The benefits of using pens as advertising tools cannot be underestimated. Pens have a practical nature that makes them valuable in various aspects of a person’s life, and recipients often cherish them when given as a gift. The functionality of a pen can last for a month or even longer, depending on the type of pen and how frequently it is used for writing.
When selecting a business giveaway that is appreciated by recipients for its functionality while also allowing the company to save costs, the pen is perhaps the best choice. Pen manufacturers would agree that the most popular ink color today is black ballpoint. If you want advertising exposure, it’s hard to beat the value of a black ballpoint pen in terms of cost-effectiveness and market exposure.
Black ballpoint pens are favored by salespeople and office workers, although blue ink is gaining popularity. If you are a party-hire firm or a children’s wear company, you might consider more vibrant colors such as orange or pink, but keep in mind that you may sacrifice some functionality. Ultimately, practicality is key, so a gift pen with blue or black ink is a safe choice.
The outer appearance of the pen is only limited by imagination. As long as the pen remains functional as a writing instrument, you can achieve your exposure goals regardless of its appearance.
When considering the body of the pen, it’s important to first focus on the company information you want to include and then consider the shape of the body. If you neglect this step, you may end up choosing a physical shape that doesn’t allow for the desired information to be added.
When it comes to the body of the pen, avoid going too cheap. Pens that have a quality appearance are preferred by more people than those that look inexpensive. Additionally, don’t use the cheapest pen available.
Choose a business gift supplier that allows you to place volume orders for all your gifting needs. This supplier should also provide information about the materials used in the orders, ensuring transparency and quality.
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME
Pen for succeful business, interesting idea. Seems working. Thanks for sharing such nice thought.
Thanks John! yes, pens are great. In the past I was having a huge collection of pens, loved them.