November 1st, 2008
E-commerce, online marketing, shopping, globalization, innovation are all linked together. It is becoming a real huge cultural fact, to be studied, to be understood to comprehend our world and where this world is going to in the near future.
E-commerce, a cultural fact?
Global E-Commerce and Online Marketing: Watching the Evolution By Nikhilesh Dholakia is a great book that explains all of this.
Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business.
Another book that really catched me is Cyberpop: Digital Lifestyles and Commodity Culture by Sidney Eve Matrix.
Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. Each chapter focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (AT&T’s “mLife” campaign), video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities which typically fetishize computers and celebrate a “high tech” aesthetic encourage participation in digital capitalism and commodity cyberculture.
What I’m seeing on Internet and around me is an impressive and crazy explosion of virtual shops, like StreetWear-And-Red.com (also StreetWearAndRed.com). Goal of the shop is providing cool designs for the urban and street fashion along with elegant ideas for the modern gentlemen.
In the same explosion I can put my ebook and also my new CD with Rock and Metal Guitar Solos for Multimedia.
I’ve got just a fear, that all of this is going to result in a soap bubble in the future. How much will we be fascinated by the virtual world and how much can we stay far from reality? (Or virtuality is going to be our new reality?).
Posted in Business, Culture | 1 Comment »
November 7th, 2007
This is the Part Two of the powerful article by Deremiah. (Part One)
RELATIONSHIPS INFLUENCE THE POWER OF YOUR IDEAS…
Brian Tracy who has done a lot of research to compile the information in his wonderful book “CREATE YOUR OWN FUTURE” expresses in Chapter 7, page 115 that Relationships Are Essential toward the development of your future. The Power of Ideas are improved by the friendships we develop and nurture. Most people underestimate how their friends impact the direction they are going and will continue to go in as a result of the company they choose. Sometimes you have to realign yourself with new partnerships in business, new personal and business relationships just to place yourself in a more positively influential environment with others who have the same values that you do. When you begin to hang out, spend time talking with people who reflect the kinds of attitudes that uplift you. It’s just as important to get yourself moving in the right direction as it is to get an electric current to the right appliance or device you’re trying to power. Like electric current powerful ideas have to be directed. It’s very important that if we want to be successful business people that we need to hang out with other successful business people. If you want to be elevating the level of the power of your ideas you need to begin to elevate your level of friendships. Edward Bernays said it best in his book called “Propaganda” where he references many times that a large volume of our society is often being governed by a small handful of influential people. So who are the small influential players in your commiunity? How could you influence the relationships you desire to have in the art world, the music world, or the business world that governs a great deal of the future direction of those industries? Finally how can you gain recognition and be known as one of the Kings or Queens of your industry?
ELECTRICITY AND THE POWER OF IDEAS BOTH OPERATE IN STREAMS…
Real electric power moves in streams we call currents. Those currents flow in the direction we aim them in. Now the Power of Ideas works the same way. The more powerful the idea the more others join in to move along with the flow of our stream. So it becomes very important that others know that the ideas that we have are electric. The sooner others find out and hear or see the impact that our elecritc current has the better it is for us and the sooner they can jump into the stream and add to the flow of the current. When an idea doesn’t have a charge it will fail to add it’s electricity to the atmosphere. It’s like the creative atmosphere of our house when I was a child was conducive for bringing about more artistic gifts because the atmosphere was charged with a certain current for the arts. How can you charge the atmosphere of your home or your job to create the type of electricity that gives your ideas the power to channel themselves into a boisterous stream that grows?
WHAT YOU CAN DO RIGHT NOW TO INFLUENCE THE POWER OF YOUR IDEAS.
I have over 21 things you can do to unleash the “Power of Ideas” but I’ll give you 4 today that will free you up to live more creatively right now. If you’d like to get 3 more Free ideas shoot me an email at deremiahcpe@gmail.com . And the first 20 people to respond who use the headline “More Power of Ideas for me, Deremiah *CPE” and give me their name and mailing address I’ll give you a Free opportunity to coach you via email (which means I’ll respond to no more than 7 of your emails…working toward helping you to solve the problem). Here are the four I said I would share with you right now.
1.) Make a list of 7 people you’d like to meet and then get on the internet and get to introducing yourself.
2.) Get a journal today and start using your journal like a Fishing Net to capture all the ideas you’re loosing.
3.) Turn your TV off for the next 30 days and dedicate your TV time to making one or more goals develop.
4.) Get a pack of 25 Thank you cards and force yourself to Thank at least 5 people everyday.
Posted in Business, Culture, Ideas | 1 Comment »
November 1st, 2007
Like the power of electricity your Ideas have greater impact when they rapidly flow in concentrated streams of thought. You’ll find this and more in the article wrote by Deremiah, exclusively for ManuelMarino.com . Deremiah *CPE (Customer Passion Evangelist), is the winner of the 2004 Nightingale-Conant Acres of Diamonds Award and one of the top marketing experts on MarketingProfs.com. Deremiah (www.byderemiah.com) writes extensively on marketing and business communications. Learn more about Deremiah and his easy to read smart book, 52 Great Weeks: how to quickly develop unforgettable, inspirational service when you don’t have time. Contact him at deremiahcpe@gmail.com.
And now… the article:
The Power of Ideas (Part One)
Although I’ve been drawing most of my life I can only really remember having the ability to control this talent somewhere around 4 years old. By the time I turned five I got a hold of an oil Paint by Number set. It was one of those cheap simulated board canvases with numbers that matched the numbers on the small plastic oil paint containers and they came with a few red enamel paint brushes. My mom who was very creative used these paint by number kits to paint pictures for the walls in the duplex we lived in. She often did these kinds of things along with sewing clothes. In between all this she’d drive out to the military base to create these ceramic roosters and salt & pepper shakers she used to make. Every now and then she’d take me along. There were very large multiple rooms like a cafeteria style set up and most of the attendees were military housewives. In one area they’d create the ceramic figures, in another they’d paint the figurines and in the last room is where they’d fire the objects that were painted in these ovens they called kilns. We were living in Fairbanks Alaska at the time because my dad was stationed there in the U.S. Army. During this time my father had an amazing collection of music and he used to love to sing in his spare time. But occasionally I would find him at the kitchen table doing a few figure drawings of people. My dad was very good at drawing full figure images of people and it was during this time that I began to recognize that I too had the gift to draw and the power to control my ideas. In this kind of environment burgeoning with creativity is where I uncovered multiple gifts. This is also where I experienced the beginning of my discovery of how diverse gifts influence one another and spring forth through the power of ideas.
THE OUTER WORLD CREATES ENVIRONMENTS FOR THE INNER WORLD…
It is easy for most people to see how we are shaped by the environments of our communities. Having lived in 13 cities here in the US and two cities in Germany and being a teacher of history I see very clearly how environments affect everything. We are all shaped by the geographical land masses, oceans and climates of the environments we live in. Those things alone dictate everything from what kind of clothes we were, which trickles down to how we look, what kinds of crops we grow, the things we manufacture, what we eat and even how we speak. But it doesn’t end there we are influenced by cultures, religions and the races of people and these things likewise affect everything I named above. However beyond those basic influences of culture, religion and races and our environment there are other things that also affect how we think and eventually how we behave. And with all these outer influences shaping and affecting who we become it is so easy to forget that there is an inner world of influence…a world of thoughts and ideas that eventually have more impact upon who we become than all the changes in weather put together could ever have upon us. It is here in the environment of our inner-hemispheres that we have the greatest control upon our present condition when we use the power of ideas to fuel our successes.
IF YOUR IDEAS ARE POWERFUL THEY’RE INFLUENCING THE WORLD…
Are your ideas influencing the world? Shoot me an email at deremiahcpe@gmail.com and share with me how your ideas are influencing the world. Think about it! It was the power of ideas that brought your parents together. And the power of their ideas that influenced the future of the world’s collective ideas when you were consumated and birthed into this planet. Every member of the world is a part of the collective governing body of our world, our countries, our cities and our communities through the power of ideas. From Steve Jobs release of the iphone to CNN’s release of the news everyone is influencing the power of ideas. Every person within this creation we call earth has the complete authority to change the future direction of this world through the ideas they release. Whether their ideas are productive or unproductive they still have influence. Like the butterflies in China can impact the weather in Italy we have the ability to affect the future climate of ideas. But the kind of effects that we desire to have must be considered before we take action. Often times our ideas are creating environments for us that are not strong enough to resonate the kind of powerful influence we want them to have. If you desire to really use the power of ideas to work in your benefit remember that powerful ideas have a life force that is very influential. So don’t you want to start thinking about choosing the kind of ideas that could really influence the world? (Part Two)
Posted in Business, Culture, Ideas | No Comments »
October 13th, 2007
Today we interview Jaques Smit, an incredible man. Just read all his current positions: Managing Director at MindNova Advertising Pty (Ltd), Marketing Director at Inland Kitesurfing Pty (Ltd), CEO at Avonstorm Entertainment, Producer at Avonstorm Pictures Pty (Ltd), Technical Director at Blo-Tant Pty (Ltd).
Here is the interview and I initially ask about Cereal, his new project/show:
MM: “Cereal is the perfect example of how an Idea can be developed despite the obstacles, can you explain briefly what is Cereal?”
JS: “The title “Cereal” is a play on words as the show is a pseudo-parody of the serials of old. Serials were the old fashioned, Saturday afternoon cliffhanger matinees, complete with dashing heroes, damsels in distress and fiendish villains… Not to mention the ol’ ‘conquer the universe’ plot motif.
Instead of trying to remake the classics of old, “Cereal” uses footage from original television shows; kicking off the first half of the first season is “Radar Men from the Moon!”
“Cereal” does follow a coherent plot and does feature reappearing characters as a regular show would, but the visuals are all that remain from the originals. The sound effects, music and voices are rerecorded and rewritten by the actors and creators behind “Cereal” to create an offbeat blend of old and new and produces hysterical results in doing so.
Cereal is aimed at a broad audience and sets out to create a get away from every day stresses. The show is runs with the plot of commander Cody that must save the world form strange aliens that are destroying the railroad lines for some unforeseen evil intent (revealed in episode 5 ;-P). Commander Cody and his heroic band of miss fits light up the show with witty comments and questionable lines.
The first episode “A sale at Penny’s” introduces the hero’s to the audience and sets the mood for the under lying joke that will run throughout the first season.”
MM: “I know you encountered obstacles…”
JS: “Creating the series was easy as it came natural to the well trained staff we had at our disposal. But upon completion of the pilot episode the next step was the hardest. Finding a TV station willing to broadcast something as revolutionary as Cereal. We approached all the large stations we could get a hold of and after being kept waiting on answers for excessive periods of time we finally decided to use the Web as a broadcasting platform instead.”
MM: “So the show runs online like web series. Are you having success?”
JS: “We started posting the series on the web one week ago with no advertisement backing other than word of mouth. The results have been astonishing. We went from ten friends viewing the show to give us support to an average one hundred viewers a day within a seven day period. We have received raving reviews from fans that have started quoting the show in every day conversations.
Our next step was to start searching for sponsoring companies willing to advertize on the site in order for us to keep developing the show. Our first sponsor came from the faithful directors on one of my other companies called Inland Kitesurfing. We are still searching for more sponsors but thanks to our fantastic fans we will have no problem there at all.”
MM: “What are your next projects?”
JS: “Avonstorm Entertainment is a group of young entrepreneurs that have come together to make their dreams a reality. Our first two projects were Avonstorm Gaming and Avonstorm Motion Pictures. As Avonstorm Gaming we are launching our first MMO-Cell phone game in January 2008 called Wappet.
As for Avonstorm Motion Pictures, we have been working on another more conventional television series that we are trying to raise funds for. In the true spirit of our organization we will stick to great comedy as we send two forgetful Hungarian spy’s into a suburban community to complete a mission they have forgot about in a land they know nothing of. The preliminary scripts are hilarious and are living up to all the ideals we set out to meet.”
Thank you, sir, what else to say?
Posted in Arts, Ideas, People | No Comments »
