There is an intense competition expected next week on the music chart in the US. American pop superstar Britney Spears may have dethroned England’s Adele this week due to the immense hype and promotion by Team Britney, but it is highly anticipated that Adele’s latest album, “21,” which has been in devastating shape this fall, will mount a strong comeback the following week and do what it has done three times in the last six weeks: top the US music chart.

So, what will actually happen? Will the Briton be able to outdo Britney on her home soil?

According to Hits Daily Double senior editor Roy Trakin, Adele will undoubtedly outdo Britney, considering the current circumstances. Trakin also believes that “21” might even surpass the one million copies sold milestone next week, which is certainly a testament to it being the biggest album of the year so far. Trakin stated that Adele is in the same position as Lady Antebellum was in last year. Adele’s “21” will face stiff competition from the highly anticipated release of Lady Gaga’s “Born This Way,” slated to come out in May. She will almost certainly face tough competition from the premier hip-hop superstar of the industry, Lil Wayne, who has also earmarked May as the month when he will release his highly anticipated but less-hyped next album.

But it is clear that the path is set for the talented singer until those two artists release their upcoming albums. This means that Britney will have to settle for second place in the coming weeks, while Adele climbs back to the top.

Trakin mentioned that since the SoundScan era began, it has become increasingly difficult for new albums to stay at the top for an extended period of time. A significant portion of sales are made in the initial few days, and once the initial buzz dies down, the playing field becomes much more competitive. Therefore, he believes that Britney’s “Femme Fatale” will have to make way for “21,” as Adele’s sophomore album is a masterclass, according to Trakin. He explained that a new album’s sales typically drop by 60-70% after its first week, and if the decline is any less than this, the album is considered a strong performer.

“This Adele phenomenon is very real,” he added, stating that it has what it takes to beat “Femme Fatale” and many others for the number one position.

Trakin suggests that artists whose albums lack the quality that “21” possesses should focus on the long-term success of their latest offering instead of going all out in the first week.

It is certainly difficult for Britney fans to accept, as their beloved superstar once sold millions and stayed on top for weeks at a time during her prime. However, Trakin believes that this does not mean Britney is no longer the same. According to him, the music industry Marketing and Music: Any Song Can Become Famous? - Today let's dive into a topic that's been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry, but does it actually hold the power to make any track a hit? Or does talent still stand a chance? First off, let's address… has evolved so much in the past decade that it is challenging to stay at the top for consecutive months.