Today let’s dive into a topic that’s been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry What Is A Musician? - For some individuals, the role of a musician may be difficult to comprehend. They may struggle to understand: 1 - the nature of a musician's talent or job, 2 - why musicians work around the clock, and 3 - the concept of a fanbase and the boundaries musicians set with fans. Let's delve into each… , but does it actually hold the power to make any track a hit? Or does talent still stand a chance?
First off, let’s address the elephant in the room—yes, marketing is a behemoth. With the right strategy, massive outreach, and the perfect timing, a song can go viral overnight. Think about the role of social media, playlists, and radio airplay. Not to forget, collaborations between artists that bring their respective fanbases into the mix.
However, does that mean marketing can overshadow talent? Sure, a catchy beat might get you millions of views initially, but will it make you an icon? I doubt it. Having spent more than 20 years as a game For Game Design - Andrea Angiolino was born the 27th of April, 1966 in Rome, the city where he still lives. He published many boardgames and books about games, besides developing games for every media. His works appeared in more than a dozen of languages including Korean, Czech and Maltese. He is a game journalist on national magazines, newspapers,… music composer and specializing in various music genres, I can vouch for the longevity that talent brings.
Marketing might give you that first break, that initial push. Still, it’s the quality of the music, the story An Artist Portrait (Part Two) - This is the Part Two (and final part) of the true life story as artist written by Frank V. Cahoj for our Weblog. (Part One) An Artist Portrait (Part Two) I give an unbelievable amount of credence to these two early periods in my life: one of everlasting creation, one of analysis and disillusionment. The… you tell through your lyrics, and the emotional connection you build with your audience that sustains your career Darklands, a Classic RPG - I'll talk about Darklands, a Classic RPG in a moment. April is an excellent month to reflect on how the year is going and whether we have achieved all or some of the goals we set for ourselves (Read - Overcoming Procrastination). It's also a time to assess the overall positive or negative trend of… in the long run. Take my projects, for example, ranging from orchestral soundtracks to modern beats; it’s the blend of creativity and skill that has allowed me to survive and thrive in this cut-throat industry.
Remember, in today’s digital world, audiences have a vast selection of music at their fingertips. Your track has to compete with millions of others. If you rely solely on marketing, you might gain instant recognition but sustaining that fame is another story.
So, what’s my take? A balance of both. Utilize marketing to its fullest—leverage your social media platforms, collaborate, get onto popular playlists—but don’t let it compromise your artistic integrity. I promote my work across multiple channels, be it my 25,000 follower artist Artists Psychology - Here's an interesting exclusive article Roland d’Humières, 56 years old psycho-analyst from Aix en Provence (France) has written for our Weblog. I think it to be a very interesting writing about the artists psychology, or maybe "arts psychology", what's behind an artists mind. Artists Psychology Whatever is his/her Art, painting, music, dance, writing, or any… page on Facebook or my extensive LinkedIn network, but the music itself remains the core of my brand.
In conclusion, can marketing make any song famous? Possibly, but only momentarily. Does talent still matter? Absolutely. In an industry that’s as volatile as it is lucrative, it’s the consistent quality of your work that will keep you in the game. Both marketing and talent are two sides of the same coin, and finding the perfect balance between them is your ticket to a lasting career in music.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME