Manuel is a passionate, driven, and techsavvy AV technician, What does it mean to be a Do It Yourself (DIY) artist? What is the significance of digital music The Evolution of Music and the Digital Era: A Personal Journey - As we stand at the crossroads of technological innovation and creative expression, I find myself reflecting on my journey in the music industry—a journey that began in the late '90s, a pivotal era that marked the beginning of a digital music revolution. It was a time when mp3.com emerged as a groundbreaking platform, offering independent… distribution today?
There’s no doubt that today, independent bands and musicians can achieve things they could only dream about a decade ago. In the past, many bands and musicians played locally and were primarily recognized in their local communities. Now, with a click of a button, they can reach thousands of their most engaged, dedicated fans all around the world. Digital music distribution is just one example. Distributors like iMusician Digital in Europe deliver your music to 220-300 stores for a simple, one-time fee. This includes major international stores like iTunes, Amazon, and Spotify, as well as significant stores from each linguistic region, like French, German, Japanese, Spanish, Italian, and Mandarin, as these stores can account for 10% to even 50% of sales.
For creators of dance music House Music - A Fast Developing Trend inside Music business - House Music: A Synthesized Electronic Dance Genre House is a synthesized electronic dance genre that emerged in the mid-1980s. It originated in Chicago, where it was first produced by DJs in local clubs, drawing inspiration from a variety of music styles such as funk, dance, and disco. The origin of the name "house music" is… , reggae, or classical music, specialized boutique stores like Beatport, JunoDownloads, or Reggaeinc.com are also important.
However, distribution is only half the story. Although the distributor can get your music into these stores within days (placing your music within reach of your fans), your fans won’t find it if they’re not looking for it.
This brings us to the core of this article: The single most crucial task for ambitious DIY artists is making sure your fans know where to find your music. This involves the age-old art of PR and marketing, which is now a critical aspect of the business. The idea that a band or musician can achieve stardom with just digital music distribution, a Twitter, and Facebook account is a myth and a lie of massive proportions. Let’s emphasize this point: No band will find success by merely gaining friends, fans, or followers on Facebook or Twitter.
The media often perpetuates this misconception because everyone loves stories of self-made heroes, but they rarely mention the highly skilled PR/marketing people in the bands or their teams. These PR and marketing professionals know the finer points of connecting with fans. They don’t tweet, “Hey guys, buy my new single” but rather, “Who was at my gig last night?” to create interaction with fans. They understand the intricate process of cross-promoting their gigs, recordings, and online presence. They know how to bring online fans offline (to gigs) and offline fans online to their social media platforms or email inboxes. PR and marketing are central components of any business, and bands and musicians need to understand that when they embark on their DIY journey, they are starting their own business.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME
