Manuel is a passionate, driven, and techsavvy AV technician, 
Popular music has always provided bands and musicians with a wide platform to showcase their talents. As an accessible musical genre, it is less volatile than Rock, safer than Punk, and more commercially successful than Jazz. It is this commercial success that has led to the recent music charts being dominated by middle-of-the-road, disposable pop groups in Canada, such as punk, Canadian indie, Canadian power pop, and more. It seems that the faceless executives behind the music industry Marketing and Music: Any Song Can Become Famous? - Today let's dive into a topic that's been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry, but does it actually hold the power to make any track a hit? Or does talent still stand a chance? First off, let's address… have shifted their focus from the music itself to the business and profits.
Many of these bands last only a few years before fading into obscurity. Pop music often features catchy tunes and sometimes even great lyrics; it’s fun and not meant to be taken as seriously as rock, which often contains deeper meaning and messages in its lyrics. Pop music is essentially harmless fun. While it may occasionally come across as trivial, pop music is precisely what it claims to be – popular music that appeals to a diverse audience and is accessible to people of all ages, much like middle-of-the-road music with a beat.
Canadian pop music continues to flourish, in part because of the imperfections of pop artists, which make them appear more human, relatable, and not just performers singing a song. Both groups and solo artists achieve success in this genre, though trends over time suggest that solo artists tend to fare slightly better, capturing 55-60% of the market share.
Pop music encompasses a wide range of styles and tends to follow a cyclical pattern. Currently, remakes of older songs are popular, although new material is also being recorded. Rap and rock are performing well at the moment, and this trend is likely to continue until the cycle turns once again, reverting to smoother sounds.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME
