The importance of background music lies in giving your project an added spark, whether it’s a movie or an advertisement. In today’s world, a background score is crucial as it acts as a highlighting tool for any public presentation. As a producer, you wouldn’t want your project to have a mediocre feel. Therefore, a background tune adds a phenomenal touch to your project, without which it may lack momentum. A soothing background tune is a key element in garnering popularity and publicity for your project. When an advertisement captures your attention, it’s often due to the background composition. Similarly, when you watch a film or a TV series Cereal, a blend of old and new - Today we interview Jaques Smit, an incredible man. Just read all his current positions: Managing Director at MindNova Advertising Pty (Ltd), Marketing Director at Inland Kitesurfing Pty (Ltd), CEO at Avonstorm Entertainment, Producer at Avonstorm Pictures Pty (Ltd), Technical Director at Blo-Tant Pty (Ltd). Here is the interview and I initially ask about Cereal, his… , it’s frequently the background score that conveys the essence of the plot. Many art film directors use background melodies to convey the message of their movies.
It’s not only the media industry that considers background music essential, but also educational shows and videos, where a background score helps students understand a specific lesson. For such videos, specific background theme music sets the tone and captures the interest of the students. As a result, students don’t feel bored, and they engage with the content more eagerly. It can be disheartening when lectures stretch on for hours, so a video assignment with a soft background instrumental can be truly inspiring. In other words, background music is like glue that keeps the content connected and engaging.
With the passage of time, TV commercials have become popular due to their innovative themes and unique background compositions. There are many memorable commercials for bicycles, cars, chocolates, mobile phones, and more. These commercials remain memorable either because of their theme song or their distinctive background music. A commercial without the support of background music is unlikely to be impactful.
Every individual should carefully select the appropriate background composition for their project. It doesn’t have to be expensive to acquire background music. You can purchase a few tracks online and start working on your project right away. You may need to pay some royalty fees for them. It’s always a great thing to expand your project globally, and you can do so through advertising. Prominent industry professionals may become aware of your project, and you may secure a decent position in a media company as a result. There are ample background music software programs available that can make your job easier.
In recent years, many companies that provide music licensing for film have gained popularity by helping people get their music licensed. It’s best to seek advice from an expert who can guide you through the systematic processes, ensuring that producers notice your melodious compositions and agree to license your music for film. Avoid the mistake of using someone else’s composition in your film without permission through music licensing. The consequences can be severe, and you may face hefty penalties.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME