Manuel Marino, Music and Thoughts » Video game

Shawn Sharp and Guild Wars 2

Manuel Marino — Thu, 17 Jun 2010 09:34:09 +0000

Today we interview Shawn Sharp, Art Producer at ArenaNet and one of the Gurus behind Guild Wars and Guild Wars 2.

Manuel: Tell us something about your career, Shawn, how did you arrive at ArenaNet?

Shawn: Originally I started out as a graphic designer and illustrator working in advertising for the most part. I was also doing illustrations for pen and paper role playing game companies on the side. Dynamix, at the time a small start up computer game company in Eugene, Oregon contacted me to see if I would be interested in moving there to art direct computer games. This was in 1989, I had just started a graphic design studio and frankly didn’t even really know what computer games were. While it looked interesting I passed on the opportunity. A year later they contacted me again, I was a little more savvy and decided to give it a shot. I loved the idea of interactive story-telling and still do.

After 13 years of art directing at a couple of companies as well as free-lancing as a concept and story board artist I was looking for a move back to the Pacific Northwest and came across a small start up in Seattle named ArenaNet. I was a huge fan of the games the three founders had been involved in at Blizzard and decided to check them out. As soon as I walked in for the interview they sat me down in a room and told me to draw a monster. I was sold. I wasn’t actually applying for a concepting position and so decided right then I would take the job if they offered.

Let me explain why. Over the years with art development tools becoming ever increasingly complex there’s been an understandable emphasis put on technical as opposed to artistic abilities. Sort of “Do you know which buttons to push” instead of “Do you understand how to tell a story with those buttons”. This is over simplifying it I realize, but, the point is that Anet was less concerned with technical prowess than with artistic prowess. Less with “Can you model an Ettin?” than with “Do you know what an Ettin is?”
So anyhow, once I had the job it evolved quite a bit as the company grew from 25 to close to 200. I started out primarily concepting for our first title. As such I was the primary liaison with the design department. Eventually the sheer volume of work we were producing and the number of people involved necessitate I make the art pipeline my primary focus and was asked to take on the position of art producer. That was seven years and five titles ago.

Manuel: Making Video Games was something you always wanted to do? (and you made it very well!)

Shawn: No, it really wasn’t. As I mentioned above I turned the job down at first. Of course growing up on a farm in the 60’s and 70’s for all intents and purposes there were no computer games per se. At least not that I was aware of. I played arcade games from time to time but it never occurred to me to make them.

Manuel: Guild Wars has been an impressive innovation in MMORPGs, can you tell us about these innovative components?

Shawn: Well, technically, strictly speaking, GW isn’t really an MMORPG in the traditional sense. I point this out both to describe what I feel were some fantastic innovations as well as to segue into the next question about GW2. Obviously one of the biggest innovations we introduced with Prophesies – the first Guild Wars campaign – was no subscription fee. This was actually a big issue for me. I’ve played a lot of MMOs of course and one of the things I keep coming back to is asking myself if I feel like I’m getting 15 dollars of new content each month or if playing with other people on line is worth the money to me. I suppose lot of people ask themselves that.

I would also say with our instancing system we avoided a lot of the grieving problems that turn so many people off from traditional MMORPGs while still allowing a fantastic PVP experience. Guild Wars has always been about cooperative play. For instance you don’t have to worry about other players stealing your kills, spawn camping and so on. With GW2 we build on that.

Manuel: Guild Wars 2 will be even more innovative! What about it?

Shawn: The reason I held off on this interview for a while was that I wanted to wait until we were ready to start talking about some of the GW2 features. We’ve recently posted some interviews on our site outlining just some of the really cool things we have in the works for GW2.

While Guild Wars 2 will definitely be an MMORPG I honestly believe we’re reinventing the genre. Not only will it offer a rich and rewarding multiplayer experience but single player as well. For the more mission and quest oriented players there’s tons of directed play and our scaling event system creates a living world in which there’s always things going on and you can get involved regardless how many other people are there at the time. Our side-kicking system lets you play with friends regardless of level disparity or what race you decided to play.

Obviously there’s a ton of things I can’t talk about yet but check out our site and you’ll get an idea of why, as a gamer, I’m so excited about GW2.

Manuel: Why videogames in actual industry are not so innovative? Seems that developers and publishers do not want to risk very much.

Shawn: I would say there’s no end to innovative ideas and creative people in the industry but certainly the risk issue is a big factor in some cases. Considering the amount of money it takes to get some of the larger titles to market companies can be understandably nervous about investing in an unproven idea. Depending on the type of game, platform and whether you’re a development or publisher there may also be a large number of other people that need to be convinced to take what could be a fairly expensive chance on an unproven idea.

We’ve certainly had times where we’ve said to ourselves, “Wow, this is pretty different; I hope people buy into it” but we’ve had advantages supporting innovative that a lot of companies don’t. For one thing NCSoft has always been incredibly supportive of us. I can’t overstate how important that has been. We also have some of the most experienced and talented people in the business so not only do we have a pretty good idea of what’s going to excite the audience. In fact, we ARE the audience so that helps a lot. But, speaking of the audience, one huge advantage we’ve had over the years is really listening to player feedback. Even years before we shipped Prophesies we had the game live and a really active alpha player base. We’d do a build, play it, get response and make changes. Sometimes we would make small changes and sometimes totally toss an idea and start from scratch.

Manuel: How do you see the future of MMORPGs?

Shawn: I would expect to see them continue to branch out in terms of broad audience appeal and become much more a part of mainstream gaming. While most are pretty solidly fantasy based at the moment I also expect to see a greater range of settings and style of game play.

Manuel: I absolutely believe that VideoGames are important Forms of Art, but many do not think so. What can we say to them?

Shawn: This subject has gotten a lot of attention recently due in some part to comments made by Roger Ebert. It’s possible that, due to the similarity in budgets between movies and games in some cases and the fact that there’s a certain amount of cross over in talent that there’s an expectation they should compete on the same level. I wouldn’t agree with this nor say one is a more legitimate form of art. They are, as the saying goes, apples and oranges. While they are both telling stories to a greater or lesser degree, with the exception of color and sound, movie making as an art form has not changes substantially in the past 100 years. Games change and evolve constantly, vary greatly by genre and culture, are interactive and often non-linear. While many of those same things can be said of film-making certainly not to the degree of games. To suggest they are not “art” per se would be similar to a fiction writer denouncing sculpture for not being art; a painter saying the same of theater etc. It’s all art.

I feel it’s safe to say that not only will games themselves continue to be accepted as mainstream entertainment but that what we think of as games – interactive entertainment – will continue to evolve and become more and more a part of our concept of art, entertainment and education.

Manuel: Last but not least, Videogames as social communication. Multiplayer games and MMORPGs are creating a wonderful network of new communication opportunities between players. Playing with people from anywhere in the world definitely opens minds and leads to world integration. Your ideas?

Shawn: I absolutely agree and believe it will continue to grow and evolve. Due to the internet the idea of interacting with people across the planet is pretty common place anymore but games give you a common goal, a shared experience and can, ideally, compel a cooperation that may not naturally exist. “We need to team up to defeat the dragon”.
That said, there are downsides as well. Anonymity can also invite negative behavior. Some people do and say things on line they would never say or do to a person face-to-face. Clearly this will always be a part of on-line interaction whether in games or elsewhere.

But I suspect it will to some degree weed itself out. Just as real world social behavior evolves to benefit society – laws, codes of conduct, social mores – so too will those of the virtual worlds. Players in these on-line worlds will become less tolerant of negative behaviors and developers will respond accordingly to appease their customer base. People who persevere in spite of these efforts will find themselves alienated. Much like the real world. But, much like the real world we’ll never be entirely free of griefers.

Another aspect of on-line society I feel has a positive and negative potential is the one-world society. As much of a proponent as I am of virtual and expansive on-line communities there is always a danger of it replacing local and face-to-face interactions. It’s critical for our social evolution to interact with people around the world. The more you know of that family on the other side of the world the more understanding you are of their ways and culture.

