Living as Independent Developer
February 17, 2009
Today we interview Andres Martinez, owner of baKno, a game development studio located in Key Biscayne, Florida. They are a group of video game enthusiasts committed to developing new ways to deliver fun, interactive and challenging software.
Living as Independent Developer
Manuel Marino: You declare yourself and your team as “video game enthusiasts”. How much being a “videogames fan” is important in creating games?
Andres Martinez: All companies have their own stories, but in our case, developing and self-publishing our games has been difficult, with low sales during several months at our beginnings, and still low if they get compared to a regular studio. The only reason we have been able to survive is our passion for the art of game creation.
Can we say that the old games of the past were “better”? What can we say to the nostalgic gamers?
20 to 30 years ago the video game space was totally different. Accessibility to video games was very low, the product itself was like an experiment and the assumed audience was reduced, fortunately for us, we fell into that target, and we enjoyed every bit of Space Invaders, Galaga, Pac-Man, etc.
Some may say that it was better for game developers at that time because it was easier to create totally new and different IPs (Intellectual Properties). But the reality is that, they created myriads of games and only a few stood up to catch the public’s attention. Additionally, they were tremendously limited by technology and market penetration.
So, to answer your question, I don’t think old games were better or worst. But I think that our judgement is usually biased by the emotional attachment we have to those old great experiences.
How is the Independent developers world?
If we can name our day to day activities at baKno a “world”, then it is great!. Being able to make a living out of our own game creations is a wonderful feeling. None of us worked in this industry before and we don’t know how it is to distribute games through an experienced third party, maybe sales are much higher, but I suspect that for those particular jobs your independence is quite compromised.
What’s the difference between being “indy” and being “in the industry”?
We don’t consider baKno to be an industry player yet, we are independents as explained before, but it does not excludes the possibility of being an influent member of the gaming industry at the same time.
Videogames are more a “work of art” or a “industry product”?
All baKno games are a “work of art” built upon an “industry product” foundation. This foundation provides a minimum quality, design and support standards, and it becomes the canvas where the artist paint his game creation.
What can be done to make modern games better and innovative?
Creating better games is not that difficult, just use your common sense to take advantage of the ever-growing processing capacity, graphics and audio capabilities and internet bandwidth. As an example, you can enhance a simple old-school cards game with better graphics and effects, and maybe adding a multiplayer option with audio chat capability. Creating quality innovative games is an art, and for that there is no recipe or guideline to follow.
Why is it that I find games from independent developers being more innovative?
Innovation is weapon that cuts both ways. The more you innovate in a game, the higher the chance of being a great hit or a great failure. Established studios have serious economic responsibilities like payroll or rent, and they cannot afford to risk the company viability in a single game. On the other hand, and usually not even knowing about it, independent developers working from home are the risky creators of real innovative game experiences.
Internet can be of help?
Sure. In general, for casual games Internet has been the medium to reach massive audiences by offering free-to-try downloads, something that would have been impossible (very expensive) by mailing free CDs. In particular, baKno relies heavily on the Internet not only as a distribution medium but also as an effective way to communicate with our customers, and also to enhance the game experience with additional online features.
What are your next projects?
We are working now the online gaming for Billiards. We want to create a subscription service before mid-year. And by the end of the year we want to create a game with 100% pure baKno IP.
How do you see the future of videogaming?
As an interesting mixture of platforms, game genres and players’ demographics. Internet is going to be the default distribution medium, there won’t be a single dominant gaming platform, more and more people will embrace video games as an entertainment alternative, and most important: the general public will recognize the cognitive development value provided by video games (most of them).
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Sounds like music and networking
January 4, 2009
Wizzit Magazine interviewed me about Blogging and Social Networking. I have to thank Matti Mattila, the reviewer and open networker. If you remember, Matti wrote A musician story. Here is a short excerpt from the magazine article that you can download here in pdf format.
Sounds like music and networking
Matti Mattila: About blogging, you have an active blog, when did you start writing it?
Manuel Marino: I started ManuelMarino.com in October 2007.
What inspired you to first start blogging?
First of all the idea to freely surf and read everything about anything always fascinated me. I think this is why people love to have many blog feeds to read daily.
Next to this idea is the one to freely write interesting articles for the Internet community. Both gives a kind of freedom that I never felt before.
What is your blog about?
ManuelMarino.com is about music, arts, philosophy, poetry, independent artists, humanities and freedom. I invite experts and sincere professionals and artists to write articles.
I believe very much in freedom, honesty, sincerity and I’m able to feel these when I meet people. There are many good persons in the world, but sometimes we are too much obsessed by everyday life to understand this and find this.
How much time do you spend blogging every week?
Probably I spend too much. I love blogging, read other people’s blogs, surf and find interesting news.
What inspires you to write an entry to your blog?
Usually my ideas about news, culture and art, sometimes my intuition. We need more intuition, people tend to forget the importance of it and uses too much their left brain.
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Music, Movies and Independent Films
July 30, 2008
In this exclusive interview, Todd Cericola, owner of Clocktower Pictures, talks about his movie studio, about music in movies and about the independent productions world.
Manuel Marino: When did you start your movie studio and how did you have the idea?
Todd Cericola: Clocktower Pictures was started in February of 2008. We are a new company in the Philadelphia area that specializes in independent film. We started it after working on a t.v. sitcom pilot called “Two One Five.” Myself, and my two partners Keelen Monahan and Matt Tomko had all been working individually on producing, directing, and writing and decided to put our efforts into one basket by opening up what would eventually become Clocktower.
How much is difficult to manage a movie studio?
I don’t know that it’s as difficult as it is fun. We are all doing something that we throughly enjoy doing. There is a strong workload, especially since we are a new company, but we wouldn’t have it any other way. We are a very hands on company working directly with our actors on a one on one basis. We try to cater to all of their needs as well as our own.
I’m a music composer, so the question is natural, how much music is important in the production?
As a musician myself, I think that music is one of the most important thing in a film. If you’re trying to paint a picture to set up a scene, background music is key to setting a mood. A good song will always have the scene set perfectly and you may not even notice it in the background, but when you have a bad song you, as the filmgoer, will always notice the mistake of choice.
What is your latest production? Can you tell us something about it?
Right now we are working on a few things. We are working on a feature film called “Describing the Moon,” about a guy in his mid-twenties struggling with trying to please his friends and complete his life’s goal of becoming a script writer. It’s a fantastic script that’s really dialogue driven, and very funny. We will be finishing up auditions for that next weekend, and should begin filming in October. Two One Five is a big priority as well, we are shopping around to try and sell and make an entire season. As well as entering short film and television festivals to get the name out. The entire episode is up on our website for free viewing at Clocktower Pictures. We are also looking into opening up a second branch of the company under the banner Clocktower Music helping to produce local artists and independent musicians. So we have a lot going on.
How we can define an independent movie and why it’s important that indies are supported in their work?
I think independent film is a very important thing because it brings out more creativity in people. When you’re writing without cause and shooting without big budget you’re working harder at making something the way you see it, so you’re getting the original vision of what you’re going for. It’s like an artists painting, you want to express your own ideas in your own way, not someone else. Too many hands in the cookie jar is never a good thing.
Do you think internet can help indies?
I think the internet is a great advantage for people in any area of creative arts. You can reach out to millions of people at the single click of a button for your company, your movie, your art, your music anything you want. I think with the advent of facebook, myspace, mandy, craigslist, and countless others we’re living in an age where getting yourself out to the masses of people is just that much easier, and that much better.
How do you see the future of movie production?
As far as movie production in general goes, I see it bulking up even more. Budget’s for production are getting larger by what seems daily, actors are making more and more money, and the intake is getting outrageous. On a smaller scale, Philadelphia is getting its own studio soon which has already scene production in the city jump up ten fold.
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