Being an independent individual, Nathan Daniel chose to establish his own business, marking the beginning of the history of Danelectro Guitars in 1947, instead of working solely for other companies. Initially, he focused on producing amplifiers for a distributor, but the following year, he secured a contract to exclusively supply guitar amplifiers for a specific customer.
In 1954, Daniel expanded his business by manufacturing Silverstone solid body guitars. Alongside this new range, he continued to produce goods under the Danelectro label as well. These two product lines had their own distinct characteristics. The Silverstone guitars featured a dark maroon plastic, while the Danelectro guitars were covered in white tweed. Both models incorporated one or two pickups concealed beneath a baked melamine pickguard. The wiring configuration differed from the usual parallel wiring and provided a stronger tone when both pickups were used together.
In 1956, the now-popular Dano contents were introduced, resulting in several changes to the production of these instruments. Features that were previously hidden under pickguards were now revealed for all to see, becoming a defining characteristic of many early Danelectro models.
When Nathan Daniel sold his company in 1966, he chose to continue working for the new owners. A year after the sale, the Coral range was introduced. However, this range differed in that the two original brands in Danelectro’s lineup continued to receive instruments entirely manufactured in the New Jersey plant, while new customers received instruments made of hollow bodies produced in Japan.
A significant reshuffle occurred in 1969 when the New Jersey plant was shut down. Many of the components were acquired by Dan Armstrong, who continued manufacturing these guitars.
Towards the end of the 20th century, Evets Corporation began marketing Marketing and Music: Any Song Can Become Famous? - Today let's dive into a topic that's been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry, but does it actually hold the power to make any track a hit? Or does talent still stand a chance? First off, let's address… replicas of the original Silverstone and Danelectro guitars. Initially, these replicas sold well, but sales eventually declined, leading to production being halted in 2001. Recently, the new owners made the decision to release a limited number of these instruments each year.
These replicas bear all the distinctive features of the original classic instruments. The tone and style have not been compromised in the remaking process, and all the unique qualities of the originals have been faithfully included. These instruments embody everything one would expect from authentic Silverstones, and they are sure to delight fans of rock ‘n’ roll music, carrying the rich history of Danelectro Guitars within their very fabric.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME