The crisis of network music industry

From 1999 the snow town “northeast all live thunder feng”, China’s network started to music through over 10 years of development has become a People’s Daily lifetime is a popular culture content. Internet music not just improved music mode of transmission of range, and changed the music culture development mode, affect the music marketplace customer behavior.

But since, China’s network music marketplace has constantly be in not hit of the state gave embarrassing. Although a big amount of consumers, but because DaoLian piracy really, good network music content supply and standard, relative deficiency of obvious, mature company model difficulty in forming the music website late, and musicians to striving to receive merely reward and rights is brutally difficult.

Network music marketplace how to control? How in the industry under the condition of almost depression because shortly because potential a explore the powerful commercial mode?

June 8, in purchase to usual interests and industry development and success of the benign several domestic distinguished record businesses and music site representatives in the network music department of the ministry of culture coordination sit to together, and in ShiChangSi ministry of culture, under the guidance of sponsored by well-known network music industry development league a pre-contract agreement. A rolling stone collects mobile, ocean butterfly music and record business, sina, baidu, tencent 13 sites and mobile providers as among the initially 3 league associate device, the widespread signal the “network music industry development declaration,” guarantees to function together to advertise the industry of the authentic, and through the active coordination and correspondence, and build a fair content license mode, product pricing model and distribution of interests, and improve the healthy development of industry business.Copyright security value back

360 million-this is within 2010, music online consumer, the total size of every five in the netizen has 4 is network music consumers. For any musician is worried, it happens to be a more muffled big cake. But lookin at the big cake but eat a some mouth, some even didn’t smell like, certainly equally makes people depressed.

According to the ministry of culture of the 2010 issued by China’s network music marketplace of the yearly report shows that in 2010, the copyright issue continues to be bothers Chinese network music development quite main condition. Widespread piracy led to the music found on the Internet of the company model of the single, profit difficulties; On the additional hand, equally further the free utilize Internet consumers enjoy network music resource spending practices. “Every year 95% of billions of instances online download is a pirate edition, final outcome is not any stronger than its weakest link.” About the damage to the industry, piracy big whale music CEO ChenGe some helpless.

Because of piracy, network music as normal network culture industry quite frequently selected shape of authentic music, but creator and authentic music function was to drop, countless music creators have turned in the movie or additional industries. The record firm infringement and piracy influence by that input and output is from the authentic published a brand-new track, cause number decreasing year by year.

“Once a year of over yuan of album sales decline to have today with 130 million yuan last year.” As a network music content provider the representative, the sea butterfly music, music organization CEO LuJian claims today the largest wish is to continue to reside.

“The copyright issue is solved, the development of the industry solutions is limited.” Vice President XieGuoMin mentioned.

To fight piracy, boost marketplace environment, in latest years, the ministry of culture have additionally improved the music marketplace regulation of network of strength. 2010 years has closed down over 300 house without approval in the music company network without music website, the exposure and control a group of illegal enterprise and items. 1 this year, issued the well-defined about illegal music treatments of the announcement of the network, the initially of 100 without censors or record of illegal network music items to wash up renovation. April, ministry of culture as well as the issued about again illegal Internet culture escapades of 12 of the see found on the administrative department, asking localized culture and cultural marketplace comprehensive law enforcement agencies to 14 suspected illegal home music website inspected and network in time. A series of measures for the implementation of the ministry of culture, cultural ShiChangSi officials mentioned, is “to the music for the great supply fair and open platform, motivate the creation and dissemination of good works”.

“The government to fight piracy, better industry environment of determination and move exciting, truth be told, these measures moreover makes some hot capital and skill started to enter the industry.” ChenGe think, and establish a advantageous living environment, create good authentic network music functions continuously emerging, may improve the entire network music industry’s real success.Expand company model to a big cake

And the piracy issue additionally really restrict domestic network music of the development of the marketplace another condition is a single company model. The day’s union meeting, participants who thinks mostly, in actively cooperate with all the government in marketing industry environment, the most perfect simultaneously, to the music industry usually network cake, expand variety and sustainable development of the company model is indispensable.

“A single lasted for a extended time to download mode has been difficult to adjust to the development of fresh development, industry development of diversified e. company model and development model.” ChenGe think that the present network music industry might have 3 types of profit model, the initially is the conventional wireless music’s revenue, for illustration, mobile games at around wireless mobile Internet applications of all goods. The 2nd is based found on the conventional PC Internet advertising model, music as the hot media network, receive advertising revenue. “Don’t complain about advertising to create funds, the American MTV sets to each year of the terrific advertising revenue.” ChenGe introduction of the 3rd profit model from music class game, in essence or music movie, download, look, share, really set a game’s hat. According to he revealed, big whale is currently do these points, and can consider this company delivery to numerous in the service of the terminal.

XieGuoMin music industry is hope that through network development league, through the joint efforts of the hot company model development, the user’s usage behavior CongMian back to pay the initially channel. According to introducing, at present foreign lucrative online music sales comparison model basically has 3 kinds: single point, online booking and appreciate. Single point mode that consumers like which track purchase what song; Reservation mode is the consumers to pay monthly on, could download a certain amount of songs; Internet appreciate mode that consumers to pay a monthly fee, will enjoy all tunes online, download should pay additional. “China’s Internet consumers base, if may resolve the issue of piracy, and discover the efficient commercial mode, five years of domestic music network marketplace scale do 50 billion yuan is not any issue.” XieGuoMin forecast mentioned.

Strengthen the correspondence points advantageous cake

In truth, the representative content provider of the record organization and representatives of the music site, channel party and providers will find usual development event, in numerous eyes is not simple. And it is actually reported, in purchase to extend this a limited party has countless contradictions of enterprise polymerization calmly discuss the condition with all the ministry of culture, the cultural ShiChangSi a lot and function, “open before and after many meeting where industry chain represent different interests of party members had a fairly intense correspondence, eventually may reach a consensus, surprisingly not convenient.” A person in charge of the record business mentioned, particularly to aid create music industry development of network alliance was established, the next half of 2010, the ministry of culture had to DuoCi can network music content provider and launch channel party about together, carries on a series of negotiating and preparation.

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