Independent Film Industry in the Southeast
January 11, 2008
Heidi Yost wrote this exclusive article. Heidi (photo) is a talented actress. In this article, she explains Film Industry situation in the southeast, talks about her experience as artist and gives also important hints for the new actors.
Growing Independent Film Industry in the Southeast
When I returned home to Louisville, Kentucky from my three year-long stint in Los Angeles as a professional actress I expected more. I anticipated that my recent win as a Marilyn Monroe Look-Alike by Premiere Magazine and my appearances on Beverly Hills 90210 and Matlock would have every talent and casting agent in Louisville falling over themselves to represent and utilize my homegrown talents and experience. It didn’t happen. I felt like Yukon Cornelius after I swung my mining pick into the ground and brought it to my mouth to taste for traces of the delicious silver and gold acting opportunities at home and “Nuthin’. Hello, I won the Marilyn Monroe look-alike contest!
Fifteen years later, to my delight everything is coming up roses in the Southeast independent film industry. Is it because I am no longer a platinum blonde ingénue and now a sultry redhead? Is it due to widely available and affordable video and film equipment? Has the increase of Los Angeles film location shooting in Kentucky infused the film community here: ELIZABETHTOWN, SEABISCUIT, THE INSIDER, STRIPES, etc, etc? The 48 Hour Film Festival, among others may have tempted some independent film makers who otherwise would not have stepped behind a camera with simple, short formats and alluring prizes. How wonderful to have developed an extensive filmography in my own hometown due to the indy boom.
Louisville has had a thriving arts community for the entirety of my life. The city has claimed a local ballet, orchestra and professional theater company: Actors Theater of Louisville (that had everyone I auditioned for in Los Angeles inquiring). The River City also boasts a cultural center, the Kentucky Center for the Arts that is used for a myriad of artistic and mind expanding events—from K.D. Lang concerts to poetry readings by Maya Angelou.
The semi-professional theaters in Louisville are also noteworthy and prolific. I cut my teeth at the KY Contemporary Theater before I got my B.A. and moved west. Pandora Productions produced a compelling version of SOUTHERN BAPTIST SISSIES. Since, then Susan Linville, Founder and actress at the Necessary Theater has offered amazing productions with compelling new scripts as does Looking for Lillith. The recent one-woman show WOMEN SPEAK IRAQ developed and performed by Shannon Woolsey was performed with such virtuosity and passion for the widest range of opinions and postures I could imagine.
My training, my stage and life experiences experience have given me the depth that I claim and utilize now as a film actress. Oftentimes, people will ask me which medium is my favorite. They both have their draws. In the live theater experience, the actress has the opportunity to get immediate feedback from the audience, has a substantial amount of time to build emotional crescendos and has the obligation and luxury to live in the moment and keep going whatever the immediate reality (not fun when scenery or a co-actor is falling on your head).
Film offers the luxury of another take, if the first one or fifteen takes aren’t the cat’s meow, you can do another. Film tends to pay better. (However, anyone who acts for the pay is a little misguided). You can capture the moment forever on film (This can be most upsetting for some who aren’t involved in savory productions). Most films have a larger audience than the theater does.
Advice for the film actress: study. If you wish to be an actress, learn from the best in your community who teach. Do not study under an opera diva and expect that you will be taught the subtleties of a fine camera performance. Do not study at modeling agencies who are primarily interested in increasing their bank accounts. Study under those who have the experience you are seeking. Universities are an excellent place to learn and perform as an actress.
If you are younger than college-age and wish to act, go see as many plays and films as you can. If you enjoy someone in a stage performance, find out his/her name and if you may have a few minutes of their time to see how they gained their polish. Community theater is a great place to start. Hopefully you will get a sane director and be able to squeeze into the cast despite the member of the board of director’s narcissistic casting. If you think that Hollywood is political—spend a summer in a community theater!
Surround yourself with positive people. If you consider someone incredibly talented as an actor or director, but he/she is constantly negative, overbearing or abusive—go elsewhere. Life is too short and no matter how badly you want to act—it’s not worth it.
The directors that have had the distinct pleasure of working with are great collaborators. Chris Courson from Lightspeed Productions first cast me as a lead in his film called EMMA’S CODE for Louisville’s 48 Hour Film Festival. Immediately after that in July 2007 he wrote the most amazing short called CIRCUS NUTS and cast me again as a lead. We were so pleased with the results we will be shooting a feature-length on this premise this summer.
Chase Dudley is a young director who was open to my suggestions when he needed other quality actors for the independent feature film LAST SEEN ALIVE (knowing people always helps good actors who are easy to work with get cast). Tracy Dudley his wife wrote an amazing screenplay with a strong female lead, Detective Malone. Tracy was very open to working together to make the script and character as believable and formidable as possible. The process and final product was such that we are planning on working together on a sequel in 2008. LAST SEEN ALIVE will be available at www.amazon.com in late January 2008.
Recording Music Industry
December 6, 2007
This is a post I’ve received from Julien Bernier-Haineault and he is a music producer from Quebec, Canada. He made several songs for a lot of bands that never really got appreciated to their real value. I can say that trying, failing and trying again, now he absolutely knows a lot about Recording Music Industry.
He said me: It’s countless hours, in fact I could count it as months, I’ve put into this industry for very low results in the end. This is my first attempt at writing articles and I hope people gets the point across that this art is reserved to an elite and that you must obey to some fixed rules to get into their circle. I hope to help people understand what are those traps and guide them to avoid those.
Julien, your voice can be heard now, thanks to ManuelMarino.com!
Recording Music Industry
Lately I’ve questioned myself why was there so much newcomers in the music industry that didn’t grab my attention. Soul less recordings, heavy thumping bass, yells and screams is all I hear these days. Where is the hear candy? You know that kind of song you listen once and you’re not sure you like until you give it more listens. The kind of lyric that hooks you and makes you want to change something about you, or even the world. The strange feeling of nostalgia, of fear or faith. That is all gone since the music industry is now all about money and none about feelings.
What people want these days are instant rewards, premature orgasms while what we need from the music industry is more like a long term relationship. Don’t get me wrong; I understand why people want it that way, but there’s one kind of songs that’ll eventually fade in history while the other one will be there to stay. I think music needs a second chance, a change in the way of thinking, a split for newcomers that don’t want to fit in the prefabricated mold that today’s industry is.
Most contemporary musicians want to have the right “recipe” for success. The recipe that would get their songs top the charts and generate a buzz. They want the special ingredient that would get them out of normal life and throw them right into the elitist artist world. And that is understandable since the industry demands it. Instant success stories are heard all over the newspapers but from experience I know that most of those stories are forgotten shortly after. And if they are not, maybe they should.
What’s sad is that the music that doesn’t fit the standards gets pushed on the midnight playlist on Tuesdays, or worst, not played at all. So the infamous Verse Chorus Verse type of song is filling the entire rush hour playlist. Miss “Perfect Body” and Mr. “Perfect Voice” are all over the radio stations. We’ve come to an era where the beauty of the singer is more important than the beauty of the song. And that’s where it must stop. Sure an anti-charismatic singer won’t attract much audience at first, but fans listen to the music more than looks at the eyes, do they?
I really don’t care what the band looks like. They could be just “okay” but if what they do is pure genius, nobody will notice. What people will notice after some time is the music, the real reason why the band existed in the first place. Since when does a rock star need to be a supermodel to sell tickets? What we want is presence not nude skin.
Maybe I’m wrong a little bit though, since so much people are going to Justin’s or Britney’ shows. As they say “sex sells” and this can’t be truer. A lot of artists are betting on this to make their stash bigger. Think Janet Jackson at the superbowl. Publicity, marketing and word of mouth are what is important now, no matter what you do to get it. Good or bad, talk about it, heh? That’s what they want… And it works! What’s sure though is that good rock music has left its place to rap, screaming rock and pop music this decade and I can only hope it will be back for the next.
Music Biz
December 3, 2007
Marcos Marado wrote this exclusive article about Music Biz. Is the situation really so dramatic as he explains? Leave your comments, this could be our first really important debate on ManuelMarino.com.
Music Biz
I’m, first of all, a passionate for music. My passion for music before I can recall it, and grew with the fact that I had the luck to have older brother and sisters whose music collection was wide enough to feed my music interests. Also since a little kid I was interested in technology, and started programming at the age of four. Being nowadays a music lover and also a musician, and at the same time graduated and working as a Computer Science Engineer, I feel myself lucky to have some ground bases to analyse the state of music business.
The music business is in a chaotic state. The record industry is declining, and is throwing the guilt of it to what they like to call “piracy” – the unauthorised downloading of music. While they blame it, the truth is music market is falling, whos to blame? The fault is from the music industry itself. Doug Morris, Universal Music CEO, recently admitted he knows nothing about the music industry of nowadays. They decided to sue their customers by suing music fans that do unauthorised downloads instead of suing those who really make money out of copyrighted works, and restricting their clients’ rights with technologies like DRM.
It is surely true that it’s hard to find a completely fair way of compensating musicians while promoting the access to culture, but there are efforts to design market models that work – at least better than the actual one. The biggest problem is that the music industry – defined by the four major labels – doesn’t get it. The music market has changed, music, musicians and music lovers adapted themselves to new trends and technologies, but the music industry decided to ignore all the signs, refusing to see the big elephant in the room, and kept doing business in an obsolete way.
The proof that they simply don’t understand what’s going on is right in front of everyone wanting to see it, when we get news that Elton John wants the Internet shut’ed down, or when countries try to impose Internet Services Providers to filter illegal downloads, even if that’s technicly impossible to do and the music industry does political pressure to make the countries change their laws.
They spend tons of money implementing DRM systems, and others sell the rights that were restricted to listeners back, making money from what they first took, even if it’s known that DRM systems cause sales losses, music artists and fans are against such systems and new businesses are arising just by the fact that they don’t adopt DRM technologies, radio stations create petitions against DRM. Now, it’s too late for them – but what’s going to happen to the music market?
Well, we’re also seeing a lot of emergent business models. First of all, we have to realize that while CD sales are decreasing, music consumption is rising twice as fast. Also, if you open your eyes and start considering the music business as everything around music and not just music sales, then you’ll see that, for instance, in North America, the music business will total $26.5 billion in 2011, growing at an average annual rate of 2.8% from $23.1 billion in 2006. Recorded music revenues will still declining as declining CD sales cancel out the sharp gains in digital sales. Music publishing and live music will grow. Norway has a party that wants to free file sharing and sampling, shorten the commercial copyright and ban DRM.
The number of web services for bands is wildly growing. Artists have now the means of making money while giving music for free, for instance. Musicians are finding new ways of doing their work by themselves, even if sometimes things aren’t simple. While there’s no formula on how to create the perfect record label, there are some labels and distributors that understand nowadays music market and know how to do business in it.
The future is smiling at us – we just have to let obsolete formulas and vices die.
Of course, new issues to be solved will appear. New fights have to be fought and won, or we’ll end like citizens of a dystopian world.
But soon enough it is going to be a great time to live – as a musician, a music lover or even a technologist.