The crisis of network music industry

Since 1999, with the emergence of the renowned “northeast all live thunder feng” in Snow Town, China’s internet music Music Industry - This article is written by web designer Josh Gutteridge who runs Skyte Media. Skyte Media is based in the Midlands (England) and is a professional web design company that specialises in web design and development. Josh would like to receive comments about this article on his blog. But of course you can comment it also… scene has evolved into a popular cultural content within people’s daily lives over the past ten years. Internet music has not only expanded the scope of music transmission but also changed the way music culture develops and influenced consumer behavior in the music market.

However, China’s online music market has consistently been in a somewhat awkward state. Despite a large number of users, the prevalence of piracy has led to a scarcity of high-quality online music content and a lack of clearly defined, mature business models. As a result, music websites struggle, and musicians find it challenging to receive just compensation and protect their rights.

How can the online music market be regulated? How can a viable business model be developed in an industry that is currently stagnating?

On June 8, several prominent domestic record companies and music website representatives convened under the coordination of the Ministry of Culture’s Network Music Department to discuss common interests and the sustainable development of the industry. Guided by the Ministry of Culture’s Market Department, they established a well-known Network Music Industry Marketing and Music: Any Song Can Become Famous? - Today let's dive into a topic that's been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry, but does it actually hold the power to make any track a hit? Or does talent still stand a chance? First off, let's address… Development League and signed a preliminary agreement. Thirteen organizations, including Rolling Stone Music, Ocean Butterfly Music, Sina, Baidu, and Tencent, became the first partners in the alliance. They jointly signed the “Network Music Industry Development Declaration,” pledging to collaborate in promoting the originality of the industry and establishing a fair content licensing model, product pricing model, and interest distribution system to foster the healthy growth of the industry.

In 2010, there were 360 million online music consumers, with four out of every five internet users being online music consumers. This vast market represents a significant opportunity for musicians. However, widespread piracy has hindered the development of diverse business models and profitability in the online music market. As a result, many music creators have turned to the film or other industries. Record companies have also experienced declining revenues due to piracy and infringement, leading to a decrease in the number of new tracks released each year.

To combat piracy and improve the market environment, the Ministry of Culture has increased its efforts to regulate the online music market. In 2010, more than 300 unauthorized online music websites were shut down, and a series of measures were implemented to expose and control illegal businesses and products. In April of that year, the Ministry of Culture issued a notice on the crackdown of illegal online music products and activities, urging local cultural and cultural market law enforcement agencies to inspect and rectify 14 suspected illegal domestic music websites promptly.

To revive the industry, market participants believe that developing diverse and sustainable business models is essential. Currently, three primary revenue models exist in the online music industry: wireless music revenues from mobile games Mobile Games and Technologies - Federico Elinger, owner of Pocketsol Games, wrote this exclusive article for us. Pocketsol Games creates high quality mobile games for the mobile phone based java platform (J2ME). The development studio is in Argentina where fun and addictive games are created for most of the actual mobile phones. Mobile Games and Technologies Currently, we can forget… and other wireless mobile internet applications; advertising revenues from traditional PC internet platforms; and music-themed games that incorporate music videos, downloads, views, and sharing. It is hoped that through the joint efforts of the Network Music Industry Development League, new business models will be developed, and users’ consumption behavior will shift back to paid channels.

Strengthening communication between record companies, music websites, and service providers is crucial for sharing the benefits of the growing online music market. The establishment of the Network Music Industry Development Alliance, facilitated by the Ministry of Culture, represents a significant step forward in fostering cooperation between parties with differing interests in the industry.

Manuel Marino

Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME