by CyberPlacebo
3D animation holds an advantage over 2D plans and blueprints because it leaves a stronger impression and is much easier to understand. For those in the real estate industry, it allows their clients to appreciate the features of an architectural project even before it is completed. 3D animations can be used as an effective marketing tool, especially for those in real estate, as it is easier to sell to clients if they have a realistic image of the finished project, even if it is still under construction.
An architect, like any other artist, must make others share their vision and appreciate it for their projects to achieve any level of success. There are instances when a project fails to take off because the architect cannot effectively communicate their vision. 3D animation significantly helps eliminate this obstacle, as from the beginning, the architect and their client are on the same page. 3D visualization bridges the gap between the blueprint – the architect’s language – and the implemented design – the language the client can understand.
Not only is 3D visualization essential for clients who may not be able to comprehend 2D drawings, but it is also a valuable tool for designers in the early stages of a project, as it helps them envision what the client desires.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME