• The ultimate bass synthesizer that reproduces the fat and powerful sound of classic analog synthesizers – at the touch of a footswitch
• Real Sound Modeling (RSM) combines state-of-the-art DSP technology with sophisticated algorithms to emulate real acoustic environments
• Take off with 11 cutting Saw, Square and Pulse synth waveforms, Control filter cutoff and LFO rate via expression pedal (not included)
• Dedicated Mode, Decay/Rate, Resonance, Direct, Effect and Frequency controls for awesome sound shaping
• Blue status LED for effect on/off and battery check

Ultimate Bass Synthesizer Effects Pedal

List Price: $ 99.99

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Article by Technology PR

…Guidelines on how to maintain market profile during an economic downturn…

Monday 2nd March 2009 – UK based communications agency, Technology PR http://www.technologypr.eu warns companies against switching off their communications programme to save on short term costs at the expense of longer term business success, and offers a five point plan to maintain market profile.

Lena Ahad, Director of Technology PR says: “In an economic downturn, some businesses panic and switch off their marketing spend. This is completely counter productive.

Salespeople are still expected to close deals and hit quarterly targets – yet this process is made more difficult if the market requires education about your product or service and there’s no communication support to get your key messages across.”

Ahad, who has successfully run campaigns for leading technology firms such as IBM, Cisco, BT and supported start-ups in the UK, Europe and Northern America, adds: “PR drives business value – at a lower cost than any other marketing function. For existing and potential customers, editorial coverage still confers independent validation of the company’s offering and so can help influence purchasing decisions, deliver great results and help maintain a level of stability whilst the business rides out the recession. The question isn’t should we have a PR programme – but what PR firm should we partner with to get the best results.”

Guidelines for businesses to secure communications success:

1. Get your messages right: If your target market doesn’t understand your proposition they won’t buy your service or product. Review your website and collateral and get rid of jargon. Sounds simple – but so many companies get this basic step wrong.

2. Spend smart: Think carefully about where you are spending your communications budget and prioritise what you want to achieve. Be realistic about what it will cost to fund activities and bring in specialists to augment your own resources in order to ensure success. The old motto – “you get what you pay for” – is still true, even in this economic climate.

3. Continue to educate your audiences: Develop a regular stream of compelling news stories and by-line articles demonstrating thought leadership which will help to ensure that you have continued mindshare – and differentiate your offerings against the undifferentiated ‘noise’ from your competitors. Remember: “out of sight is out of mind”.

4. Demonstrate your successes: Organisations prefer to buy from companies that can prove their success in the market. So encourage customer case studies and testimonials at the outset (this shouldn’t be an afterthought). Have open discussions with your customers and invite your communications team to be part of the process early on.

5. Partner with an expert that shares your passion and understands your goals: All PR agencies are not the same and nor are the consultants who work in them. So find a team that has the breadth and depth of experience to support your business goals – and the passion to get you meaningful results. Understand what success looks like – don’t be tempted to judge on tactical criteria such as the number of press clips that have been generated, but measure whether the campaign has improved your market awareness. Look to your agency to guide you – and be prepared to take their advice.

Music is the most awesome source of entertainment. Without music life would be dull and dry. Everybody loves to listen to music and since ages it has been the most integral part of our lives. Over the years, different styles and kinds of music have evolved. However, the real essence of music is to provide rejuvenation and joy. It has the ability to soothe and calm our minds. It is probably the best way to soothe our senses and relish life. When the massive development and advancement in technology has influenced every arena of our lives, how can music stay untouched?

Technology has also lead to amazing changes in the world of music. The latest trend in music is the advent of online music stores. Now some really great music is available on the World Wide Web through internet. The presence of online music stores has given new dimension and great hype to the modern music. The internet has broken the barriers of distance and people across the world can enjoy their favourite music without worrying about their geographical locations. The Online portals and websites offer amazing services to the customers across the globe as they have awesome collection of incredible music. Users can have amazing music at low prices.

This concept of online music gained immense popularity during 2000 and since then it has increased membership and subscriptions many times. More and more people are relying on the online stores for latest and quality music. These days, numbers of online websites are increasing which have enormously large collection of songs and albums of all genres. You can get the latest music on these websites .You can easily find songs and music videos of your favourite pop star and artistes. The most exciting part of these sites is that one can listen to music before ordering it. These days various websites offer the facility of listening music online. They feature robust music players with which songs can be shuffled, replay, fast forwarded and re-winded. Users can also create their play-lists of chosen songs and listen it online. The online stores have a number of categories with different music classifications. This robust segregation helps one to easily find particular song or album.

Imagine one day you feel like listening to some old romantic classic song which is not much known or popular however you like it. You know the songs lyrics however you are not sure of the artists name or the album title. It may be quite difficult for you to find the particular song in the nearby music store. You need not get disappointed, because you can easily find your favourite track on the internet. These online stores have a very huge collection of songs from old classics to modern hit numbers. Tracks of different genres and music styles are available. You can search for Pop songs, Jazz, Rock music and many other different kind of music depending upon your choice.

These music stores strictly follow the various copyright laws which ensure that you get the original and high quality soundtracks. They have a central large and efficient music repository which helps you find music more easily and quickly. The companies that offer music downloads to customers are accountable to the users. They offer reliable services unlike the usual file sharing programs on the internet.

The major reason for the increasing popularity of the online music stores is due to the fast and efficient availability of the music. You can find desired tracks and albums without much hassle. These online shops are available all the time so you can search for music at any hour of the day. Imagine great music is at your fingertips 24 hours, seven days of the week. Online music portals are attaining tremendous success in the UK. Music stores on the internet are quite famous in London. People ardently admire this novel concept as it saves time and provides great music without much effort.

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There are two types of business owners who consider technology differently:

Type I – “The Gadget Person”

This type of owner embraces technology at most levels. They are considered “early adopters” from a technology point of view. The gadget guys were the first ones to get a Palm Pilot in 1995 and loaded all their contacts on the device. They were excited to set appointments and have electronic reminders beep all day long.

Type II – “Just make it work”

This type of owner proudly proclaims that they know very little to nothing about technology and are content to leave it that way. They were wary of email at first, but have come to rely on it quite a bit.

Both types are passionate about their business and could benefit from strategic application of the right technology solutions.

Understand Your Process

Coupled with technology is “process.” Process is defined as steps required to manufacture your products or the means to provide your services. A clean and efficient process is the key to applying any technology solution successfully. The wrong, or inefficient process, will lead you to spend $ 100k on an unnecessary system. The efficient process will save you money when implementing technology and should increase your profits. It is vitally important for your business that you examine all your processes BEFORE implementing any technology solution.

If your process is efficient, then applying a technology solution will automate the operation which will properly enable growth. On the flipside, if your process is inefficient, then applying technology will be costly and likely work against itself. Technology for the sake of technology is not going to solve anything. In fact, without the proper process and strategy, you will likely create problems and reduce your margins by applying the wrong technology solution. A technology “solution” should solve something.

A technology solution should meet at least one of the following four criteria:

1. reduce operating expenses

2. automate existing (efficient) processes to enable growth

3. provide an effective means to communicate

4. enable your business to improve its products and/or services

Before the first dime is spent, insure that your examine these criteria.

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• 25-key semi-weighted keyboard with aftertouch for expressive melodic creativity
• MPC-pad section of 12 genuine MPC pads with pressure and velocity sensitivity
• MPC pads access four banks each for instant access to 48 samples
• Assignable Q-Link controller section for flexible control of most software parameters
• Two banks of 12 Q-Link knobs and four buttons, two banks each

The Akai Professional MPK25 is a portable keyboard controller with MPC production controls. Based closely on the MPK49, the first keyboard ever to feature MPC pads, the MPK25 scales down the keyboard by 24 keys and retains the utility, capability, and flexibility that makes the MPK49 one of the world’s hottest keyboards. Its smaller, more portable size makes the MPK25 the perfect travel companion. Its small footprint can fit in your lap on the couch or on a plane, enabling you to create tracks w

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Android is busy conquering the mobile application development market and there are a huge number of companies who have moved on to mobile application development by landing up with Android app development projects. Since Android is an open source platform, the popularity is growing steadily and there are many mobile application developers who are trying to make the best use of the mobile platform. Since most of the startups in the field of mobile app development rely on free app development tools and technologies, it is easy for them to take up Android -based development projects for meeting customers’ demands.

Mobile developers who create Android apps rely on Java language mainly though the Scripting Layer for Android (SL4A) is used consistently for writing applications in Python, Perl and other environments. With the recent developments in the platform with Android 2.3 and Android 4.0, the developers obtained an opportunity to start development of apps in Android as the latest versions support Adobe Flash and Adobe AIR technologies.

Android SDK is provided to developers for the app development process along with the environment for writing, testing and debugging mobile apps.

The Eclipse IDE is helpful for a quick and easy Android application development process. One can customize it using the Android Development Tools Plugin which thus helps in enhancing the quality and quantity of Android mobile applications.

Android Emulator ensures that the testing and debugging process using Android device-emulators is done smoothly which helps developers to create an environment which simulates the features of the OS as well as the mobile devices.

Android app developers utilize the Android framework APIs and take advantage of a plethora of C/C++ libraries. The libraries include System C library, SQlite, SGL graphics engine, 3D libraries and some others technologies.

Mobile app developers who work Android app development can sell off their mobile solutions in the Android Market and even publicize it via a website. Android Marketplace is basically an application store which was launched by Google for Android-based apps distribution. The apps are created and distributed by developers worldwide and the store now boasts of more than 200,000 Android apps which prove that it is second to the iOS and is fast catching up in popularity.

The Android platform has extensively expanded its wings in the mobile app development market and has gained substantially too for tablet PCs too. With the advent of the offshore software development market, the mobile market has vouched for outsourcing of the process which has resulted in drastic returns in productivity and costs.

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In a time when many companies are downsizing, while still trying to improve business and remain competitive, customer service software provides a technological helping hand. With human resources at a premium, this is the answer to giving the consumer the best level of service available, although there are not as many representatives. It is a business expense that essentially pays for itself, in a very short amount of time.

Wages Free

In all honesty, most companies are downsizing because they simply cannot afford to pay wages and benefits to so many employees and still keep their doors open. So, more and more people are joining the ranks of displaced workers. But, customers still expect the same level of care. If that is not provided, they will seek out the competition. Enter customer service software.

Customer service software does not replace the quality of speaking directly to a representative. But, it can answer the basic questions and deal with many standard concerns, while freeing employees to handle the more pressing problems of the day.

For employers, customer service software is truly a modern miracle. It does not require coffee breaks, sick leave, vacation time, or go home after 8 hours on the job. It is available to work every day of the year, around the clock.

Technological Lifesaver

After a company has been downsized and restructured, customer service software is a technological lifesaver for the employees that remain on the job. With only so many hours in the day, an increased workload to make up for the shortfall, and other duties that require attention, human resources are stretched to the limit. Thus, the customer service software can basically pinch hit for the team.

For the most basic of concerns, and even to pay the bills, the customer service software is programmer to walk the customer through a common process normally handled by a live person. Thus, callers can have their questions or concerns handled any time day or night. It is actually a win-win situation for all concerned.

If the customer has a problem that the automated customer service software is not programmed to handle, or if they simply prefer to talk to a real person, he/she can dial the operator and wait for the next available representative. Although limiting as far as only receiving help only during regular business hours, it helps those individuals that prefer the old way of doing business, or have a serious problem.

In short, as technology continues to improve and the economy does not, more and more businesses are investing in customer service software. In an effort to offer the same level of care to their clientele, while preserving the human resources of the remaining employees, the automated helper is the logical answer. It can answer the most frequently asked questions and take payments, any time day or night. Thus, it leaves the live lines open for the customers that have serious issues demanding immediate attention by the people in the office. So, as much as some people do not like to punch those buttons, it really is a win-win situation for both businesses and consumers today.

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Audio-Technica is a known manufacture that specializes in developing and marketing headphones, public address systems and microphones. Most of their flagship products used to be microphones, until they started concentrating on headphones. Since then, they are manufacturing varied headphone units. Some qualities of the headphones, produced by Audio-Technica are listed in the following article:

a) Some of the recent offerings from Audio-Technica in the headphone niche are plainly manufactured using ebony. According to the manufacturer, the construction employing ebony wood enhances the overall audio experience. The framework, likewise, is manufactured using alloy metals (primarily magnesium) to render a firm, rigid, yet lightweight product.

b) According to the manufacturer, the cables that are employed (for wired headphones) are made from high quality materials. This will induce a marked improvement in the audio quality of the headphone. Certain headphones from Audio-Technica, which fall in the high-end category, are known to come with optical fiber cabling. This ensures that there is no loss of audio, when it is propagated through the cabling.

c) The materials that are employed for the construction of Audio-Technica headphones are primarily superior in nature. In fact, some of the very best materials are used and hence, the audio output of the headphone is plainly immaculate. You are never going to spend the entire life, adorning the headphones – you will place them at a safe place. Certain high-end models of Audio-Technica headphones include a wooden carry-case. This ensures that the product does not suffer from any kind of damages, upon storage!

d) Almost all the Audio-Technica headphones come with ear-pads that are the best in the industry. A major share of the cost of the product is merely because these high quality materials (suitable examples include lambskin, Italian leather) are employed for manufacturing the ear-pads. Is there any form of advantages by opting for the headphones, which are manufactured employing these? Yes – the comfort levels will be augmented and this paves the way for increased utilization of the product.

e) Certain complicated technologies are employed by Audio-Technica, likewise! Notable among these are the DADS (double air dampening system). We will not be pondering over the technicalities – but a linear audio output can be obtained, thanks to these innovative technologies.

f) Certain headphone models of Audio-Technica include rotating earphone mechanisms. This is beneficial to DJs and others who are into public broadcasting of the audio. The technology is relatively simpler – instead of possessing preset left and right audio channels (for stereo output), the audio output can be rotated irrespective of the left or right ear.

g) Open-air designs are, likewise, incorporated in certain models of Audio-Technica headphones. Open-air design does not necessarily mean that the outside noise will be filtered into the ear. The driver that is included with most of the models is a minimum of 53mm. This ensures that the audio output is enhanced naturally.

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This question has been in the minds of most folks. In the midst of the uprising technology advances we are also faced with lots of negative effects we see today. This question is actually related with life and medicine as technology has solved a lot of our health problems in the past that was almost impossible to deal with. But could technology really help resolve our planet’s problems? Only we can answer it.

We all have faced the same problems that the other folk has. Technology for that matter really affected lots of our life’s aspect that we are so reliant on it. But as we progress in the search for better and better technology we are given with another set of problems. And what’s so devastating about these problems is that we cannot readily eliminate it without having to affect our life still.

But the good news is that we actually do have the technology to counter these negative effects. And what are these negative effects? Take pollution for instance. This is one negative effect of progress we all have been dealing with since we appreciate the importance of using power. In fact we cling to it like we cannot live a life without it. This in turn made our life easier on some parts and harder on some.

We need technology to make lives easier today. With so many jobs that need to be done on a day we surely needed some help with it. This is where we have benefited a lot of things from technology. We can do multitude of task with lesser time involved thus making the most of what we have.

If we have the technology to counter the negative effects of progress then why do we still have these problems today? The very simple reason for this is we, ourselves. We love technology yet we do not really care much about technology. We are so focused on things that we see important but then we seldom see the reality that our environment suffers from our actions. In fact, if we are to utilize our technology to help our environment, we can lessen our sufferings in a year. Yet we are so consistent on using technology but then left our environment to rot.

This thinking should be changed today. Our environment is where we live in. It is where we acquire all our needs to enjoy life and technology. We must think about that in order to enjoy technology we have to bring about environmental awareness and concern. One can never enjoy technology without an environment to live in. Learning how to use natural energy is easier than what you may have thought. If we work this out together, progress can always be a helping hand and not a problem.

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Security in the IT arena is not a new topic, but corporate awareness of its presence (or lack thereof) is at an all-time high. Not a day goes by without seeing a headline somewhere relating to stolen data, hacked company computers or leaked private information. When Sony’s Playstation® Network got hacked, there were estimates reported around $ 24 billion in losses. Then there were security breaches at Citigroup or Lockheed Martin. They were both juggernauts of industry with hardened defenses and yet were victims of stolen sensitive information. It appears no one is safe, but does obscurity or anonymity still qualify as protection for your small organization?

A few weeks ago I was sitting in a board room discussion with a couple of partners at a smaller private CPA firm and the topic of their network security came up. Mind you, these two gentlemen had a basic understanding of technology as most business owners do, but could not wrap their heads around why it was so important to purchase and install a firewall. A firewall! The most basic of network security devices and here I was trying to justify such a basic, yet mandatory, investment to any business, much less a financial firm.

It was a confirmation of a truth that is common no matter the size of the company. That truth is simple – most business owners have a difficult time appreciating or valuing technology unless they have experienced some type of pain relating to technology. That pain may be lost data, bad support, frustrating software… etc. Whenever I meet with prospective clients, one of the questions I ask in the beginning is “Are you ‘technology dependent’ or ‘technology strategic’?” This sets the tone for what direction we recommend.

Technology Dependent - This is most common among small, private firms. Your business may rely on your computers and networks, yet your decisions regarding technology are typically reactive and cost is commonly the biggest factor on whether or not you proceed. The inherent problem with technology-dependent firms is the unseen lack of efficiency and super high risk factors. Time and productivity are commonly overlooked as assets to the company. Here are some factors common in technology dependent firms:

a. Computers are older (4+ years old) and sometimes are even beige or off-white (a sign of age).

b. Few important proactive tasks are being performed, such as testing backups, patches and risk assessments.

c. There is no guidance on how to leverage technology to contribute to profits or increased productivity.

d. The company is still paying someone to fix things when they break on an hourly basis.

e. There is little to no network security.

Technology Strategic - A business that has seen the true purpose of technology and has enabled itself to do more is strategic. “More of what?” you may ask. It can be more productivity, more efficiency, more revenue and/or more contented staff. Firms that I work with that are “technology strategic” appreciate what technology can do for them and are not resistant to change. Here are some factors that make up a technology strategic firm:

a. Computers are maintained (optimized, clean and typically under 3 years old).

b. Network operations and security is being actively monitored.

c. Security policies are in place both in hardware and software.

d. An IT budget exists and is fixed.

e. The IT solution is a regular topic in your business planning meetings.

If you want to have growth in your firm, confidence in your IT security, and the best return on investment, you need to find ways to start moving to the strategic side of the spectrum. It will not happen overnight but the process needs to occur or risk falling behind your competition.

Where do you start? You need a trusted technology resource whether it’s a friend, your nephew, your executive assistant, or an established IT firm. Much like your clients rely on you for the best in professional financial advice and guidance, you should expect the same in terms of technology advice from a trusted technology partner. That said, have a look at this technology grocery list. If you don’t have these 10 items in place, you should seriously consider implementing them:

- Documented and tested backup process both local and off-site. You should be getting regular reports of these backups.
- Network security policy (passwords, data access, acceptable usage policy are examples).
- Basic alerts when there is a failure on your critical systems, such as a server or email.
- A firewall
- Antivirus and Antimalware software
- Anti-spam for email
- Data and email encryption
- Regular computer and network maintenance
- Secured wireless access
- Internet filtering

Implementation of the technology solutions above can get your company on the road to reaping the benefits of becoming “technology strategic”. An IT firm with certified engineers can develop a strategic and tactical plan to ensure you are getting the most from your technology.

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