July 30th, 2008
In this exclusive interview, Todd Cericola, owner of Clocktower Pictures, talks about his movie studio, about music in movies and about the independent productions world.
Manuel Marino: When did you start your movie studio and how did you have the idea?
Todd Cericola: Clocktower Pictures was started in February of 2008. We are a new company in the Philadelphia area that specializes in independent film. We started it after working on a t.v. sitcom pilot called “Two One Five.” Myself, and my two partners Keelen Monahan and Matt Tomko had all been working individually on producing, directing, and writing and decided to put our efforts into one basket by opening up what would eventually become Clocktower.
How much is difficult to manage a movie studio?
I don’t know that it’s as difficult as it is fun. We are all doing something that we throughly enjoy doing. There is a strong workload, especially since we are a new company, but we wouldn’t have it any other way. We are a very hands on company working directly with our actors on a one on one basis. We try to cater to all of their needs as well as our own.
I’m a music composer, so the question is natural, how much music is important in the production?
As a musician myself, I think that music is one of the most important thing in a film. If you’re trying to paint a picture to set up a scene, background music is key to setting a mood. A good song will always have the scene set perfectly and you may not even notice it in the background, but when you have a bad song you, as the filmgoer, will always notice the mistake of choice.
What is your latest production? Can you tell us something about it?
Right now we are working on a few things. We are working on a feature film called “Describing the Moon,” about a guy in his mid-twenties struggling with trying to please his friends and complete his life’s goal of becoming a script writer. It’s a fantastic script that’s really dialogue driven, and very funny. We will be finishing up auditions for that next weekend, and should begin filming in October. Two One Five is a big priority as well, we are shopping around to try and sell and make an entire season. As well as entering short film and television festivals to get the name out. The entire episode is up on our website for free viewing at Clocktower Pictures. We are also looking into opening up a second branch of the company under the banner Clocktower Music helping to produce local artists and independent musicians. So we have a lot going on.
How we can define an independent movie and why it’s important that indies are supported in their work?
I think independent film is a very important thing because it brings out more creativity in people. When you’re writing without cause and shooting without big budget you’re working harder at making something the way you see it, so you’re getting the original vision of what you’re going for. It’s like an artists painting, you want to express your own ideas in your own way, not someone else. Too many hands in the cookie jar is never a good thing.
Do you think internet can help indies?
I think the internet is a great advantage for people in any area of creative arts. You can reach out to millions of people at the single click of a button for your company, your movie, your art, your music anything you want. I think with the advent of facebook, myspace, mandy, craigslist, and countless others we’re living in an age where getting yourself out to the masses of people is just that much easier, and that much better.
How do you see the future of movie production?
As far as movie production in general goes, I see it bulking up even more. Budget’s for production are getting larger by what seems daily, actors are making more and more money, and the intake is getting outrageous. On a smaller scale, Philadelphia is getting its own studio soon which has already scene production in the city jump up ten fold.
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February 4th, 2008
This is a very interesting story about a director with a great idea but no money. Kely McClung is a director writer actor editor. He’s been able to film his movie with no money and very low resources. But he made it! The award winning Blood Ties is his first feature film. His first short film, AM Session, was recently nominated for HBO’s Short Film Award. Here’s what he wrote for us.
How to film an award winning movie with no money
The four year, twenty-three day, ninety-three minute movie!
Yeah, yeah. The movie’s not that long, it just has been for me. Everyone else, besides friends and family, will get to see the 93 minute version. And the reality is, I might be on it another couple years, though what anyone sees will still be the 93 minute version.
“Blood Ties” was filmed with no money by a crew of three in both the US and Thailand (with just a few moments over the border into Cambodia). Just to make things a bit more complicated, we filmed in the mountains of Virginia, Washington D.C. on the Mall, The Port of Miami, and Atlanta. Our crew numbers stayed at a maximum of three and our cast grew to 154.
And post production? Me. Sound, visual effects, editing, ADR, Foley, graphics, titles, music? Me. Which is not to say everything is great, it’s just what we could afford on a no budget movie. Every time I’d get ready to fire myself, I’d remember that I’m the only guy I could afford! And even with that, I definitely had some long talks with myself.
Is it worth watching? We hope so, and our success on the beginning of the film circuit says we might be right.
Blood Ties won The Action on Film International Film Festival’s “Action Film of the Year”, The Audience Award for “Best Director” at the Big Bang Film Festival, “Best of the Festival” at the Indie Fest USA International Film Festival, “Best Visual Effects” at the same, and has been nominated for various other awards at various other festivals.
Could I teach something about directing? Yeah, probably, even though Blood Ties is a first movie. About editing? Yeah, I’m known as a strong editor. After Effects, sound editing, composing for film, and 200 other subjects involved in making a movie? I’m pretty sure I could. But that’s not want I want to teach or preach or pass on in these few words.
The lesson I hope to share right now is in creating a vision - not only of the movie and what you want it to be but how you want to be perceived - keeping it in mind, and striving toward it with as little compromise as possible no matter how long it takes. Knowing that in twenty or thirty years, your first film won’t matter in the scheme of things except that it will always be, no matter how successful or not, your first film.
