How Can Pens Help Improve Your Business?
March 11, 2010
The advantages of utilizing pens as advertising tools could not be discounted. Because pens have practical role in many aspects of a person’s life, recipients generally cherish it if they are given a pen. The usability of a pen could last for a month or so, largely depending on the type of pen and how often a person uses it for writing. When selecting a corporate giveaway that will be appreciated by the ones receiving it because of its functionality – still at the same time allows the corporation to pay less – the pen is possibly the top choice.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you prominently in the minds of your clients every day when you add your branding or unique company features to the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colors such as orange or pink but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
Imagination is your only limit when it comes to the outside appearance of a pen. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the info you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be used by more people than cheap looking ones. Also do not use the cheapest pen interior. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Choose the corporate gift supplier that will allow you to call for bulk orders for all your gift giving needs; this supplier must also be able to give you details about the choice of materials used for your orders and must confer with you on the issue of the design of the final product.
Learn more about lanyards and uncover some of the most effective corporate gifts you can use for your business.
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Surveying the Land of Scape
February 18, 2009
Taegen Carter is a movie director. He is also the owner of Mythmaker Entertainment, a company that produces shorts and features in the genres of adventure, sci-fi, thriller and drama. Taegen tells us about the production of Scape, that should be completed around June of ’09. Let’s read his words, in this exclusive article that could be a page of a well written diary or a best selling novel.
Surveying the Land of Scape
Making a film sucks. It’s hard. Really hard. When it’s finished, and people sit in darkness, silently watching in a matter of minutes what may have cumulatively taken years of work, it’s worth it. But really, the process couldn’t be harder. Start with the fact that an alarmingly high number of people will look at you in utter pity when you mention you’re making a feature film. Mix in some healthy doses of family doubt, maybe a pinch or two of high school friends making ten times more money than you in a real job, and that’s just the beginning. But don’t get me wrong, I’m an optimist.
Maybe it’s my optimism that continues to lead me, often blindly, toward my goal of becoming a professional (see definition of professional: paid) director. Having directed a ninety-five minute feature film already, you might be wondering if the guy writing this article enjoys pain. Sure, maybe a little. But with experience at my fingertips, my second feature had to be easier, right? No. Not a chance. The following is a chronicle of my pain experience, and some of the many problems that arose.
I spent six months writing the script and raised a budget mainly by begging investors (see definition of investors: family) for money. The sum of which was not very much. Just enough to pay a skeleton crew of ex-students, get a deal with the acting union SAG and rent some camera equipment. The law of filmmaking says this: the closer one gets to filming, the more will go wrong. One week before filming and things were really getting dicey. I was still converting my script to a series of shots that I wanted to film, rehearsing with actors, coordinating logistics and dealing with problems. That’s what filmmaking really is, by the way, problem solving.
Problem A: the actor in your opening scene, the scene that is the most important save for the ending scene, tells you a week before filming that he doesn’t own a car and the filming location is 300 miles away. Problem B: the costume rental house will not accept insurance, so you must charge 4 times the value of the clothes on your credit card as insurance. And it’s a period piece movie, so there’s a lot of expensive clothes. And the total charge is so much you don’t have enough credit cards to put the charges on. Scratch that, there’s a credit card you never use in your chest of drawers at home. So you max out your credit cards, hope to hell no one damages or loses or steals the clothes, buy your actor an Amtrak ticket and make a note to pick up a very large bottle of antacids at Costco to help stave off ulcers that you know are on their way. Yes, this is all true.
Even now, I dread looking at a FICO score. Four days before we were to leave from Los Angeles for Santa Cruz, disaster struck. A quarter mile from the sixty-acre horse ranch we were going to film on, a fire started. I had no backup locations. Half the budget for the film had already been paid out. I couldn’t get it back. We had to film. I checked the fire report hourly, popped antacid tablets and realized that we’d film in some random forest even if it meant getting arrested for trespassing or filming without a permit.
All ten of us drove up to a summer rental house and crammed ourselves into our tiny, modest hovel. Later that day the fire dissipated, the police barricades came down, and we found out our location had been saved. Now came the fun stuff. Filming. I had a total of 12 days to film 76 pages. A Hollywood film typically shoots about 3 pages per day. Do the math on my movie. Yeah, we had a lot to film in a really short amount of time. The first shot of the first day took place in a colony for the diseased. We had ten extras to help make the colony feel real. Five actually showed up on a very cold morning. Three actually got back into their cars thirty minutes before filming and left. And these were people who were going to get paid! We had two extras to make a colony feel like a colony. Equipment wasn’t working right. Light was changing fast. And as always, there were lots of things to think about. Those antacids became like Pez to me. I put myself and most of the crew in early nineteenth century clothes and we started filming. Problem solved. Kind of.
Every second on set sends a problem the director’s way. People have questions. People want to know what you think about fill-in-the-blank. It is a director’s medium, for his better or worse. Throughout the twelve days, we had more problems than grains of sand on every beach in the world. I had arguments with the crew. A production assistant got bored four days in and left. Not good when your production assistant is also your makeup artist, wardrobe and caterer. The main prop for the film, a mask the villain wears, showed up very very late into filming via mail.
And on top of all of that, our opening scene became a disaster. If you can’t hook people in the first five minutes of your film, what’s to keep them from continuing to watch? No pressure. The opening included two horses. Not a problem when shooting on a horse ranch, right? The ranch would only give us one horse, and told us this fact an hour before filming. Next problem, it was an Appalachian horse. And it kicked my actor off several times. I was near tears. The scene was definitely not working. The actor who came up via Amtrak for the day had come in vain. And he was going to leave for Los Angeles the next morning. And I had four days of filming left. I was not going to cover the number of pages I needed to finish the film. And on top of that, I now needed to write a new opening scene after a very difficult and very long 12-hour day.
Every morning, after 6 hours of sleep, I would get up, figure out what scenes we were shooting and prepare for each scene. We’d spend the entire day and sometimes nights filming. We’d usually get back to the house around 8pm, eat dinner, watch the footage we shot during the day, transfer the footage and sound to hard drives, go to sleep and start the process over. Now, with only 4 days left, I also had to come up with a new opening. I wrote something and we filmed it on our last day. Having already cut 8 pages from the script while we were filming, I wasn’t too happy about filming a scene twice.
But the new opening scene has cut together incredibly well. In fact, the film is my finest work to date. If a filmmaker’s problem solving skills are his tools to building the film, then problems are the essence of filmmaking. Without these problems, creativity stagnates and the product is awful. I’m convinced that Scape wouldn’t be as good as it is without the stomach-churning dilemmas that appeared throughout the process. Now, as I finish writing this, I’m preparing to write my next screenplay. You’re probably wondering if I read what I just wrote. I know, I don’t make sense. Oh well, you have to do what you love. I wonder if the person who coined that phrase did?
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Sounds like music and networking
January 4, 2009
Wizzit Magazine interviewed me about Blogging and Social Networking. I have to thank Matti Mattila, the reviewer and open networker. If you remember, Matti wrote A musician story. Here is a short excerpt from the magazine article that you can download here in pdf format.
Sounds like music and networking
Matti Mattila: About blogging, you have an active blog, when did you start writing it?
Manuel Marino: I started ManuelMarino.com in October 2007.
What inspired you to first start blogging?
First of all the idea to freely surf and read everything about anything always fascinated me. I think this is why people love to have many blog feeds to read daily.
Next to this idea is the one to freely write interesting articles for the Internet community. Both gives a kind of freedom that I never felt before.
What is your blog about?
ManuelMarino.com is about music, arts, philosophy, poetry, independent artists, humanities and freedom. I invite experts and sincere professionals and artists to write articles.
I believe very much in freedom, honesty, sincerity and I’m able to feel these when I meet people. There are many good persons in the world, but sometimes we are too much obsessed by everyday life to understand this and find this.
How much time do you spend blogging every week?
Probably I spend too much. I love blogging, read other people’s blogs, surf and find interesting news.
What inspires you to write an entry to your blog?
Usually my ideas about news, culture and art, sometimes my intuition. We need more intuition, people tend to forget the importance of it and uses too much their left brain.
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