But, the family on the other side of the fence in your own neighborhood is the one that will protect your house when you’re away, will babysit your kids and have dinner with you. It’s important to cultivate both.

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Knights and Film Music

Manuel Marino — Fri, 27 Feb 2009 13:36:49 +0000

Today I publish a new music track, inspired by knights, chivalry, code of honour, battles and dangerous wilderness exploration. This is a demonstration of my talent with orchestral arrangements.

Knights and Film Music

The Knight is an elite warrior sworn to uphold the values of courage and honour.

Knighthood was characterized by two elements, feudalism and service as a mounted combatant. Both arose under the reign of the Frankish emperor Charlemagne, from which the knighthood of the Middle Ages can be seen to have had its genesis.

Knights were trained in hunting, fighting, and riding. They were also trained to practise courteous, honorable behaviour, which was extremely important.

This behaviour was a Code of Honour, made of solemn oaths, like to protect the people and to live by honour and for glory.

Danger was part of a Knight’s life, and you can feel dangerous surroundings in this orchestral demo.

Part of the track is from the music soundtrack I’m composing and producing for the Nintendo DS videogame Baalzebul. It is an innovative fantasy role play game. The first playable demo will be completed soon.

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Astronauts and Funk Music

Manuel Marino — Thu, 26 Feb 2009 14:16:10 +0000

Today I create a new category, named 2009 Music Demos, where I’ll publish totally new music tracks made with the latest gears but with the same talent behind: myself :)

These tracks are demonstrations of my skills and creative ideas and in each post I’ll explain the inspiration that moves them, the images I would like you to see while listening to them and the feelings.

Astronauts and Funk Music

This first post is dedicated to big 80s space operas, movies, novels and sci-fi culture. This is also a trip to old good 80s with their catchy rhythms, synths and guitars.

This first demo starts with a space choir, an opening orchestra and choir theme, I can say epic and grand, that creates images of galaxies, shuttles, astronauts and the infinity of the universe.

The choir evolves into a rock instrumental piece, with 80s synth effects that add a spacey feel to the entire track. I can name it “space rock”.

The next style is jazz, a universal style that will never end to please our ears, today, and in the next centuries.

Synths are back in an 80s pop mix, while a really catching funk part ends the demonstration, making us really uplifting and excited.

I dedicate this music work to Richard Garriott, Lord British in Ultima and significant figure in the video game industry.

On October 12, 2008, Garriott launched aboard Soyuz TMA-13 to the International Space Station as a self-funded tourist, returning safely 12 days later aboard Soyuz TMA-12.

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Living as Independent Developer

Manuel Marino — Tue, 17 Feb 2009 07:08:22 +0000

Today we interview Andres Martinez, owner of baKno, a game development studio located in Key Biscayne, Florida. They are a group of video game enthusiasts committed to developing new ways to deliver fun, interactive and challenging software.

Living as Independent Developer

Manuel Marino: You declare yourself and your team as “video game enthusiasts”. How much being a “videogames fan” is important in creating games?

Andres Martinez: All companies have their own stories, but in our case, developing and self-publishing our games has been difficult, with low sales during several months at our beginnings, and still low if they get compared to a regular studio. The only reason we have been able to survive is our passion for the art of game creation.

Can we say that the old games of the past were “better”? What can we say to the nostalgic gamers?

20 to 30 years ago the video game space was totally different. Accessibility to video games was very low, the product itself was like an experiment and the assumed audience was reduced, fortunately for us, we fell into that target, and we enjoyed every bit of Space Invaders, Galaga, Pac-Man, etc.

Some may say that it was better for game developers at that time because it was easier to create totally new and different IPs (Intellectual Properties). But the reality is that, they created myriads of games and only a few stood up to catch the public’s attention. Additionally, they were tremendously limited by technology and market penetration.

So, to answer your question, I don’t think old games were better or worst. But I think that our judgement is usually biased by the emotional attachment we have to those old great experiences.

How is the Independent developers world?

If we can name our day to day activities at baKno a “world”, then it is great!. Being able to make a living out of our own game creations is a wonderful feeling. None of us worked in this industry before and we don’t know how it is to distribute games through an experienced third party, maybe sales are much higher, but I suspect that for those particular jobs your independence is quite compromised.

What’s the difference between being “indy” and being “in the industry”?

We don’t consider baKno to be an industry player yet, we are independents as explained before, but it does not excludes the possibility of being an influent member of the gaming industry at the same time.

Videogames are more a “work of art” or a “industry product”?

All baKno games are a “work of art” built upon an “industry product” foundation. This foundation provides a minimum quality, design and support standards, and it becomes the canvas where the artist paint his game creation.

What can be done to make modern games better and innovative?

Creating better games is not that difficult, just use your common sense to take advantage of the ever-growing processing capacity, graphics and audio capabilities and internet bandwidth. As an example, you can enhance a simple old-school cards game with better graphics and effects, and maybe adding a multiplayer option with audio chat capability. Creating quality innovative games is an art, and for that there is no recipe or guideline to follow.

Why is it that I find games from independent developers being more innovative?

Innovation is weapon that cuts both ways. The more you innovate in a game, the higher the chance of being a great hit or a great failure. Established studios have serious economic responsibilities like payroll or rent, and they cannot afford to risk the company viability in a single game. On the other hand, and usually not even knowing about it, independent developers working from home are the risky creators of real innovative game experiences.

Internet can be of help?

Sure. In general, for casual games Internet has been the medium to reach massive audiences by offering free-to-try downloads, something that would have been impossible (very expensive) by mailing free CDs. In particular, baKno relies heavily on the Internet not only as a distribution medium but also as an effective way to communicate with our customers, and also to enhance the game experience with additional online features.

What are your next projects?

We are working now the online gaming for Billiards. We want to create a subscription service before mid-year. And by the end of the year we want to create a game with 100% pure baKno IP.

How do you see the future of videogaming?

As an interesting mixture of platforms, game genres and players’ demographics. Internet is going to be the default distribution medium, there won’t be a single dominant gaming platform, more and more people will embrace video games as an entertainment alternative, and most important: the general public will recognize the cognitive development value provided by video games (most of them).

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E-commerce, a cultural fact?

Manuel Marino — Sat, 01 Nov 2008 20:40:38 +0000

E-commerce, online marketing, shopping, globalization, innovation are all linked together. It is becoming a real huge cultural fact, to be studied, to be understood to comprehend our world and where this world is going to in the near future.

E-commerce, a cultural fact?

Global E-Commerce and Online Marketing: Watching the Evolution By Nikhilesh Dholakia is a great book that explains all of this.

Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business.

Another book that really catched me is Cyberpop: Digital Lifestyles and Commodity Culture by Sidney Eve Matrix.

Cyberpop: Digital Lifestyles and Commodity Culture is an analysis of cyberculture and its popular cultural productions. Each chapter focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson’s Neuromancer, Scott Westerfeld’s Polymorph), advertising for digital products and services (AT&T’s “mLife” campaign), video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities which typically fetishize computers and celebrate a “high tech” aesthetic encourage participation in digital capitalism and commodity cyberculture.

What I’m seeing on Internet and around me is an impressive and crazy explosion of virtual shops, like StreetWear-And-Red.com (also StreetWearAndRed.com). Goal of the shop is providing cool designs for the urban and street fashion along with elegant ideas for the modern gentlemen.

In the same explosion I can put my ebook and also my new CD with Rock and Metal Guitar Solos for Multimedia.

I’ve got just a fear, that all of this is going to result in a soap bubble in the future. How much will we be fascinated by the virtual world and how much can we stay far from reality? (Or virtuality is going to be our new reality?).

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Don’t Worry, Be Crazy The literal meaning of cult is a body of practices. Cult culture. The culture cult is a huge cult, and they fear cultists. Cultists are doing culture a huge favour. They need the cultists to believe their cult is sane, because culture and our educated thinking only seems stable in......
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What do You Believe to be Your Generation’s Greatest Challenge? In an effort to broaden my writing skills, I've looked into typical college application essay questions. This is from a top 50 MBA program. The topics are much more general than normal Weakonomics topics, but no less important. If you don't like the essays, I won't continue with the series. ......