One of the things to strive for is surrounding yourself with a strong cheering section. My film partner, my family, my amazing girlfriend. Though they might not physically take on the work, without them, there is no movie.
My film partner, Robert Pralgo put up the initial money, as well as a seemingly endless trickle of money since. He also co-starred, help cast, pushed, pulled and dared me to make a better movie than what we thought was possible.
My family never talked down to me even though I am the one brother of five who they all have to worry about if I have a roof over my head.
And the Amazing Amanda let me see the movie from many different angles, again setting me up to challenge myself to make it even stronger.
Our crew of three rotated several times, and our cast gave their all because they somehow knew that I believed in what I was doing. There would be no movie without all of their many efforts. I give credit to almost everyone I meet and genuinely mean and feel it. They color the way I look at myself and my work, and are reflected in the images jumping around on screen.
And jump around they do! Blood Ties embraced the hand held look simply because I knew where I was wanting to shoot, a tripod, a dolly, or a steadicam would get us arrested. “You mean you aren’t supposed to shoot on the Mall or the Port or in the streets of a foreign country without permission?” Permission is relatively easy to get, if you pay for it. And that just wasn’t part of the budget!
I am sure I could talk about the making of the movie for the about the same length of time it took to make it. And maybe I’ll get the chance to write more. There is a lot more information on our website and other people are starting to talk and write as well.
What I hope with this introduction is to pass on the challenge to others to make the movies they want to see. To learn and persevere. To look at the art around them and if they find themselves saying “I could do that” – then to do it!
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October 13th, 2007
Today we interview Jaques Smit, an incredible man. Just read all his current positions: Managing Director at MindNova Advertising Pty (Ltd), Marketing Director at Inland Kitesurfing Pty (Ltd), CEO at Avonstorm Entertainment, Producer at Avonstorm Pictures Pty (Ltd), Technical Director at Blo-Tant Pty (Ltd).
Here is the interview and I initially ask about Cereal, his new project/show:
MM: “Cereal is the perfect example of how an Idea can be developed despite the obstacles, can you explain briefly what is Cereal?”
JS: “The title “Cereal” is a play on words as the show is a pseudo-parody of the serials of old. Serials were the old fashioned, Saturday afternoon cliffhanger matinees, complete with dashing heroes, damsels in distress and fiendish villains… Not to mention the ol’ ‘conquer the universe’ plot motif.
Instead of trying to remake the classics of old, “Cereal” uses footage from original television shows; kicking off the first half of the first season is “Radar Men from the Moon!”
“Cereal” does follow a coherent plot and does feature reappearing characters as a regular show would, but the visuals are all that remain from the originals. The sound effects, music and voices are rerecorded and rewritten by the actors and creators behind “Cereal” to create an offbeat blend of old and new and produces hysterical results in doing so.
Cereal is aimed at a broad audience and sets out to create a get away from every day stresses. The show is runs with the plot of commander Cody that must save the world form strange aliens that are destroying the railroad lines for some unforeseen evil intent (revealed in episode 5 ;-P). Commander Cody and his heroic band of miss fits light up the show with witty comments and questionable lines.
The first episode “A sale at Penny’s” introduces the hero’s to the audience and sets the mood for the under lying joke that will run throughout the first season.”
MM: “I know you encountered obstacles…”
JS: “Creating the series was easy as it came natural to the well trained staff we had at our disposal. But upon completion of the pilot episode the next step was the hardest. Finding a TV station willing to broadcast something as revolutionary as Cereal. We approached all the large stations we could get a hold of and after being kept waiting on answers for excessive periods of time we finally decided to use the Web as a broadcasting platform instead.”
MM: “So the show runs online like web series. Are you having success?”
JS: “We started posting the series on the web one week ago with no advertisement backing other than word of mouth. The results have been astonishing. We went from ten friends viewing the show to give us support to an average one hundred viewers a day within a seven day period. We have received raving reviews from fans that have started quoting the show in every day conversations.
Our next step was to start searching for sponsoring companies willing to advertize on the site in order for us to keep developing the show. Our first sponsor came from the faithful directors on one of my other companies called Inland Kitesurfing. We are still searching for more sponsors but thanks to our fantastic fans we will have no problem there at all.”
MM: “What are your next projects?”
JS: “Avonstorm Entertainment is a group of young entrepreneurs that have come together to make their dreams a reality. Our first two projects were Avonstorm Gaming and Avonstorm Motion Pictures. As Avonstorm Gaming we are launching our first MMO-Cell phone game in January 2008 called Wappet.
As for Avonstorm Motion Pictures, we have been working on another more conventional television series that we are trying to raise funds for. In the true spirit of our organization we will stick to great comedy as we send two forgetful Hungarian spy’s into a suburban community to complete a mission they have forgot about in a land they know nothing of. The preliminary scripts are hilarious and are living up to all the ideals we set out to meet.”
Thank you, sir, what else to say?
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