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Manuel Marino

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Manuel is a passionate, driven, and techsavvy AV technician, artist and music composer with over ten years of experience, specializing in the captivating world of music and entertainment. Manuel is an expert in creating soundtracks for short films, feature films and video games. How to Register and Order on My Film Music Orchestral Page

Manuel’s Blog is a personal digital space where I share my thoughts, projects, and passions. Here you’ll find articles about music, technology, arts, books, culture, and personal reflections.

The blog brings together my ideas and the contributions of friends and readers, offering a mix of inspiration, practical tips, and honest opinions.

Whether you are curious about creativity, looking for advice, or just want to explore different topics with me, you’ll always find something interesting to read.

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The Ethical Intersection of AI, Neuroscience, and Music in Branding

neuroscience

The fusion of Artificial Intelligence (AI) and neuroscience within the music industry heralds a transformative era in leveraging music to achieve brand objectives. This integration is not just about creating catchy tunes but involves a sophisticated process of understanding and influencing consumer behavior through music. AI, with its vast computational power, can sift through massive datasets to identify patterns and preferences in music consumption. When combined with insights from neuroscience, which studies how our brains respond to music, …

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“The Ethical Intersection of AI, Neuroscience, and Music in Branding”

Marketing and Music: Any Song Can Become Famous?

marketing and music

Today let’s dive into a topic that’s been buzzing around a lot: the relationship between marketing and music. We all know that marketing plays a massive role in the music industry , but does it actually hold the power to make any track a hit? Or does talent still stand a chance?

First off, let’s address the elephant in the room—yes, marketing is a behemoth. With the right strategy, massive outreach, and the perfect timing, a song can go viral overnight. Think about the role of social media, playlists, and radio airplay. Not to forget, collaborations between artists that bring their respective fanbases into the mix.

However, does that mean marketing can overshadow talent? Sure, a catchy beat might get you millions of views initially, but will it make you an icon? I doubt it. Having spent more than 20 years as a game music composer and specializing in various music genres , I can vouch for the longevity that talent brings.

Marketing might give you that first break, that initial push. Still, it’s the quality of the music, the story you tell through your lyrics, and the emotional connection you build with your audience that sustains your career in the long …

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“Marketing and Music: Any Song Can Become Famous?”