If you listen to the current music on the radio, you’ll come across a wide variety of songs and beats. It’s not uncommon to hear people singing over hip-hop beats or rapping over R&B beats. The blending of these two genres is quite prevalent in today’s music scene. However, one common mistake made by many underground rap artists is that they are overly focused on being what they consider “real” or “gangsta.”
It seems that they are more concerned with portraying a tough image than with marketing their records and making money. Consequently, they only use hard-hitting and “gangsta” sounding beats, and their lyrics revolve around themes of violence and crime. While it’s fine for them to express themselves in this way if it aligns with their artistic vision, it’s important to note that not every song on an album can be like that if they want to achieve commercial success as a multi-platinum selling artist. In order to have your music played on the radio or featured on platforms like BET or MTV, you need to have at least a few singles that have a more commercial appeal.
Many artists overlook this aspect and miss out on a whole market of potential listeners. The objective is to capture the attention of a wide audience through mass media channels like radio and television so that they are enticed to buy the album. Once they have purchased the album, they can then explore the rest of the artist’s diverse range of styles.
Remember this:
People in the streets may burn your CD, but listeners on the radio and TV will buy your CD!
Which one do you think will help you achieve platinum status faster?
My artists will sell over 200,000 CDs this year! What about you?
Therefore, if your goal is to maximize sales, you need to create music that appeals to a wide range of listeners. You can’t solely focus on creating music for the streets. Instead, you need to make music that resonates with people in various settings such as the streets, clubs Trance Music - Free Flowing Electronica - Have you ever found yourself dancing in a club, utterly absorbed in the melody, feeling as if the trance music is flowing through you and guiding your body's movements? This is an experience I've had numerous times during carefree nights at local techno clubs I've often wondered which type of techno generates this unforgettable sensation… , radio/TV, and even in their cars. By doing so, you can generate sales and income from multiple markets rather than solely relying on street credibility. Today’s hit music often shares a common characteristic: no matter how simple or even silly it may sound, it is undeniably catchy. Don’t believe me? Just listen to songs like “Laffy Taffy.” It may receive negative reviews from some hip-hop enthusiasts, but it has a charm that appeals to many listeners, particularly women. It’s the kind of song that sticks with you and becomes a topic of conversation. How many times have you discussed it with someone since its release? How many times have you found yourself listening to it on the radio just to marvel at its ridiculousness?
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME