Living as Independent Developer
February 17, 2009
Today we interview Andres Martinez, owner of baKno, a game development studio located in Key Biscayne, Florida. They are a group of video game enthusiasts committed to developing new ways to deliver fun, interactive and challenging software.
Living as Independent Developer
Manuel Marino: You declare yourself and your team as “video game enthusiasts”. How much being a “videogames fan” is important in creating games?
Andres Martinez: All companies have their own stories, but in our case, developing and self-publishing our games has been difficult, with low sales during several months at our beginnings, and still low if they get compared to a regular studio. The only reason we have been able to survive is our passion for the art of game creation.
Can we say that the old games of the past were “better”? What can we say to the nostalgic gamers?
20 to 30 years ago the video game space was totally different. Accessibility to video games was very low, the product itself was like an experiment and the assumed audience was reduced, fortunately for us, we fell into that target, and we enjoyed every bit of Space Invaders, Galaga, Pac-Man, etc.
Some may say that it was better for game developers at that time because it was easier to create totally new and different IPs (Intellectual Properties). But the reality is that, they created myriads of games and only a few stood up to catch the public’s attention. Additionally, they were tremendously limited by technology and market penetration.
So, to answer your question, I don’t think old games were better or worst. But I think that our judgement is usually biased by the emotional attachment we have to those old great experiences.
How is the Independent developers world?
If we can name our day to day activities at baKno a “world”, then it is great!. Being able to make a living out of our own game creations is a wonderful feeling. None of us worked in this industry before and we don’t know how it is to distribute games through an experienced third party, maybe sales are much higher, but I suspect that for those particular jobs your independence is quite compromised.
What’s the difference between being “indy” and being “in the industry”?
We don’t consider baKno to be an industry player yet, we are independents as explained before, but it does not excludes the possibility of being an influent member of the gaming industry at the same time.
Videogames are more a “work of art” or a “industry product”?
All baKno games are a “work of art” built upon an “industry product” foundation. This foundation provides a minimum quality, design and support standards, and it becomes the canvas where the artist paint his game creation.
What can be done to make modern games better and innovative?
Creating better games is not that difficult, just use your common sense to take advantage of the ever-growing processing capacity, graphics and audio capabilities and internet bandwidth. As an example, you can enhance a simple old-school cards game with better graphics and effects, and maybe adding a multiplayer option with audio chat capability. Creating quality innovative games is an art, and for that there is no recipe or guideline to follow.
Why is it that I find games from independent developers being more innovative?
Innovation is weapon that cuts both ways. The more you innovate in a game, the higher the chance of being a great hit or a great failure. Established studios have serious economic responsibilities like payroll or rent, and they cannot afford to risk the company viability in a single game. On the other hand, and usually not even knowing about it, independent developers working from home are the risky creators of real innovative game experiences.
Internet can be of help?
Sure. In general, for casual games Internet has been the medium to reach massive audiences by offering free-to-try downloads, something that would have been impossible (very expensive) by mailing free CDs. In particular, baKno relies heavily on the Internet not only as a distribution medium but also as an effective way to communicate with our customers, and also to enhance the game experience with additional online features.
What are your next projects?
We are working now the online gaming for Billiards. We want to create a subscription service before mid-year. And by the end of the year we want to create a game with 100% pure baKno IP.
How do you see the future of videogaming?
As an interesting mixture of platforms, game genres and players’ demographics. Internet is going to be the default distribution medium, there won’t be a single dominant gaming platform, more and more people will embrace video games as an entertainment alternative, and most important: the general public will recognize the cognitive development value provided by video games (most of them).
Buy and download a full range of Microsoft products, including Microsoft Office and Windows Vista, direct from Microsoft.
The Microsoft Store offers the largest selection of Microsoft software, devices and hardware in one place. You will find many reasons to visit the store:
Immediate software download option with the largest download catalog of Microsoft titles. Most up-to-date selection of and information on everyone’s favorite Microsoft products including Windows, Office, Xbox, Zune. Simple and secure purchases with full Microsoft support both before and after purchase.
Sounds like music and networking
January 4, 2009
Wizzit Magazine interviewed me about Blogging and Social Networking. I have to thank Matti Mattila, the reviewer and open networker. If you remember, Matti wrote A musician story. Here is a short excerpt from the magazine article that you can download here in pdf format.
Sounds like music and networking
Matti Mattila: About blogging, you have an active blog, when did you start writing it?
Manuel Marino: I started ManuelMarino.com in October 2007.
What inspired you to first start blogging?
First of all the idea to freely surf and read everything about anything always fascinated me. I think this is why people love to have many blog feeds to read daily.
Next to this idea is the one to freely write interesting articles for the Internet community. Both gives a kind of freedom that I never felt before.
What is your blog about?
ManuelMarino.com is about music, arts, philosophy, poetry, independent artists, humanities and freedom. I invite experts and sincere professionals and artists to write articles.
I believe very much in freedom, honesty, sincerity and I’m able to feel these when I meet people. There are many good persons in the world, but sometimes we are too much obsessed by everyday life to understand this and find this.
How much time do you spend blogging every week?
Probably I spend too much. I love blogging, read other people’s blogs, surf and find interesting news.
What inspires you to write an entry to your blog?
Usually my ideas about news, culture and art, sometimes my intuition. We need more intuition, people tend to forget the importance of it and uses too much their left brain.
How do you spread a word about your blog?
Well, word of mouth, mainly backlinks, more than 30,000 on Yahoo. But a tracker gave me also a global number of 70,000 so I can say between 30,000 and 70,000.
Musician’s Friend, the World’s Largest Music Gear Company, offers over 40,000 products on MusiciansFriend.com.
Products offered include guitars, basses, keyboards, percussion, amps, as well as recording, mixing, lighting, and DJ gear.
Musician’s Friend was founded in 1983 by Rob and DeAnna Eastman. It was a modest beginning.
Today, Musician’s Friend is a music business success story. The company has over 1,000 employees and a state-of-the-art distribution center in Kansas City.
Videos everywhere with Spotzer
November 5, 2008
Today we interview Dennis Brouwer. Dennis company, Spotzer, offers an online library of creative, ready-to-air commercials produced by industry-leading professionals from around the world. They also help you plan and buy spots across multiple advertising media, including television and the web.
Videos everywhere with Spotzer
Manuel Marino: Ciao Dennis! First of all, what is your role in Spotzer?
Dennis Brouwer: Hi Manuel, my role is VP Video Productions.
MM: What do you think about internet videographers community? seems there is a big community out there!
DB: As you can imagine I believe strongly in the internet videographers community, at the end of the day that’s the future or the biggest part of the production of video for internet and in later instances the television.
Both you and I have been growing up in a world were the television was always superior above the internet for were it came to the quality and the importance.
When I now look at my children what they (5 and 7) do with the internet and how school is moving them into that direction. And look at how the world of the production has changed I think with the constant renewing internet technologies and the production possibilities its inevitable to conclude that the world changed and is changing still.
MM: So what all of this will lead to?
DB: Where we move to eventually is not crystal clear but what even a blind man can see is that the classical production is a dead end street. At least were it comes to mass productions. There will always be an urge for Oscar winning productions but the mass will do with the ones that are not winning the prices. And therefore be happy with the current quality. This off course is arbitrary because what is quality in general, but that’s a total different discussion.
Some 15year old do not even recognize the 4k film images and are not aware if they look at SD, HD or BluRay. And I dare to say that thats because they got used to the “crappy” youtube image quality.
Having this said it opens up the discussion that I raised before; what is quality? Again its arbitrary. But what we as creative professional people can see is that the method of the production is changing rapidly.
MM: What about the short videos industry? Spotzer is really doing well in this area.
DB: We here at Spotzer believe that the market for the short promotional video is only just beginning. There are a lot differentiators that make the short video successful or not. We do acknowledge that there need to be a sales proposition in every video for every customer. We also believe that every video needs to be more or less tailor made for as far as we can achieve that for the incredible low budgets that we work with.
A very good personalisation tool off-course is the music that goes with every video, that is one of the items we make a video personal with. Obviously there is also video and voiceover to show the personal touch in the video. But a consumer could interpret-ate the video also as being stock material, the voiceover in contrary is very much personal because we let the customers name come back a few times always.
MM: When we first met you told me that Spotzer was going to expand to all Europe.
DB: We have started up our productions in Austria, Finland, Sweden and will shortly start in Poland and Czech / Slovakia. And we have found out that the customers are very happy with the end-result. Specially the quality that we deliver is very highly appreciated.
MM: What did you produce, beside the promotional videos?
DB: Beside the promotional videos we have also produced a big library of what we call “Ready to Air” videos. We have been delivering those RTA’s to Hearst and Merchant Circle in the USA and they offer these video ads to their customer base.
This is a very different product because every second of video is already produced and edit in the video, the changeable items in the video are: slogan, call for action and end-card.
And again we sell them at remarkable low prices!
MM: After this very interesting interview I just suggest to check Spotzer website at once! Thank you Dennis!
E-commerce, a cultural fact?
November 1, 2008
E-commerce, online marketing, shopping, globalization, innovation are all linked together. It is becoming a real huge cultural fact, to be studied, to be understood to comprehend our world and where this world is going to in the near future.
E-commerce, a cultural fact?
Global E-Commerce and Online Marketing: Watching the Evolution By Nikhilesh Dholakia is a great book that explains all of this.
Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business.
Another book that really catched me is Cyberpop: Digital Lifestyles and Commodity Culture by Sidney Eve Matrix.
Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. Each chapter focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (AT&T’s “mLife” campaign), video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities which typically fetishize computers and celebrate a “high tech” aesthetic encourage participation in digital capitalism and commodity cyberculture.
What I’m seeing on Internet and around me is an impressive and crazy explosion of virtual shops, like StreetWear-And-Red.com (also StreetWearAndRed.com). Goal of the shop is providing cool designs for the urban and street fashion along with elegant ideas for the modern gentlemen.
In the same explosion I can put my ebook and also my new CD with Rock and Metal Guitar Solos for Multimedia.
I’ve got just a fear, that all of this is going to result in a soap bubble in the future. How much will we be fascinated by the virtual world and how much can we stay far from reality? (Or virtuality is going to be our new reality?).
Music, Movies and Independent Films
July 30, 2008
In this exclusive interview, Todd Cericola, owner of Clocktower Pictures, talks about his movie studio, about music in movies and about the independent productions world.
Manuel Marino: When did you start your movie studio and how did you have the idea?
Todd Cericola: Clocktower Pictures was started in February of 2008. We are a new company in the Philadelphia area that specializes in independent film. We started it after working on a t.v. sitcom pilot called “Two One Five.” Myself, and my two partners Keelen Monahan and Matt Tomko had all been working individually on producing, directing, and writing and decided to put our efforts into one basket by opening up what would eventually become Clocktower.
How much is difficult to manage a movie studio?
I don’t know that it’s as difficult as it is fun. We are all doing something that we throughly enjoy doing. There is a strong workload, especially since we are a new company, but we wouldn’t have it any other way. We are a very hands on company working directly with our actors on a one on one basis. We try to cater to all of their needs as well as our own.
I’m a music composer, so the question is natural, how much music is important in the production?
As a musician myself, I think that music is one of the most important thing in a film. If you’re trying to paint a picture to set up a scene, background music is key to setting a mood. A good song will always have the scene set perfectly and you may not even notice it in the background, but when you have a bad song you, as the filmgoer, will always notice the mistake of choice.
What is your latest production? Can you tell us something about it?
Right now we are working on a few things. We are working on a feature film called “Describing the Moon,” about a guy in his mid-twenties struggling with trying to please his friends and complete his life’s goal of becoming a script writer. It’s a fantastic script that’s really dialogue driven, and very funny. We will be finishing up auditions for that next weekend, and should begin filming in October. Two One Five is a big priority as well, we are shopping around to try and sell and make an entire season. As well as entering short film and television festivals to get the name out. The entire episode is up on our website for free viewing at Clocktower Pictures. We are also looking into opening up a second branch of the company under the banner Clocktower Music helping to produce local artists and independent musicians. So we have a lot going on.
How we can define an independent movie and why it’s important that indies are supported in their work?
I think independent film is a very important thing because it brings out more creativity in people. When you’re writing without cause and shooting without big budget you’re working harder at making something the way you see it, so you’re getting the original vision of what you’re going for. It’s like an artists painting, you want to express your own ideas in your own way, not someone else. Too many hands in the cookie jar is never a good thing.
Do you think internet can help indies?
I think the internet is a great advantage for people in any area of creative arts. You can reach out to millions of people at the single click of a button for your company, your movie, your art, your music anything you want. I think with the advent of facebook, myspace, mandy, craigslist, and countless others we’re living in an age where getting yourself out to the masses of people is just that much easier, and that much better.
How do you see the future of movie production?
As far as movie production in general goes, I see it bulking up even more. Budget’s for production are getting larger by what seems daily, actors are making more and more money, and the intake is getting outrageous. On a smaller scale, Philadelphia is getting its own studio soon which has already scene production in the city jump up ten fold.
Creating Clouds
July 23, 2008
Frank Kane job is very particular… he creates clouds! He can do it through his C++ library for real-time sky and 3D cloud rendering, used worldwide by scores of games and visual simulation applications on the Windows platform.
Its name is SilverLining.
Creating Clouds
Manuel Marino: Your sky and clouds library is impressive :)
Frank Kane: Thanks! SilverLining is a software library that allows real-time computer graphics developers to physically simulate the rendering of the sky, clouds, precipitation, and astronomical objects. You can specify any time at any location for pretty much any weather conditions, and SilverLining will draw what the sky would look like quickly enough for games and flight simulators.
Can we say that creating clouds is a form of Art?
It’s funny, because I didn’t go into this project thinking of it as a form of art at all – in fact it was quite the opposite and based on pure science; we went through almost a century worth of academic research into how light scatters through the atmosphere and clouds, the nature of precipitation, computing the location of the sun, moon, stars… stuff like that – and SilverLining was just meant to be a real-time implementation of the raw physics behind what makes the sky look the way it does.
However, a few months ago, I found myself standing inside New York’s Museum of Modern Art looking at an interactive art exhibit that featured SilverLining as part of it, running on a flat-panel display (this was Jonathan Harris’s and Sep Kemvar’s “I Want You To Want Me” piece. So there’s my sky rendering software, on display in the same building that houses works by Picasso and countless other other Art greats. It was surreal. So yes, Art and technology very much can live together.
Did you receive many requests of your library from game developers?
Yes, many game developers use SilverLining, and it’s even been ported to the XBox. But, we have just as many, if not more customers, in the visual simulation industry or “serious games” – people who create simulators for the military, for example – and also from broadcast video customers. A few people are working on using SilverLining for TV weather reports.
What do you think about the indie scene?
Well, I got my start as an independent game developer myself, so it’s a great way to people to learn and demonstrate that they have the skills and the drive to create something great and something big, if they do want to move on to larger projects. The growth of casual games and things like XBox Live have made it possible for indie game developers to carve out their own niche again, which is great. The world needs more people who are as passionate about their work as indie developers are.
What do you think about how internet became in 2008? What do you think about its future?
It’ll be interesting to see what direction social apps go in the long run. Will the world continue to support a few big social “portals” like Facebook and MySpace, or will a more open, simpler solution take over? Will people stay glued to their iPhones watching people Twitter about what they are doing? I think at some point we’re going to see a big divide between people who are very attached to their technology 24/7 with mobile devices, and people who rebel against the whole thing and become something akin to Luddites. It’ll be interesting to watch.
What do you think about the future of technology in general?
It all hinges on our educational system and the value society places on technology. In the US, we’ve had a real problem with a lack of interest in technology and science in general, and an educational system that does not do a good job at all in math and science.
Fortunately, there are other countries where this is not the case, and unless we see some big reforms here in the US, fewer technological advances will come from here. Already, most good technical workers here come from other countries – and our country’s restrictions on immigration and work visas make it increasingly hard to hire them. Who knows, perhaps the growth of the indie scene will counteract that effect by creating more interest in software engineering within our own country. Right now, it’s just really hard to find good developers, and that limits what the industry is able to create.
What will you develop in the future, new libraries? New projects?
I still have a few plans for making SilverLining even better, so I think that will keep me busy for awhile. Beyond that, I have lots of ideas – some involving computer graphics and some not – so if SilverLining gets to a point where it’s about as good as it can get, well, we’ll see.
Raymond Thoughts about Games and Arts
July 23, 2008
Today we interview Raymond Jacobs, owner of Ethereal Darkness Interactive. Founded in 2002 Ethereal Darkness Interactive is commited to developing quality indie games with high production values. Raymond talks about his latest project, Morning’s Wrath 2, about videogames, Arts and technology.
Raymond Thoughts about Games and Arts
Manuel Marino: You are working on some new features for your next game…
Raymond Jacobs: yes, it is going to be Morning’s Wrath 2, the Sequel to our first game. You would be the first news source to really mention that!! As for the new systems… they are some various forms of internet integration with our new engine (The S3Engine 2.0) (version 2.0 of the engine used to make Malathedra). They will allow players to directly in-game leave comments to the developers about what they think of the game as well as submit any errors encountered via the internet automatically.
This is part of our new ‘internet technologies integration’ initiative as well as trying to know the minds of our target market better so that we can provider better games and faster fixes.
Sounds really innovative! The game reminds me Ultima Online…
Somewhat, though it is a single player game. In MW1 you had to fight off an invading army from taking over your castle along with learning the ways of magic though in doing so you get stricken by a terrible ‘dissease’ since the magical elixer that you use (mana) is by nature poisioned.
MW2 continues with this story, having morning lead her army across the continent to strike back at the invading Ashidian Army; and her search for a cure for her poisioning which is slowly driving her insane. It will likely be done in episodic format, and 3 episodes are currently slated.
Can we say that videogames are a form of Art?
Personally I consider videogames as a major form of Art but I don’t believe that people yet see games as an Art form, at least not the vast majority. They are still mainly an entertainment source however indie developers are definitely causing a movement of games as an Art form.
Flash games in particular have helped further this, allowing many traditional artists with limited programming skills to make simple games, which are avaliable to a wide audience.
As for my company everything we do is first a source of artistic inspiration and second a business endevor. We feel that without the artistic and creative backbone, what we develop isn’t likely to be enjoyable.
How technology fits with creative skills?
We limit ourselves to fairly proven technology, choosing not to push the technological envelope very much; but instead create a platform for creative expression; by creating a limited and finite set of functionality on existing technology it forces us to be creative, rather than to rely on technology to turn heads.
The newest HDR rendering may be very pretty, but beyond that it says nothing about the depth of a particular game, so in short, we use technology as a pedistal from which to express our creativity.
How Has the Internet Affected the Music Industry?
January 19, 2008
This article is written by web designer Josh Gutteridge who runs Skyte Media. Skyte Media is based in the Midlands (England) and is a professional web design company that specialises in web design and development. Josh would like to receive comments about this article on his blog. But of course you can comment it also here, on ManuelMarino.com!
How Has the Internet Affected the Music Industry?
Music has always been something that has inspired mankind. Sir Thomas Beecham once said ‘a musicologist is a man who can read music but can’t hear it’. The pure beauty of music is that we can all listen to the same notes played by many different instruments, yet make our own individual conclusions with regards to what the music means to us; and nobody can argue.
It is not in the nature of this post to go in depth on musical history. Nonetheless, music has developed rapidly through the ages with the vinyl when it was first really used in 1948 by Columbia Records. Since then the music industry has seen the use of the Audio-Cassette and Compact Disc (CD).
Consequently, since the internet became more widely available it has made music more easily accessed by such means as Online Music Stores. There are thousands of these stores online including three of the most famous: iTunes, Napster and Rhapsody (US only). Let’s focus in on iTunes; an offshoot of the Apple Company.
I refer to iTunes as the ‘pied piper of the 21st century’ lulling people into easily downloading content with minimal hassle. iTunes is a free piece of software developed by the Apple company at Macworld Expo in San Francisco. This allows you to download digital music, music videos, television shows, iPod games, audio books, various pod casts and in the USA feature length films, and ringtones. Downloaded content can then be used to create your own play lists and personalised albums to burn to CD. It can also be transferred onto various different types of iPod including the new iPhone making music more accessible and easy to get hold of.
How does this affect the ordinary person who enjoys listening to their preferred genre(s) of music?
In this case, music has never been so easily manipulated and accessible. We live in a convenience obsessed world with personalised portals such as Last FM where you can listen to any artist known to mankind, you can listen to personalised internet radio with Pandora and also listen to all the music and view the videos on YouTube. It doesn’t take much effort to rip music (ripping is the term for digital audio extraction). The cost of downloading an album from the net is generally cheaper than an album brought in the shops, after all, downloads should cost less as there are less overheads for the record label to pay for: CD sleeve, CD case, CD cost, copying equipment etc.
How does this affect the music industry?
Some artists find the concept of the internet hard to adapt to; however, as they are forced into the mould of technology modern artists tend to embrace the internet as a friend rather than a foe. They view it as a ‘creative and inspiration-enhancing workspace where they can communicate, collaborate, and promote their work’ – Mary Madden (Research Specialist) in her project ‘Artists, Musicians and the Internet’. Sites such as MySpace have helped Artists and Musicians address their target audience rousing more interest in their style of music.
But let’s face it; there will always be people that are looking to find a loophole. I’m talking about those who engage in illegal music downloading. Experts admit that illegal downloads will never be stopped. This messes up the system and makes it unfair for both the artist and the people who are paying for downloads. The British Phonographic Industry (BPI) has joined forces with the Federation of Phonographic Industries (IFPI) to take legal action against internet file-sharers.
How will illegal downloader’s effect record labels? A record label makes, distributes and markets sound recordings; basically at the end of the day they’re out there to make money. The music industry produce mainly alums…how many albums have you brought just because you like one song? I have! We’re forced to buy albums to get the songs we love. As sales figures are falling record labels will be forced to look at the logic. Are people going to buy a whole album or just download one song? What effects do you think this will bring? Might we see a rise in the cost of internet downloads?
So in conclusion we have seen that the music industry has created stronger ties with new technology over the past decades and now can only go forward. We have seen that internet music downloads can be both an advantage and a disadvantage as we see the battle between the illegal downloader and the record companies continues. However, it is safe to conclude people – adapt or die!