December 3rd, 2007
Marcos Marado wrote this exclusive article. Is the situation really so dramatic as he explains? Leave your comments, this could be our first really important debate on ManuelMarino.com.
The State of Music Business
I’m, first of all, a passionate for music. My passion for music before I can recall it, and grew with the fact that I had the luck to have older brother and sisters whose music collection was wide enough to feed my music interests. Also since a little kid I was interested in technology, and started programming at the age of four. Being nowadays a music lover and also a musician, and at the same time graduated and working as a Computer Science Engineer, I feel myself lucky to have some ground bases to analyse the state of music business.
The music business is in a chaotic state. The record industry is declining, and is throwing the guilt of it to what they like to call “piracy” - the unauthorised downloading of music. While they blame it, the truth is the fault is from the music industry itself. Doug Morris, Universal Music CEO, recently admitted he knows nothing about the music industry of nowadays. They decided to sue their customers by suing music fans that do unauthorised downloads instead of suing those who really make money out of copyrighted works, and restricting their clients’ rights with technologies like DRM.
It is surely true that it’s hard to find a completely fair way of compensating musicians while promoting the access to culture, but there are efforts to design market models that work - at least better than the actual one. The biggest problem is that the music industry - defined by the four major labels - doesn’t get it. The music market has changed, music, musicians and music lovers adapted themselves to new trends and technologies, but the music industry decided to ignore all the signs, refusing to see the big elephant in the room, and kept doing business in an obsolete way. The proof that they simply don’t understand what’s going on is right in front of everyone wanting to see it, when we get news that Elton John wants the Internet shut’ed down, or when countries try to impose Internet Services Providers to “filter illegal downloads“, even if that’s technicly impossible to do (illegal stuff surely don’t have an evil bit), and the music industry does political pressure that even makes countries change their laws. They spend tons of money implementing DRM systems, and others sell the rights that were restricted to listeners back, making money from what they first took, even if it’s known that DRM systems cause sales losses, music artists and fans are against such systems and new businesses are arising just by the fact that they don’t adopt DRM technologies, radio stations create petitions against DRM. Now, it’s too late for them - but what’s going to happen to the music market?
Well, we’re also seeing a lot of emergent business models. First of all, we have to realize that while CD sales are decreasing, music consumption is rising twice as fast. Also, if you open your eyes and start considering the music business as everything around music and not just music sales, then you’ll see that, for instance, in North America, the music business will total $26.5 billion in 2011, growing at an average annual rate of 2.8% from $23.1 billion in 2006. Recorded music revenues will still declining as declining CD sales cancel out the sharp gains in digital sales. Music publishing and live music will grow. Norway has a party that wants to free file sharing and sampling, shorten the commercial copyright and ban DRM. The number of web services for bands is wildly growing. Artists have now the means of making money while giving music for free, for instance. Musicians are finding new ways of doing their work by themselves, even if sometimes things aren’t simple. While there’s no formula on how to create the perfect record label, there are some labels and distributors that understand nowadays music market and know how to do business in it.
The future is smiling at us - we just have to let obsolete formulas and vices die.
Of course, new issues to be solved will appear. New fights have to be fought and won, or we’ll end like citizens of a dystopian world.
But soon enough it is going to be a great time to live - as a musician, a music lover or even a technologist.
Posted in Business, Music, Technology | 51 Comments »
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November 14th, 2007
This is a special article written for us by James N. Weber. He has worked on Socially Aware Media, especially documentaries, in South Africa, the Dominican Republic, Honduras, and Mexico, and is currently working on a project on food security in Guatemala. His work and more info can be found at his homepage.
How to make a Documentary
On the video shelf where the Dewey Decimal starts with a number, there is an odd conglomeration of videos: a man gorging himself on fries, some guy living with grizzlies, and a bunch of slide shows of old wars. It’s the documentary shelf, a mix of the sensational, humorous, serious, and (supposedly) true videos.
So let’s say you want to get your work on that shelf. Maybe you know this awesome woman down the street who invents things. Or maybe you’re interested in the affects of high fructose corn syrup on your body. Here’s how you can do it, and really, you can.
Throughout my experience with documentaries, I’ve developed what I call Socially Aware Media. In other words, I try to make sure that my projects are dedicated to making life better for people, or at the very least, trying not to hurt people. A key issue for me is how people are portrayed, as many of the people I interview or film are oppressed in some way. I do my best to treat them with respect, and try to convey their own words, instead of shaping it into the message that I (or the intended audience) would like to hear.
To give you an idea on what it takes to make a documentary yourself, I’ll use my biggest documentary, Fuerza, as an example. Fuerza is a 30 minute documentary on immigration from Apan, Hidalgo, Mexico, to Goshen, Indiana, U.S.A. I and three others started pre-production in November of 2005, and then put together a short proposal (video and written), which we submitted for a grant in spring 2006. The grant was a meager $5,000 (mostly for travel) plus access to equipment and editing space.
Through the summer of 2006, we conducted interviews and taping, making sure we got some major events such as protests and important local meetings. In late August, we spent a week in Apan, where we interviewed tons of people who had lived in Goshen or had family in Goshen, as well as city officials. Then we spent three days at the border, interviewing the border patrol and attending a press conference for Secretary of Homeland Security Michael Chertoff.
After the trip, we tracked down some pivotal interviews, and interviewed local politicians, and started transcribing, translating, and writing the script. Finally, we started with the actual edit. By this time, I was spending 40 hours a week on the video, on top of my college classes, in order to have it ready by our premiere date in November 2006.
We premiered it a year after we started preproduction, on November 9, 2006, to a packed theater in downtown Goshen. Since then, we’ve sold hundreds of DVDs and been invited to show the film and speak at universities like Notre Dame, churches, schools, and homes.
One of the biggest challenges to making a documentary is finding the money. You’ll want about $1000 per minute of final product. At least. And if you’re wanting to make money, find another career (or more likely, hobby). There is very little money to be made, and very few documentaries actually become profitable. On the projects I’ve completed so far, I stand to actually make about $200 total (plus a lot of travel). So I do this because I love it.
In Fuerza, we had a lot of difficulty knowing how to apply some of the ideas of Socially Aware Media to a scene where a Mexican mother breaks down and cries over her son who had emigrated to the U.S. It’s a highly emotional scene, with footage of the son watching the video of his mother cry, followed by a heartfelt directive from mother to son to “Work hard so you can return home.”
We ended up cutting time the mother cries in half, and then probably half again, until we reached a point that did not gloss over the pain she felt, but also didn’t exploit either the mother or the audience.
So if you have an idea for a documentary, do it! Go find the money, and if you can’t, there are ways of doing it dirt cheap.
Posted in Arts, Business, Culture | 3 Comments »
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November 7th, 2007
We interview Adrian Grigore, president of Lobstersoft, an independent casual games developer from Fulda, Germany. Their company consists of 2 people, although they have outsourced some parts of the development to freelance graphics and music artists when creating Gemsweeper. Gemsweeper is their latest title, a PC puzzle game.
MM: Adrian, what can you tell me about the actual situation of independent videogame developers?
AG: Life as an independent game developer has always been a lot of fun. It requires a lot of dedication, but it is hugely rewarding to watch other people happily play your game once it is finished.Being your own boss also has its advantages. I love having the freedom to work whenever I want, as long as I want and wherever I want. I’m not sure if I could take my laptop and work outside in the garden on a beautiful summer day in a “regular” company.
Business-wise things have changed a quite bit during the last 4 years.
Casual games have become a huge trend and lots of larger companies have entered the market. There is a lot more competition and both budgets and production values have increased dramatically, making it much harder for small developers to keep up.
For example, a VC funded games company outsourcing development to Eastern Europe can afford to produce 10 titles even if most of them don’t recoup the production budgets. As long as just one title reaches AAA status, this can still be a profitable business strategy. Most indie game developers cannot afford to do this.
There are still great opportunities on the casual games market for indie developers if you have a good innovative idea. It is not easy to succeed though and opportunities are not quite as good as they used to be a few years ago.
Can we talk about the relationship between the big distributors and the independent developers like a “collision”?
The rise of huge game portals such as RealArcade or Bigfish Games during the last few years also caused a drop in (games-related) traffic to the traditional shareware sites. Indie game developers have therefore become dependent on the portals.Teaming up with a publisher / distributor can be a good way for indie developers to get more publicity on the portals. This is also what we have done for our latest title Gemsweeper.
How did you have the idea to found Lobstersoft?
I started creating my first game called “Five+” just to practice C++ programming while I was studying at university. The game was free at first, people only had to send me an e-mail if they wanted to have an unlock code for the full version.After just a few days I got so many e-mails that I had to think of a way to automate registration key submission. I was also surprised to see that a magazine wanted to include the game on their cover mount CD. Then I found one of the first shareware payment processors and decided to convert to Five+ a shareware game.
Your next projects?
We are working on a sequel to Gemsweeper and on a subscription-based web site. The website is not gaming-related, but I never saw myself solely as a game developer, even if computer games have always been one of my favorite pastimes.
Posted in Business, Culture, Games | 3 Comments »
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November 7th, 2007
This is the Part Two of the powerful article by Deremiah. (Part One)
RELATIONSHIPS INFLUENCE THE POWER OF YOUR IDEAS…
Brian Tracy who has done a lot of research to compile the information in his wonderful book “CREATE YOUR OWN FUTURE” expresses in Chapter 7, page 115 that Relationships Are Essential toward the development of your future. The Power of Ideas are improved by the friendships we develop and nurture. Most people underestimate how their friends impact the direction they are going and will continue to go in as a result of the company they choose. Sometimes you have to realign yourself with new partnerships in business, new personal and business relationships just to place yourself in a more positively influential environment with others who have the same values that you do. When you begin to hang out, spend time talking with people who reflect the kinds of attitudes that uplift you. It’s just as important to get yourself moving in the right direction as it is to get an electric current to the right appliance or device you’re trying to power. Like electric current powerful ideas have to be directed. It’s very important that if we want to be successful business people that we need to hang out with other successful business people. If you want to be elevating the level of the power of your ideas you need to begin to elevate your level of friendships. Edward Bernays said it best in his book called “Propaganda” where he references many times that a large volume of our society is often being governed by a small handful of influential people. So who are the small influential players in your commiunity? How could you influence the relationships you desire to have in the art world, the music world, or the business world that governs a great deal of the future direction of those industries? Finally how can you gain recognition and be known as one of the Kings or Queens of your industry?
ELECTRICITY AND THE POWER OF IDEAS BOTH OPERATE IN STREAMS…
Real electric power moves in streams we call currents. Those currents flow in the direction we aim them in. Now the Power of Ideas works the same way. The more powerful the idea the more others join in to move along with the flow of our stream. So it becomes very important that others know that the ideas that we have are electric. The sooner others find out and hear or see the impact that our elecritc current has the better it is for us and the sooner they can jump into the stream and add to the flow of the current. When an idea doesn’t have a charge it will fail to add it’s electricity to the atmosphere. It’s like the creative atmosphere of our house when I was a child was conducive for bringing about more artistic gifts because the atmosphere was charged with a certain current for the arts. How can you charge the atmosphere of your home or your job to create the type of electricity that gives your ideas the power to channel themselves into a boisterous stream that grows?
WHAT YOU CAN DO RIGHT NOW TO INFLUENCE THE POWER OF YOUR IDEAS.
I have over 21 things you can do to unleash the “Power of Ideas” but I’ll give you 4 today that will free you up to live more creatively right now. If you’d like to get 3 more Free ideas shoot me an email at deremiahcpe@gmail.com . And the first 20 people to respond who use the headline “More Power of Ideas for me, Deremiah *CPE” and give me their name and mailing address I’ll give you a Free opportunity to coach you via email (which means I’ll respond to no more than 7 of your emails…working toward helping you to solve the problem). Here are the four I said I would share with you right now.
1.) Make a list of 7 people you’d like to meet and then get on the internet and get to introducing yourself.
2.) Get a journal today and start using your journal like a Fishing Net to capture all the ideas you’re loosing.
3.) Turn your TV off for the next 30 days and dedicate your TV time to making one or more goals develop.
4.) Get a pack of 25 Thank you cards and force yourself to Thank at least 5 people everyday.
