So, you have a website up and running. While it may have impressive visuals, it could be lacking sound, which is a crucial element for creating a personal connection with your audience.
Streaming audio is a powerful technology that is easy to implement. If you can edit and update your website, you can add audio to it. The technology is based on Macromedia Flash, which is installed on nearly every computer. Flash enables audio and video playback, but you will need one of the tools mentioned here to provide the missing link in the online audio puzzle.
There are two types of solutions: simple, low-cost, stand-alone software that records and converts to Flash format, and subscription-based online services that offer a wide range of features.
Stand-alone solutions (“pay once, use forever”):
If you’re comfortable with updating your website or have a virtual assistant to help, one of these two programs could be perfect for you. The advantage of using software is that you pay a small licensing fee once and can use the program indefinitely.
- Impact Web Audio (PC only): This Windows-based software offers an easy way to add new or existing audio recordings to your website. Features include:
- Recording web audio using a microphone
- Importing existing recordings
- Adding a background music track
- Customizing the player control buttons
- Generating code and files for uploading to your website
- SonicMemo (PC and Mac versions): While it doesn’t have recording capabilities, it offers:
- A variety of player styles and colors
- Encryption for audio protection
- Tracking and statistics for audio playback
- Sending audio via email (audio emails or audio postcards)
- Redirecting web visitors after audio playback
- Uploading audio to your website with built-in FTP
Online Service Providers:
Audio Acrobat and Audio Generator are the two main players in this space. They offer similar features and benefits for those who prefer not to use software solutions and are willing to pay a monthly service fee. You will still need to update your website yourself by inserting some generated code.
Both Audio Acrobat and Audio Generator provide a full range of features that may be appealing to your specific business. Main features include:
- Recording and storing an unlimited number of audio messages
- Recording messages via phone, microphone, or uploading existing recordings
- Recording tele-seminars or conference calls (Audio Acrobat only)
- Using audio on multiple websites and web pages
- Sending audio messages via email (audio postcards)
- Recording customer testimonials via phone
- Detailed statistics on audio message playback
- Adding video to your website and emails (included with Audio Acrobat, additional with Audio Generator)
Manuel Marino is a seasoned Senior Producer, Music Composer, and Artist with over a decade of experience. He specializes in branded entertainment across various mediums, including video games, films, and advertising campaigns. With 20+ years as a game music composer, Manuel has worked on numerous platforms, creating diverse orchestral soundtracks. HIRE ME