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Music for Healing
Waves of soft melodic music spiral around the listener, bathing the senses in delightful ripples of serene relaxation. This is mus…

Run Like Hell

by Profound Whatever

Marketing is all the activities and processes of planning, communicating and executing a product, with a price, the promotion and the placement of an item to an end user. Your music is your product which you are then supplying to the end user – the music fan. Between you and the fan is a big space on how to bridge this gap. You may think that if you just get a record deal with some label, your prayers are answered and this instant bridge is built across that space. This is for the most part, not how things work today.

As an aspiring indie or unsigned singer, songwriter, or a musician in a band you can not do just a few things to promote yourself and expect success in your music career. Offline and online music promotion and marketing exposure is an ongoing process in this DIY age. Music companies are looking for artists that already have fan bases, sold CDs, and are proven ready to move up to a higher level. Presented here are more than 100 tips and ideas for you to think about and tweak as you will, to get noticed, gain fans, and get heard. You have to find a way to stand above the crowd, for talent alone is not enough.

A music artist must start somewhere, that’s usually locally, but it’s better to not just dive in without a plan. But begin you must. Create a plan with some ideas and set goals as to what you need to accomplish weekly, monthly, and yearly. Start small and make it progressive. Reach bench marks and keep at it.

Image is everything. Image is the complete package – artist/band name, look, performance, merchandise, and style, to how that brand is marketed. A stage name can be a descriptive statement of the image you or your band project. Be unique and interesting to look at in some way….build your own unique stage persona.

Word of mouth has always been the best promotion – tell people what you do. Get people talking. Create your buzz by just giving enough info to get people interested, but hold some secrets close.

Those that promote the most win.

You may be a truly great talent, but without getting out there and consistently marketing yourself, networking, meeting the right people, maintaining your image, and being humble, your talent will only get you so far.

Be innovative in your promotional efforts! The Internet has made it possible to hear a LOT more music, from a LOT more artists. You are now a very small fish in a very large pond – you will need to find a way to stand out, above and glow in the dark. Think beyond the box on every promo tip.

Learn web basics to use the Net to your advantage. The Internet thrives on links, quality content, keywords and consistency. Properly use the tools of the Internet to build your online brand.

Create a web site. Buy your own artist name or band name URL for your web site, keep it simple, easy to remember, make sure it loads quickly and is easy to navigate.

Submit your web link to online music directories, search engines, good music resource sites, in the best possible descriptive category. Use niche sites like tour date sites, lifestyle, regional, music magazine, music ezines, music Blogs and similarly themed sites.

Use Myspace, Tagworld, Frappr, Facebook and any of the good social networks and extend your fan base. Update on a regular schedule.

Go beyond the social networks and sign up to the best indie and unsigned music artist sites. Add a full profile, good photos, your best music, update the info regularly and DO NOT REDIRECT them with only a little info to find out more at another site. These indie communities are built to attract music biz personnel as well, to browse for the talent needed for various projects. While you have the viewers attention and time, have the important info right there, don’t waste their time with a redirect link! Include a link to your main site, if they want to learn more they will go to it.

Hand out your CDs (or demos). Have your web link printed on the CD. Include your band name and contact info as well. Remember, your name on the work is more important than the name of the work. Hand the CD to club owners that feature your type of music.

Send press releases and reviews of your shows to local print newspapers, magazines and event papers. When writing press releases, read up on “press release tips” and the like to tweak your presentation.

Professional photos mean you take yourself seriously. All photos in your press kit should be quality photos, not just your main bio picture. The money spent on a photographer that can capture your music “image” is money well spent.

Collect addresses and email addresses (email is free!) to keep your fans current on what you are up to. When building your lists, try to list their location – city, state and zip with a bit of personal input about that fan. This is a great way to create a more personal and targeted mailing list without bombarding people that are too far away to attend a show.

Practice and practice and practice. Longevity in the music business means learning new things, constantly creating, and always improving.

Zero in on your target. Know where they hang out, where they shop, what they do for fun, and hit them where they live – online and off. Your audience is a specific crowd of people so don’t waste time being where they are not.

Play, play and play some more. Get gigs in one part of town on Friday and another part of town on Saturday. Do mini tours outside of your town.

Create your own support group of family, friends, and school mates – communicate well with them on your plans and goals to help spread the word on you, where you plan to go and how you plan on getting there. Delegate tasks to the appropriate people.

Online send out press releases and reviews of shows via all appropriate sites.

Get online air play. There are a lot of indie radio webcasts, join sites and do what you have to do to get on the playlists.

Create an interesting banner to drop in your forum signatures or other online locations. Many message boards will let you leave a link and/or banner in your signature, but don’t like blatant advertising.

Brand your name across the world and be ever mindful of the image you wish to portray whenever out in public or online. When it’s in print, it’s permanent.

There is such a thing as overkill, in that it is better to describe your band/music as “we sound similar to the Beatles” rather than “we are the biggest thing since Led Zeppelin!” (or better than). So word your description accordingly.

The music business is in the business to make money. If your career is in music, know when to be businesslike.

Learn every area of the business you are in. Knowledge is power.

You must network. Meet people, get out there, shake hands, listen to them as well and let them know about your music. Build those relationships.

Be on friendly terms with other bands and artists in your area.

Create a “street team”, online and/or offline…they are core people that wish to help you further your marketing efforts. Give away free tickets, CDs or merchandise to your street team as incentive.

Announce every song, every CD, decent chart position, contest win, top sales on releases, announce anything and everything to stay in the public’s eye. If you can’t write a decent article up for the press release, get someone that can. Write a review of every gig and get feedback from local VIPs, fans, whomever matters and include the best quotes. Is it news worthy? Write and promote it. Get the most mileage you can from your promotional tactics.

Never mail your CD without a purpose or a contact person’s name on it and expect miracles. Far better that the contact person knows to expect your CD, his or her name is spelled correctly, and you are mailing it to a company that actually works with your style of music.

Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they need that of course has your name on it!

Create an interesting band logo. It can be a conversation starter or a potential contest question.

Join a Songwriting Circle. This is a local idea (though it is possible through the Internet), to meet with other songwriters in your own area and share your songs. You can get feedback on your work, share ideas and tips, possibly collaborate on work, learn about what’s happening locally, help each other in many ways. If you wanted to start your own circle or look for one, you could use Craigslist for your Wanted or Needed post. Most ask that you be open minded and dedicated, with a willingness to listen and give feedback.

Burn your best song as a single. On the CD and cover include ALL contact info, website, names, etc and distribute that CD wherever you go, for free.

Have a custom vinyl car wrap created about your music/band and put it on your car. OR a use a magnetic door sign for your vehicle will work as well.

Cross promote online on your web sites with local bands as well. You give them a boost on your site and they give the same back to you. Ask other people to LINK TO YOUR music site from their website!

Introducing your band whether in person or online has a lot of similarity in speech writing techniques, in that you have to grab the reader or listener or viewer in the first 30 seconds. Your opening line needs to have punch, snag the audience and reel them right in. Remember the rock group KISS and “Are you ready to Rock?!!” Find your attention getting line and use it. Don’t fall victim to the less inspiring, “um, hi guys, um, we are the ‘Example’ band…”

Use Internet class ads as well as local newspapers to promote upcoming events and possible collaborations with others. Print papers and magazines need advance notice so plan accordingly.

Create an online newsletter, with content of value to the receiver. This is an invaluable way to keep fans informed on gigs, news, gossip, new releases and other great info. Send out your newsletter about once a month.

Be outrageous or controversial. Shock value can work, but it can backfire too. Can you maintain the image? It has worked for many, but was a disaster for many more. Think this tip out.

Create a fan club online and get them to spread your banners, links and provide content for them to spread.

Who are the VIPs in your community – who are the popular people in your area? Get to know them, give them a free CD and invite them to your show. When they speak, others will listen.

Create a video and get on YouTube. Place your video on all relevant video sites. Video Scrapbook (or Diary) your music band’s progress, accomplishments, and jam sessions. This could make for good clips in other projects.

Have a CD, digital download and other merchandise for sale. Generate some sales so you have something to invest in other areas of your marketing effort.

Have star quality, but don’t be a big-head. Let people know you are professional and have the ability to be a long lasting star in this business.

Never Spam email.

Have a press kit ready to send out or email. Have it neatly organized with a brief bio, a short description (about 30 words or less) on what you sound like, full length bio, quality photos, music samples, current press releases and quality newsworthy items, song lyrics, radio airplay and chart position information, and detailed contact information.

Join online music groups and newsgroups.

Be a bit mysterious, hold back and leave them wanting more. Timing is everything for some info, releases, etc.

Create a music slogan of up to 8 words (less is better) that quickly, accurately and in a catchy manner describes your music in a real way.

Give a review to get a review, honestly is the best policy, but never brutality. Many times someone will return the favor and it shows your knowledge, your twist, on the music created.

Print up posters and/or flyers about your upcoming show and post them wherever your type of fans would hang out and include your web link, show date, name of CD, where CD can be purchased.

Get into podcasting and videocasting yourself or making your music available for podcasting.

Part 2 of 100 Tips to Marketing Your Music continues the remaining promo tips plus some bonus ideas!

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Music video by Rihanna performing Don’t Stop The Music. (C) 2007 The Island Def Jam Music Group
Video Rating: 4 / 5

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by TowerGirl

For self-publishing authors, getting their work reviewed can be one of the best ways to increase the marketability of their books.  Moreover, getting a favorable book review from a reputable trade magazine or an established publishing authority is even more desirable if only it were that easy to obtain independently.

To give self-publishers the unprecedented opportunity to independently promote their books via a reputable book reviewing authority, self-publishing pioneer Xlibris Corporation launched the Kirkus Discoveries Marketing Packages.

As self-publishing expands its reach into independent book marketing services, more and more self-published authors now get a fair shot at getting their books reviewed by an established book review authority like Kirkus, a 77-year old book trade journal that gained a reputation for being the definitive pre-publication review source within the literary and film industries. 

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This collaborative marketing plan between Xlibris – one of the leading companies in the self-publishing industry – and Kirkus, one of the most trusted names in the publishing industry offers several value-laden promotional campaign packages that incorporate Xlibris’ best-selling Single Targeted E-mail Campaign and Kirkus’ Catalog Listing, and the Kirkus Discoveries Review Service.

The package enables an unbiased and caveat-emptor book review, consistent with the same system and approach that of a standard Kirkus assessment.  The reviews are subsequently posted in the Kirkus Discoveries website with the author’s consent. Plus, the reviews may also be included in the monthly eNewsletter which has a target-based subscription service that counts over 2,500 publishers, publishing agents, editors, librarians and book lovers among its subscribers.

Photo by cryptdangWhile you love music and revel in it in each and every way possible, you with thankful to understand you will find numerous factor that you can do to treasure it much more. You can begin loving your music by creating reminiscences by using it. When going for a journey together with your female friends, play your music within the vehicle. You’re all certain to appreciate it. This is an excellent method to have your music mean more for you. The reminiscences will be there whenever you take part in the folk or emo music on your own.

You like your emo, folk or alternative music more whenever you only buy precisely what you like. Avoid purchasing music just since it is the in factor on the market. When you shop for music, only have that meaning something for your heart. Buy it since it is dear into it. The reason being you’ll like it even if all of the hype has died lower. Your passion for indie or alternative tunes is remarkably increased whenever you pay attention to just a lot more than that which you own. Hear to various shows every once in awhile to understand other kinds of music. Decide to watch music videos from another world. Enjoy music using their company cultures too. This improves your knowledge about music and you want to enjoy your indie or folk tunes better still.

You are able to plan to own an accumulation of stunning emo, indie or option tunes. This will incorporate that which you enjoy. You might be in a position to shop in Music stores or on-line. Download that which you cannot afford from legitimate web sites that offer high quality Music. Possessing that which you maintain dear permits you to like it additional. Whenever you share your assortment of Music movies together along with your buddies or family, you begin loving it far better. You enjoy the uncomplicated impact it is each time you share your indie or option tunes with a family members member. The cold evening is altered and all you’re in a position feel may possibly be the warmth that addresses your heart. You deeply advantage in the moment. The memory will increase the Music and also you cannot help but like it extra.

When purchasing your quite very best Music video, blues, emo or indie Compact disc, make specific invested your difficult earned funds sensibly. It is superior to develop into wise as pricey may not be the very best. Continually be shrewd with each other together with your money. Know what are finest stores and on-line shops where you’ll get real Music at affordable costs. This is an outstanding approach to adore that which you invest in you comprehend it is excellent substance that does not set you back an arm.

Your beautiful collection could be a provide of great pleasure with other individuals as well. Develop a compilation with the couple of tunes on the Compact disc and offer them in the birthday or merely like a modest gift. You might make one to the girlfriend’s automobile she’s particular to appreciate it even though driving to run. The appreciation from your kind gesture permits you to enjoy that which you pay interest to.

Eric is a single uncommon expertise to locate. Hence, in case you are following a performance and musicality that’s like no other, you improved search for Eric Lapin when you transpire to be in South Carolina.

Photo by PeterTeaIndie music developed in North America and the UK during the 1980s out of alternative rock, although elements of indie rock can be found as early in the 60s in the music of bands such as The Kinks. What exactly constitutes indie rock is contested by musicians and critics, with some claiming that indie rock bands should be signed to independent record labels while others claim that the artistic aesthetic and sound is more important.

This ethos extended to being in complete control over the sound and look of the band without interference from the record label. In the 1980s, during the early days of indie music, bands like REM and The Pixies were amongst the most well known bands in the USA and overseas. When The Smiths released their debut album, also called The Smiths, in 1984 they would launch a successful career that saw them become the definitive British indie music band.

Pearl Jam and Nirvana helped develop a new style, which would come to be known as grunge during the 90s. This sound became extremely popular and found an even broader audience after Kurt Cobain’s death. Another style of indie that developed was lo-fi, of which Beck is typical. This style of music used simple recording techniques and made a conscious effort not to pander to mainstream tastes.

It became difficult for indie bands to stick to independent labels in the new millennium as their increased popularity, in part thanks to the exposure afforded to them by the internet, meant that major labels courted them with growing interest. Two of the more well-known indie bands to sign up with major labels included Modest Mouse and Death Cab For Cutie, who both went on to make well received records. Bright Eyes is just one band however that has been able to stick with its independent label and still gain critical and commercial success.

Many cities have developed their own independent music scene. Some of these, such as Madchester which flourished in Manchester during the late 80s, helped establish a wave of new talent – Happy Mondays, James and The Stone Roses are just a few Manchester bands associated with Madchester. Although more indie bands are now signing up with major record labels, many believe that as long as they don’t relinquish control over the sound of their music they can still legitimately be called indie.

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This article is about how to get going in Low Budget Indie Film Making. The objective is to get you motivated to start today. We will discuss the script,resources and equipment needed, productions, post production and what to do when your finished. Our task is to convince you that you can do this and that even the most busy and poor human being in the world can make a feature film. If your not organized it’s time to get prepared. Start with buying a note book for 99 cents and finding an hour a day. If you are unable to find an hour lets start off with 30 minutes.

The film script is the most crucial factor of any movie. If you do not have a wonderful story you have nothing. There are lots of resources and great materials on film creating try going to your library and find Syd Fields book. You may want to spend 30 minutes a day reading his book, while you pick a story concept to work on. Y our script should essentially be a stage play. Minimize the number of actors and the number of locations. Finding locations on a small budget can be one of the most stress filled and difficult road blocks to getting your movie crafted. Attempt to come up with a story set in a specific location that you have access too. Limited the requirement for props and anything else that might cost money. If your rich and have a bunch of money I still advise keeping this to a bare minimum on your first project. Keep things as basic as possible.

As far as equipment goes you obviously will want a video camera to record the film. If you can have the funds for one or have accessibility to a pro-summer HD camera (has a jack for a microphone and audio adjustment controls) that would allow your production value. If you will have the ability to record on a camera with a 35MM lens that’s going to get you the very top finished product and production value. You need 3 lights. Remember when you film HD video you only need to get 3 soft boxes. You can get by with 2 soft boxes and your third light can be practical lighting. Microphones really may help the production value if you have fantastic sound and audio your film isn’t actually going to seem too novice. Even if you can borrow everything else or go with just practical lighting and the microphone on the camera you are still going to have to have media to record and store the film. I highly would suggest having a back up of your film saved on a hard drive. This is the one thing you need to invest money on. Trust me if you only have 1 drive this will be the time you get a bad hard drive that will stop and you will wind up losing all your video footage. Unquestionably do not bypass the cash for a back-up of your footage when you are going to make a film. The only other subject I unwaveringly insist on is that if your directing you are not staring or acting in the flick.

To get your production started be certain you have a great story. I like placing my story on trigger street to get feedback from impartial film makers. If your story doesn’t get panned on trigger street its time to get started with pre-production. Hopefully you have a friend who wants to be an acting professional and your wrote the story for your friend. If you require actors craigslist is a good place to try. The other choice is networking with other local film makers and cast your actors from their projects. Nearby festivals and film competitions is a excellent place to find actors this way. If you see a short with an actor who would work for your venture you can not only get their contact information through the director but in addition a reference. If you have no budget you are going to function as the sound,lighting and camera operator but you may still want to sign up a buddy or someone to be a producer to assist you with things so you can concentrate on actually directing your movie. While you direct you generally want to start with an establishing shot and then go in for coverage. I also always prefer to get at least two takes and I like to shoot with a ratio of at least 1:15. That means each scene is shot 15 times. You buy your close ups and reaction shots.

Post production is one of the toughest elements of creating a movie. If you don’t have a lot of experience with computers this could be something you bring on someone else to assist with. As you film you should keep a log of each shot. Mark which take you liked the best. If there was a good make a note of it. This will help when you have a 90 minute film with 15 takes that translates to over 1300 minutes of video to re-watch and shift through. Other issues in post besides putting together a rough cut is sound and color timing. These things really assist in production value and can make or break your movie. At least they can assist making the film more watchable.

Once your film is completed, think about searching for a producers rep to aid you in marketing the film. They could actually help negotiate with prospective buyers and assist in getting your film into film festivals. They usually work for a back end and their experience might be the one thing that gets your movie seen. There are hundreds of film festivals. Be sure to take a serious look at any regional film festivals as videos do get acquired from these kind of festivals and it’s a excellent opportunity to network for your next project.

Want to find out more about Online Film Schools, then visit John Young’s site for more free online film classes.

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Fiction writing. Is there anything more fulfilling and frustrating than writing a fiction novel? It can be a drawn out and long process, but these 5 tips on fiction writing can make it a little less painful.

1. Get Ideas-Creative ideas may come from anywhere. Do not caught up in the belief that your ideas must shape a entire novel right away. It can be a conversation you want your characters to have or just a spot you want your main character to visit. One way of producing some new ideas is to make use of a group of five to ten random phrases and then producing a passage utilizing all of those words. You may be amazed where it leads you!

2. Outline-This is a method that I’m going back to with my present project. There are some definite positive aspects to outlining your fiction story. Most apparent, you know what comes next every stage of the way. By developing an outline, you can fix plot problems before you even get to the penning stage. Another great thing about outlining your novel is that this isn’t high school. You can outline your project in the proper way of headings and sub headings, you could just make a simple checklist, you can use index cards (one for each scene), or even post-its. Regardless of how you do it, get it all layed out so that you have a precise plan to follow.

3. Find Your Holes and Fill Them-Step away from your project for a few days. When you come back, examine your outline. Take off your “writer” hat and put on you “reader” hat. Study your outline and make certain you have answered any queries that a reader could possibly have about your story. Why is this happening? Why does the character react this way? Once you find the holes, think of ways to fill them.

4. Think Outside the Box-Frequently the most challenging chapter to write is that first one. You know so many other elements of your project backwards and forwards, but that first chapter has you stumped. You could waste days looking at a blank page fighting to find the “perfect” opening. Well stop! One of the benefits to outlining is that you don’t have to write in order. Pick whatever part you want and write it. Don’t get caught up on order. The first chapter will be easier to write once you have a few others under your belt and have expertise with the tone and voice of the novel. Don’t think it’s feasible to write a book this way? Gone with the Wind was written this way with the author finishing the last chapter first.

5. Write Everyday-To be a writer, you have to write. To be a productive writer, you have to write everyday. Carve out some time each day to write. It can be hard with your “real job”, spouse and children, and other obligations, but you can’t be a writer if you don’t write. Defend your writing time and explain to your family and friends that your writing time is yours. By writing every day, you will find that your brain is producing ideas in your “off time” so that when you sit down at your specified time you are able to be more effective.

Now that you have a few tips on fiction writing, why not get started writing that great novel that you have inside of you?

Dana Michelle Burnett is the best selling Kindle author of Home Decorating for the Real World. Her first project, Ghost Country: A Novel, became available on Kindle in December 2010 and in paperback in January of 2011. She also maintains a blog the Indie Author Guide where she shares her tips on fiction writing and publishing.

This is a very interesting story about a director with a great idea but no money. Kely McClung is a director writer actor editor. He’s been able to film his movie with no money and very low resources. But he made it! The award winning Blood Ties is his first feature film. His first short film, AM Session, was recently nominated for HBO’s Short Film Award. Here’s what he wrote for us.

How to film an award winning movie with no money

The four year, twenty-three day, ninety-three minute movie!

Yeah, yeah. The movie’s not that long, it just has been for me. Everyone else, besides friends and family, will get to see the 93 minute version. And the reality is, I might be on it another couple years, though what anyone sees will still be the 93 minute version.

“Blood Ties” was filmed with no money by a crew of three in both the US and Thailand (with just a few moments over the border into Cambodia). Just to make things a bit more complicated, we filmed in the mountains of Virginia, Washington D.C. on the Mall, The Port of Miami, and Atlanta. Our crew numbers stayed at a maximum of three and our cast grew to 154.

And post production? Me. Sound, visual effects, editing, ADR, Foley, graphics, titles, music? Me. Which is not to say everything is great, it’s just what we could afford on a no budget movie. Every time I’d get ready to fire myself, I’d remember that I’m the only guy I could afford! And even with that, I definitely had some long talks with myself.
Is it worth watching? We hope so, and our success on the beginning of the film circuit says we might be right.

Blood Ties won The Action on Film International Film Festival’s “Action Film of the Year”, The Audience Award for “Best Director” at the Big Bang Film Festival, “Best of the Festival” at the Indie Fest USA International Film Festival, “Best Visual Effects” at the same, and has been nominated for various other awards at various other festivals.

Could I teach something about directing? Yeah, probably, even though Blood Ties is a first movie. About editing? Yeah, I’m known as a strong editor. After Effects, sound editing, composing for film, and 200 other subjects involved in making a movie? I’m pretty sure I could. But that’s not want I want to teach or preach or pass on in these few words.

The lesson I hope to share right now is in creating a vision – not only of the movie and what you want it to be but how you want to be perceived – keeping it in mind, and striving toward it with as little compromise as possible no matter how long it takes. Knowing that in twenty or thirty years, your first film won’t matter in the scheme of things except that it will always be, no matter how successful or not, your first film.

One of the things to strive for is surrounding yourself with a strong cheering section. My film partner, my family, my amazing girlfriend. Though they might not physically take on the work, without them, there is no movie.

My film partner, Robert Pralgo put up the initial money, as well as a seemingly endless trickle of money since. He also co-starred, help cast, pushed, pulled and dared me to make a better movie than what we thought was possible.

My family never talked down to me even though I am the one brother of five who they all have to worry about if I have a roof over my head.

And the Amazing Amanda let me see the movie from many different angles, again setting me up to challenge myself to make it even stronger.

Our crew of three rotated several times, and our cast gave their all because they somehow knew that I believed in what I was doing. There would be no movie without all of their many efforts. I give credit to almost everyone I meet and genuinely mean and feel it. They color the way I look at myself and my work, and are reflected in the images jumping around on screen.

And jump around they do! Blood Ties embraced the hand held look simply because I knew where I was wanting to shoot, a tripod, a dolly, or a steadicam would get us arrested. “You mean you aren’t supposed to shoot on the Mall or the Port or in the streets of a foreign country without permission?” Permission is relatively easy to get, if you pay for it. And that just wasn’t part of the budget!

I am sure I could talk about the making of the movie for the about the same length of time it took to make it. And maybe I’ll get the chance to write more. There is a lot more information on our website and other people are starting to talk and write as well.

What I hope with this introduction is to pass on the challenge to others to make the movies they want to see. To learn and persevere. To look at the art around them and if they find themselves saying “I could do that” – then to do it!

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