Posted in Business, Culture, Ideas | 2 Comments »
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November 1st, 2007
Like the power of electricity your Ideas have greater impact when they rapidly flow in concentrated streams of thought. You’ll find this and more in the article wrote by Deremiah, exclusively for ManuelMarino.com . Deremiah *CPE (Customer Passion Evangelist), is the winner of the 2004 Nightingale-Conant Acres of Diamonds Award and one of the top marketing experts on MarketingProfs.com. Deremiah (www.byderemiah.com) writes extensively on marketing and business communications. Learn more about Deremiah and his easy to read smart book, 52 Great Weeks: how to quickly develop unforgettable, inspirational service when you don’t have time. Contact him at deremiahcpe@gmail.com.
And now… the article:
The Power of Ideas (Part One)
Although I’ve been drawing most of my life I can only really remember having the ability to control this talent somewhere around 4 years old. By the time I turned five I got a hold of an oil Paint by Number set. It was one of those cheap simulated board canvases with numbers that matched the numbers on the small plastic oil paint containers and they came with a few red enamel paint brushes. My mom who was very creative used these paint by number kits to paint pictures for the walls in the duplex we lived in. She often did these kinds of things along with sewing clothes. In between all this she’d drive out to the military base to create these ceramic roosters and salt & pepper shakers she used to make. Every now and then she’d take me along. There were very large multiple rooms like a cafeteria style set up and most of the attendees were military housewives. In one area they’d create the ceramic figures, in another they’d paint the figurines and in the last room is where they’d fire the objects that were painted in these ovens they called kilns. We were living in Fairbanks Alaska at the time because my dad was stationed there in the U.S. Army. During this time my father had an amazing collection of music and he used to love to sing in his spare time. But occasionally I would find him at the kitchen table doing a few figure drawings of people. My dad was very good at drawing full figure images of people and it was during this time that I began to recognize that I too had the gift to draw and the power to control my ideas. In this kind of environment burgeoning with creativity is where I uncovered multiple gifts. This is also where I experienced the beginning of my discovery of how diverse gifts influence one another and spring forth through the power of ideas.
THE OUTER WORLD CREATES ENVIRONMENTS FOR THE INNER WORLD…
It is easy for most people to see how we are shaped by the environments of our communities. Having lived in 13 cities here in the US and two cities in Germany and being a teacher of history I see very clearly how environments affect everything. We are all shaped by the geographical land masses, oceans and climates of the environments we live in. Those things alone dictate everything from what kind of clothes we were, which trickles down to how we look, what kinds of crops we grow, the things we manufacture, what we eat and even how we speak. But it doesn’t end there we are influenced by cultures, religions and the races of people and these things likewise affect everything I named above. However beyond those basic influences of culture, religion and races and our environment there are other things that also affect how we think and eventually how we behave. And with all these outer influences shaping and affecting who we become it is so easy to forget that there is an inner world of influence…a world of thoughts and ideas that eventually have more impact upon who we become than all the changes in weather put together could ever have upon us. It is here in the environment of our inner-hemispheres that we have the greatest control upon our present condition when we use the power of ideas to fuel our successes.
IF YOUR IDEAS ARE POWERFUL THEY’RE INFLUENCING THE WORLD…
Are your ideas influencing the world? Shoot me an email at deremiahcpe@gmail.com and share with me how your ideas are influencing the world. Think about it! It was the power of ideas that brought your parents together. And the power of their ideas that influenced the future of the world’s collective ideas when you were consumated and birthed into this planet. Every member of the world is a part of the collective governing body of our world, our countries, our cities and our communities through the power of ideas. From Steve Jobs release of the iphone to CNN’s release of the news everyone is influencing the power of ideas. Every person within this creation we call earth has the complete authority to change the future direction of this world through the ideas they release. Whether their ideas are productive or unproductive they still have influence. Like the butterflies in China can impact the weather in Italy we have the ability to affect the future climate of ideas. But the kind of effects that we desire to have must be considered before we take action. Often times our ideas are creating environments for us that are not strong enough to resonate the kind of powerful influence we want them to have. If you desire to really use the power of ideas to work in your benefit remember that powerful ideas have a life force that is very influential. So don’t you want to start thinking about choosing the kind of ideas that could really influence the world? (Part Two)
Posted in Business, Culture, Ideas | 1 Comment »
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