E-commerce, online marketing, shopping, globalization, innovation are all linked together. It is becoming a real huge cultural fact, to be studied, to be understood to comprehend our world and where this world is going to in the near future.
E-commerce, a cultural fact?
Global E-Commerce and Online Marketing: Watching the Evolution By Nikhilesh Dholakia is a great book that explains all of this.
Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business.
Another book that really catched me is Cyberpop: Digital Lifestyles and Commodity Culture by Sidney Eve Matrix.
Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. Each chapter focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (AT&T’s “mLife” campaign), video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities which typically fetishize computers and celebrate a “high tech” aesthetic encourage participation in digital capitalism and commodity cyberculture.
What I’m seeing on Internet and around me is an impressive and crazy explosion of virtual shops, like StreetWear-And-Red.com (also StreetWearAndRed.com). Goal of the shop is providing cool designs for the urban and street fashion along with elegant ideas for the modern gentlemen.
I’ve got just a fear, that all of this is going to result in a soap bubble in the future. How much will we be fascinated by the virtual world and how much can we stay far from reality? (Or virtuality is going to be our new reality?).