Graphic Style Basic Suggestions

by RSNY

Consider these five essential principles when creating a graphic design to achieve an impressive outcome:

1. Ensure Relevance

Select graphic elements that relate to the message you aim to convey in your design. While text, fonts, colors, images, and other visual elements can be used, eliminate unnecessary components. Sometimes, a clearer message can be delivered using fewer elements, as too many can make the output appear cluttered and complex.

2. Maintain Consistency

When working on a project divided into multiple parts (e.g., web pages, posters, brochures), incorporate consistency throughout the design. Use the same color schemes, fonts, and themes, so the entire project is viewed as a cohesive whole, and your audience can quickly make connections.

3. Capture Your Audience’s Attention

Your primary goal in creating a graphic design should be to capture your audience’s attention with a straightforward and impactful tagline. Think of a statement that best represents the product or project you’re working on, ensuring it’s engaging and attention-grabbing, as most people won’t bother to read something unless it’s genuinely interesting.

4. Make Text Easy to Read and Understand

Choose a legible and suitable font for your design and select the size accordingly. For large posters, consider enlarging and capitalizing the headline to ensure visibility from a distance.

When creating smaller visuals, you can capitalize the main statement as long as it doesn’t consume all available space. Italicizing, bolding, or adding shadows can enhance the text’s impact.

5. Use Appropriate Language

The final graphic design consideration is the language used to communicate with your audience. Ensure it’s suitable for their age range so they can understand the message you want to convey. For example, adopt a more casual tone when targeting teenagers, while using a more formal tone for professionals. Don’t forget to check spelling and grammar; otherwise, potential customers may not take you seriously.

Manuel Marino

Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME

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