What To Do To Promote My Music

Blondie Day on Green Adelaide
Photo by PeterTea

For a serious musician or band, it’s not enough to create great music; they need to be heard. There are numerous ways to work on achieving this goal. The key is to focus on how to promote your music and develop a following of people who will also enjoy your music. Recording and releasing music, as well as performing live, are the primary routes to success. However, to succeed, a band or musician must also engage in self-promotion as a separate activity.

Playing live is one of the most effective ways to promote yourself. If you’re a new band or just starting a solo career, it may be beneficial to secure an opening slot for a more established band. Another option is to organize your own show with other local bands and invite everyone you know. Most importantly, make sure the audience knows who you are.

Promoting your music offstage can also be helpful. Creating posters and flyers for your band and distributing them to record stores, universities, bars, and anywhere with permission can raise your profile. Producing CDs to sell or give away at local stores or gigs is an effective way to attract more listeners and work towards the important goal of promoting your music.

When you perform a gig, one of the most important tasks is to ensure that people are aware of the event. If you can assemble a street team consisting of friends, family, or fans, they can help you in your efforts to promote your music. Having people hand out flyers, talk about the band, and increase your profile can help boost your sound.

Any offline efforts to promote your music should be paired with a strong online presence. This allows new listeners who may not attend local gigs to discover your music. Social media sites make it easy for fans to share their interests with others. A strong website with accessible downloads and videos generates interest in the band. A band or musician who interacts with their fans online can promote themselves to a much wider audience.

There are various websites that allow bands to offer their music for online downloads and may even provide income for the band or musician. Strong links to these websites from the band’s own site can help generate more interest in their music.

This is not an exhaustive list of methods to fulfill the need to promote your music. What works for one person or band may not work for another. You may want to focus on playing live or developing a strong online presence. It’s important to experiment with different marketing techniques. However, for most bands and musicians, finding the right balance of strategies to attract an audience yields the best results.

Manuel Marino

Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME