Manuel is a passionate, driven, and techsavvy AV technician, 
In the past few years, technology has infiltrated our lives, altering the way we behave, work, research, have fun, and communicate. Every day, new technological tools such as advanced cameras, modern computers or mobile devices, and sophisticated televisions are introduced. While adults view these advancements as exciting, younger generations born and raised in this technological era consider these continual evolutions and the release of new, advanced products as something natural rather than just interesting.
However, with all these technological devices, we must ask ourselves: does progress truly enhance our lives, or was life better before we had to rely on different instruments? It is certain that there is no single answer, and it is impossible to generalize. On the one hand, it is true that the many technological tools available to us have deprived us of certain pleasures, such as playing in a park instead of in front of a video game system, or the joy of receiving a letter from a distant friend in the mailbox. Learning to use different types of mobiles, computers, and other devices is not always easy, especially if you are not young. On the other hand, it cannot be denied that new technologies have brought about many improvements.
The question of the benefits and drawbacks of technological tools in our daily lives has been reignited by a recent study published in Time by Ad Age, an authoritative source of news about advertising and media. The study, which focused on families with an income of about $100,000 a year, not only provides interesting information about the popularity of technological tools but also collects opinions from people who use these devices to determine whether they are considered positive tools that can enhance life or negative objects that can make life more complicated. The study’s results show a fairly even divide: over half of the interviewed individuals did not express a positive opinion about the plethora of technological tools that we could – and often have to – use daily, claiming that these tools are frequently the cause of problems and stress. The remaining portion of the interviewed individuals, slightly less than half, stated that they were in favor of technology in our daily lives, asserting that life has become easier and more enjoyable because of these objects.
Unfortunately, the study does not provide further information about why people are in favor of or against the widespread use of technology. However, if you consider your own relationship with the many technological tools you use, it is not difficult to understand the reasons behind both sides. Having a new generation mobile device that allows us to check emails at any time is a benefit, but not everyone is capable of keeping up with the constant developments of technology and learning to use different types of devices that can be complicated if you are not accustomed to them. As usual, the truth lies somewhere in between!
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME
