Today we interview Dennis Brouwer. Dennis company, Spotzer, offers an online library of creative, ready-to-air commercials produced by industry-leading professionals from around the world. They also help you plan and buy spots across multiple advertising media, including television and the web.

Videos everywhere with Spotzer

Manuel Marino: Ciao Dennis! First of all, what is your role in Spotzer?

Dennis Brouwer: Hi Manuel, my role is VP Video Productions.

MM: What do you think about internet videographers community? seems there is a big community out there!

DB: As you can imagine I believe strongly in the internet videographers community, at the end of the day that’s the future or the biggest part of the production of video for internet and in later instances the television.

Both you and I have been growing up in a world were the television was always superior above the internet for were it came to the quality and the importance.

When I now look at my children what they (5 and 7) do with the internet and how school is moving them into that direction. And look at how the world of the production has changed I think with the constant renewing internet technologies and the production possibilities its inevitable to conclude that the world changed and is changing still.

MM: So what all of this will lead to?

DB: Where we move to eventually is not crystal clear but what even a blind man can see is that the classical production is a dead end street. At least were it comes to mass productions. There will always be an urge for Oscar winning productions but the mass will do with the ones that are not winning the prices. And therefore be happy with the current quality. This off course is arbitrary because what is quality in general, but that’s a total different discussion.

Some 15year old do not even recognize the 4k film images and are not aware if they look at SD, HD or BluRay. And I dare to say that thats because they got used to the “crappy” youtube image quality.

Having this said it opens up the discussion that I raised before; what is quality? Again its arbitrary. But what we as creative professional people can see is that the method of the production is changing rapidly.

MM: What about the short videos industry? Spotzer is really doing well in this area.

DB: We here at Spotzer believe that the market for the short promotional video is only just beginning. There are a lot differentiators that make the short video successful or not. We do acknowledge that there need to be a sales proposition in every video for every customer. We also believe that every video needs to be more or less tailor made for as far as we can achieve that for the incredible low budgets that we work with.

A very good personalisation tool off-course is the music that goes with every video, that is one of the items we make a video personal with. Obviously there is also video and voiceover to show the personal touch in the video. But a consumer could interpret-ate the video also as being stock material, the voiceover in contrary is very much personal because we let the customers name come back a few times always.

MM: When we first met you told me that Spotzer was going to expand to all Europe.

DB: We have started up our productions in Austria, Finland, Sweden and will shortly start in Poland and Czech / Slovakia. And we have found out that the customers are very happy with the end-result. Specially the quality that we deliver is very highly appreciated.

MM: What did you produce, beside the promotional videos?

DB: Beside the promotional videos we have also produced a big library of what we call “Ready to Air” videos. We have been delivering those RTA’s to Hearst and Merchant Circle in the USA and they offer these video ads to their customer base.

This is a very different product because every second of video is already produced and edit in the video, the changeable items in the video are: slogan, call for action and end-card.

And again we sell them at remarkable low prices!

MM: After this very interesting interview I just suggest to check Spotzer website at once! Thank you Dennis!

This entry was posted on Wednesday, November 5th, 2008 at 11:38 am and is filed under Business, People, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.